Yokohama Tire Corporation’s latest “Tire Tips” video is out and will educate driver about how your tires play a role in fuel efficiency. This is the fifth instalment in the series that focuses on how you can keep your vehicle and tires optimized for maximum fuel efficiency. Drivers will be surprised that something as easy...
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It really pays off to be connected into social media. And if you’re connected to Yokohama Tire Corporation, you could win a tablet computer. During the upcoming Los Angeles Auto Show, the Yokohama Tire Corporation will be hosting a social media and digital express. For this contest, Yokohama will use Facebook and Twitter to give...
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Experiential ride and drive training programs offered by the Yokohama Tire Corporation have been an annual event for dealers, but now the company is thinking about opening up these events to the general public. Recently, the California-based tire manufacturer invited a group of local car club enthusiasts to one of its special ride and drive...
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To help promote Tire Safety Week (which is on right now), Yokohama Tire Corporation has released a series of short educational videos on its website and YouTube. To start things off with a bang, the first video features off-road racing champion and TV commentator Cameron Steele discussing the importance of properly inflated tires. “Consumer awareness...
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