Automakers Embrace Online Advertising Through Short Videos
The internet has changed the ways consumers shop, and in the same fashion, short online videos have revolutionized the way companies advertise.
Videos
Mercedes E-Class Headlights Teased in Video
Mercedes just released a teaser video chock-full of closeup shots showcasing its new headlight design for the E-Class.
Honda Super GT Race Car Hoonage – Video
The annual “Honda Meeting” in Japan is a chance for journalists from around the world to sample future product and learn about upcoming technologies from one of Japan’s leading automakers. And while the focus of this year’s deep-dive into the world of Honda focused on everything from safety to hybrids, it wasn’t all technical presentations...
Acura ILX Endurance Racer Video, First Look: 2012 SEMA Show
Acura is set to go racing in the near future with a track-prepped version of its new ILX compact premium sedan.
Lexus LFA Race Against Eclipse 500 Explained
Auto enthusiasts probably know the airplane versus supercar schtick pretty well at this point. It’s old hat. Or is it?
2012 Paris Motor Show Video Wrap Up
2014 Volkswagen Golf [vs-jwplayer movieid=”bHcEHNI46lw” width=”640″ height=”360″ autoplay=”0″]
2014 Jaguar F-Type Video First Look: Paris Motor Show
Officially unveiled on the eve of the Paris Motor Show, the Jaguar F-Type is in many ways the start of a new era for the British luxury brand.
August Car Review Video Wrapup: 2013 Hyundai Santa Fe, Lexus LS, BRZ vs Civic Si
The last month of summer was a busy one for cars reviews at AutoGuide and in case you’ve missed any we’ve compiled a list of them all, from new vehicle launches to track shootouts.
Chevy Volt European Ads Banned for Misleading Claim
The distinction between a hybrid and a range-extended hybrid is still confusing to some people, and GM’s European branch, Vauxhall, is getting in some hot water after misleading people in ads for the Ampera, sister car to the Volt.
Coda ‘Grass Station’ Promotes EVs, Green Living
Tiny electric car manufacturer Coda needs all the press it can get. It’s cars rarely make it into the media and are part of a market segment that struggles on a good day, yet in spite of that it organized a cheerful publicity stunt – the “grass station.”
Ford Mustang Track Apps Explained – Video
Driving a ‘Stang daily is a pleasant experience, but it’s another revelation to drive it to its maximum potential. Each year, Ford engineers and designers deliver new features that keep consumers and enthusiasts alike appreciative of the manufacturer’s constant efforts in improvement. Within the new Mustang’s dashboard mounted 4-inch LCD productivity screen, drivers can view...
Volkswagen Beetle Shark Cage Drives Under Water- Video
As part of its Discovery Channel’s Shark Week sponsorship, Volkswagen built a driveable shark cage shaped like its iconic bug car.
Ferrari F12 Berlinetta Piloted by Scuderia Drivers on Track
The newest car from Ferrari, the F12 Berlinetta, was finally tested by members of the international media this week, and for some extra show, Ferrari brought out drivers Fernando Alonso and Felipe Massa to show off the cars capabilities on the track.
Chevrolet ZL1 Camaro Videos Detail Special Car Care
Chevrolet is taking a novel approach to distributing car care information for the Camaro ZL1 by offering a series of online videos to detail special care the car needs.
Aston Martin V12 Zagato Production Reduced to 101
Already a limited edition model, the upcoming Aston Martin V12 Zagato will now be limited from the former 150-unit production run to only 101 cars.
MINI Olympic Commercial Urges ‘Winning Small’
In one of its many efforts to capture the nationalism market, MINI is playing up the Olympic spirit in a new commercial that targets a country you might not expect.
Fiat 500T Possibly Revealed in New Commerical
Fiat has unveiled a new commercial today, called “immigrants”, showing off the Fiat 500 and its birth in America. It also looks like the company let a snapshot slip of the new Fiat 500T.
MINI Salutes British Olympians With Horn-y Rendition of “God Save the Queen”
Ahead of the 2012 London Olympics MINI is celebrating its heritage with a usually cheeky tribute to the athletes of Great Britain.
Mugen CR-Z Super GT Race Car Hits the Track – Video
With Honda having just announced details of its new CR-Z racing program in partnership with Mugen, video of the car’s first shakedown test has gone public.
Scion FR-S Tuner Challenge Goes Live
Set to take place in Canada, the Scion Tuner Challenge, FR-S Edition, will feature three professional tuning teams with free reign to tweak one of the new sports cars to compete against the other two teams.
Toyota GT 86 Launches in Indonesia with Massive Drift Demo – Video
Toyota is launching the GT 86 and Scion FR-S around the world and Indonesia’s release took place last Friday to the tune of a couple smoking tires.
What a Formula 1 Car Looks Like Inside
If there’s one thing that probably beats being on the drug that is Charlie Sheen, it’s driving an F1 car. For better or worse, the average person has about as much of a shot at piloting one as they would at surviving Sheen’s devil-may-care cocaine habit.
Watch Audi’s ‘Truth in 24 II’ Now on YouTube
Audi is once again taking steps to promote its second 24 Hours of Le Mans documentary, releasing the complete Truth in 24 II: Every Second Counts doc on its YouTube page.
Watch a Ferrari 458 Challenge Flip the Corkscrew at Laguna Seca – Video
There’s a right way to drive the famed corkscrew at Laguna Secan and there are a lot of wrong ways.
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