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This Japanese company is known for instilling sporty performance into all of its cars. Mazda is also leading the way in fuel efficiency with its SKYACTIV technology. Models to watch: CX-5

Geneva 2010: 2011 Mazda5 Unveiled in Geneva

Geneva 2010: 2011 Mazda5 Unveiled in Geneva
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Mazda unveiled the second generation Mazda5 at the 2010 Geneva Auto Show. The Mazda5 gets a slight facelift with elements Mazda’s “Nagare Flow” design. The new Mazda5 might even look especially happier and smilier than usual. Under the hood is a 2.0L direct injection gasoline engine with Mazda’s i-Stop system. According to Mazda, the new... Continue Reading...

Geneva Preview: Mazda MX-5 20th Anniversary Edition Revealed

Geneva Preview: Mazda MX-5 20th Anniversary Edition Revealed
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Mazda doesn’t appear to be keeping any secrets for the Geneva Auto Show in March. The Japanese automaker has already divulged photos and specs on the new Mazda5 and facelifted Mazda6, and now it has given us a first look at the MX-5 20th Anniversary Edition. Celebrating the car’s 20 years of inexpensive fun, we... Continue Reading...

Facelifted Mazda6 Model Unveiled in Japan

Facelifted Mazda6 Model Unveiled in Japan
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Mazda has just released photos and details of the 2010 Mazda6 model (known as the Atenza in Japan), which has undergone a mid-cycle refresh. As a part of the update is the usual facelift, with the 6 now featuring a front-end design more in keeping with the Mazda3 – although not nearly as smiley. Out... Continue Reading...

Geneva Preview: All-New Mazda5 Model Set for Debut in March

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Geneva Preview: All-New Mazda5 Model Set for Debut in March
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Mazda pretty much owns the MPV market on this side of the Atlantic, but it faces stiffer competition in Europe and is about to get more rivals in North America from models like the Ford C-Max and Chevy Orlando. So to stay ahead of the competition, the Japanese automaker will debut an all-new second generation... Continue Reading...

Tokyo Auto Salon 2010: Abflug FD3S RX-7 is Pretty in Pink

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Tokyo Auto Salon 2010: Abflug FD3S RX-7 is Pretty in Pink
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After covering all the major tuner and manufacturer booths located inside the Makuhari Messe’s Convention Center, we decided to wander the Tokyo Auto Salon’s floor to see if we could spot anything that interested us. It didn’t take long before this Abflug “Pink Spider” FD3S Mazda RX-7 really caught our eye. Easily considered extreme by... Continue Reading...

Report: Ford and Mazda Agree to Continued Partnership… But for How Long?

Report: Ford and Mazda Agree to Continued Partnership… But for How Long?
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Last week any future cooperation between Ford and Mazda seemed unlikely after Ford president Mark Fields announced the two companies would no longer share platforms. Now company execs on both sides are reasserting a “long-term partnership.” Both Ford CEO Alan Mulally and Mazda CEO Takashi Yamanouchi have been in talks to discuss future collaborations. News... Continue Reading...

Report: Mazda to Source Toyota Hybrid Technology for Future Green Vehicles

Report: Mazda to Source Toyota Hybrid Technology for Future Green Vehicles
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Mazda has reached a general agreement with Toyota to use its hybrid technology for future products. According to a report in Japanese English daily Yomiuri Shimbun, Toyota will sell Mazda parts like the electric motor, control system and other major components of its industry-leading Prius. Like Toyota, Mazda’s electric components will come from Panasonic. The... Continue Reading...

Report: Volkswagen Considered Mazda Before Suzuki Deal

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Report: Volkswagen Considered Mazda Before Suzuki Deal
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Before Mazda solidified its deal to buy up a 20 percent stake in Suzuki earlier this week, it was considering adding a different Japanese automaker to its lineup. A report in Automobile magazine dissects the decision by VW and why it eventually didn’t go with Mazda, which is now almost completely independent of Ford. Despite... Continue Reading...

Report: Next Generation MX-5 Miata Could Get 70-MPG

Report: Next Generation MX-5 Miata Could Get 70-MPG
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Mazda is looking to return to its roots when the next generation MX-5 Miata debuts. According to a report by InsideLine, the car will take inspiration from the MX-5 Superlight Concept and weigh just 2,200 lbs. Mazda has already announced that starting in 2011 it aims to cut the curb weight on all of its... Continue Reading...

Report: Ford to Cease Platform Sharing With Mazda, Leaving Japanese Automaker in the Lurch

Report: Ford to Cease Platform Sharing With Mazda, Leaving Japanese Automaker in the Lurch
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The simultaneous introduction of the Ford Fiesta and Mazda2 at the LA Auto Show last week marks the end of a long history of platform sharing between Ford and Mazda. After two decades of collaboration, Ford has decided to develop vehicles separately from now on, according to Ford president Mark Fields. In the past year... Continue Reading...

LA 2009: Mazda2 Gets North American Debut, But Details Scarce

LA 2009: Mazda2 Gets North American Debut, But Details Scarce
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Mazda has just officially debuted the new Mazda2 sub-compact at the Los Angeles Auto Show. Designed to compete in an increasingly crowded market against car’s like the Nissan Versa, Toyota Yaris and Honda Fit, the Mazda2 is designed to be an affordable, sporty car that delivers what Mazda refers to as Zoom-Zoom Concentrated. While we... Continue Reading...

Report: New Mazda RX-7 Could See Production in 2011

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Report: New Mazda RX-7 Could See Production in 2011
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When we last reported on a possible return of the RX-7 flagship sports car to Mazda’s lineup it was after the company’s head of design, Ikua Maeda, spoke about his efforts to get the project started. Maeda even said he had gone so far as to sketch some preliminary drawings to show company execs. Now... Continue Reading...

Report: Mazda to Cut Vehicle Weights by 220 Pounds in 2011

Report: Mazda to Cut Vehicle Weights by 220 Pounds in 2011
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Starting in 2011, Mazda’s new products will be lighter, more compact and use smaller engines. The announcement comes from Mazda North America product boss Robert Davis, who specifically said that all new products will weight at least 220 lbs less than their predecessors. The decision is part of Mazda’s initiative to improve fuel economy and... Continue Reading...

LA Preview: 2011 Mazda2 Set for North American Debut Next Month

LA Preview: 2011 Mazda2 Set for North American Debut Next Month
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Mazda has chosen the LA Auto Show as the venue to introduce North Americans to its sub-compact Mazda2. Based on the same architecture as the upcoming 2011 Ford Fiesta, Mazda will be competing with Ford in this segment, which is already populated by vehicles like the Honda fit, Toyota Yaris and Hyundai Accent. Currently sold... Continue Reading...

SEMA 2009: Turbo Mazda3 and Tuned MazdaSpeed3 Defy SEMA Norm By Going Clean and Less Extreme

SEMA 2009: Turbo Mazda3 and Tuned MazdaSpeed3 Defy SEMA Norm By Going Clean and Less Extreme
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Mazda doesn’t officially have a presence at the 2009 SEMA Show, but the Japanese automaker did decide to bring two custom cars to Las Vegas. Using in-house parts (many from the Mazda RX-8) and calling upon the automaker’s World Challenge motorsports partner, Tri-Point, Mazda has come up with two fresh and clean examples of the... Continue Reading...

SEMA 2009: Mazda to Show Custom MazdaSpeed3 and Turbo Mazda3s in Vegas

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SEMA 2009: Mazda to Show Custom MazdaSpeed3 and Turbo Mazda3s in Vegas
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For the 2009 SEMA Show Mazda is playing it low key, but that doesn’t mean the two vehicles on display are any less cool. Sure there aren’t LCD screens galore, nor is there any 600-hp twin-turbo V8 under the hood, but Mazda’s two modified 3 models are clean and performance oriented – just the way... Continue Reading...

Report: Mazda Considering Diesels for U.S. Market

Report: Mazda Considering Diesels for U.S. Market
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Mazda is examining whether or not to bring diesel powered cars to North America. Seita Kanai, the company’s R&D boss, recently told Automotive News that diesel Mazdas are already being tested in the U.S. With certain emissions regulations standing in the way, the biggest holdup that Mazda faces is if it can make a concrete... Continue Reading...

Report: Mazda Design Boss Pushing for New RX-7

Report: Mazda Design Boss Pushing for New RX-7
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Mazda’s design boss is working hard to convince company executives to build a successor to the RX-7. He has even gone so far as to create design sketches for the next generation sports car. In an interview wit the U.K.’s AutoCar, Ikuo Maeda said that the car would be a two-seater and like it’s predecessors,... Continue Reading...

Report: Mazda To Raise $1.1 Billion for Hybird Research

Report: Mazda To Raise $1.1 Billion for Hybird Research
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Mazda has announced plans to raise as much as $1.1 billion in capital to invest in hybrid technologies for future vehicles. The news comes roughly 8 months after the automaker laid out plans to improve the overall fuel economy of its vehicles through advancements to gasoline and diesel engines, as well as transmission improvements. Many... Continue Reading...

Tokyo Auto Show Preview: Mazda Kiyora Concept Gets 75 MPG

Tokyo Auto Show Preview: Mazda Kiyora Concept Gets 75 MPG
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Just after publishing an article on Mazda’s new SKY engines, which are set to debut at the Tokyo Auto Show in October, Mazda sent us a press release on the Kiyora Concept car. This new vehicle, which is set to debut at the Tokyo Auto Show, is powered by a 1.3-liter version of Mazda’s new... Continue Reading...

Report: Mazda Previews New, More Powerful and Fuel Efficient SKY Engines

Report: Mazda Previews New, More Powerful and Fuel Efficient SKY Engines
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Ahead of their official debut at the Tokyo Auto Show, Mazda has decided to give us just a small preview of what the company’s vehicles could be powered by in the near future. Both a new gasoline and diesel engine have been announced, as well as a new transmission, all under the catchy SKY brand.... Continue Reading...

Report: Mazda Bringing Mazda2 Sub-Compact to North America

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Report: Mazda Bringing Mazda2 Sub-Compact to North America
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Mazda has just announced that it will bring the Mazda2 model to market in North America late next year, to compete in the growing sub-compact market alongside models like the Toyota Yaris, Hyundai Accent, Honda Fit and Ford’s upcoming Fiesta. “You’ve asked us for it for a while now, and we’ve been studying the market... Continue Reading...

Frankfurt 2009: Mazda MX-5 Superlight Revealed

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Mazda unveiled its MX-5 Superlight concept roadster at the Frankfurt Auto Show. Though pictures were leaked ahead of the show, seeing the Superlight version of the MX-5 in person was still impressive. Created by Mazda’s European design team to commemorate the 20th anniversary of the first MX-5, the Superlight version weights 2,194 lbs (995 kg),... Continue Reading...

Frankfurt Preview: Mazda MX-5 Superlight Images Leaked

Frankfurt Preview: Mazda MX-5 Superlight Images Leaked
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Just ahead of the car’s official debut at the Frankfurt Auto Show tomorrow, images and details of the Mazda MX-5 Superlight have leaked onto the web. Weighing just 2,194 lbs (995 kg), down from the stock 2,381 (1,080 kg), the car sheds roughly 200 lbs of weight. Mazda says the concept car was designed to... Continue Reading...
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