Yeah, so… what happened? How in the world does a convertible Corvette end up in the water? Better yet, how does a Hertz rental convertible Corvette end up in the water? And of course, everything’s all captured on video and shared with the world via YouTube. The story according to NBC San Diego is that...
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We’ve already seen video of Ferrari‘s new 458 Challenge race car testing on the track, but it’s not something that gets old quickly. That being said, we couldn’t pass up the opportunity to share some more great video of the track-only version of the latest and greatest Prancing Horse. According to Ferrari, the new 458...
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Switzer Performance announced their Nissan GT-R R1K kit earlier last month, claiming 1,005-awhp through their custom package sporting a pair of Garrett watercooled turbochargers and C16 fuel. And it seems with AMS and SP Engineering all scooping around the 1,000-awhp range, we knew the competition would heat up once these cars hit the actual track...
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It’s official, having a twin turbo Ferrari Enzo that can hit 238-mph is no longer a big deal. In fact, that’s just a snails pace compared to this 288 GTO that went 275.4-mph (averaged over two runs) out at the Bonneville Salt Flats this year. This makes it the World’s Fastest Ferrari and the World’s...
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We’ve seen some really clever stuff coming out of online video production these days, but Audi-tuner ABT Sportsline may have just taken the prize for innovative design and viral marketing. For those that remember the “Choose Your Own Adventure” books, the concept is similar – just in an interactive and virtual environment. Essentially ABT Sportsline...
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Buckle up for one hell of a ride in this video as a Chevrolet Corvette Z06 blitzes down the Autobahn, tapping out its speedometer for quite some time. All this takes place while being filmed in less than a minute and if you’ve ever wanted to get a real sense of just how fast 216...
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As the story goes, a potential Bugatti Veyron owner wanted to take his (not so) future car out on a test drive. While backing out the $2,000,000 supercar, the driver neglected to check his blind spots carefully and ended up backing into a car just sitting in traffic. And along with the rear bumper damage,...
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Ever wanted to send a message to the car behind you? Perhaps a nice thank you along with your polite wave for letting you pass, or maybe the same hand, minus a few fingers? Either way, instead of letting that hand off your steering wheel to give off a friendly (or not so friendly) sign,...
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With several spy shots having already hit the interwebs, this is the first video of the new 2012 Chevy Camaro Z28 undergoing testing on the Nürburgring in Germany. Designed to rival the Ford Shelby GT500, the Camaro Z28 is all but confirmed to get the Cadillac CTS-V’s supercharged 6.2-liter LSA V8 with a solid 550-hp...
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One of our biggest gripes with so-called ‘street’ drag racing classes are that the cars aren’t really streetable. In the loosest of sense, the rules are geared towards cars that could be put on the street (whether it requires a catalytic converter or full interior or whatever the case is). Nine times out of ten,...
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South Park, entering its 14th season, is quite possibly one of the most controversial and ingenious television shows of our generation. From touching sensitive political topics to online video games like World of Warcraft, there aren’t many subjects that the writers of South Park aren’t willing to mock or criticize, chiming in with their two...
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It may sound a lot like Volkswagen’s new corporate strategy for success in America, but this is an ad for the all-new 2011 Mediocrity. OK, no such car exists. Instead, this is a tongue-in-cheek marketing effort by the folks at Subaru, directing folks to the automaker’s website, drumming up some viral interest in the brand...
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The marketing power of AMC’s Mad Men knows no bounds. With Mercedez-Benz recently signing the show’s star Jon Hamm (aka Don Draper) to be the voice behind their brand, Lincoln has now brought on another of the 1960s-era Madison Avenue stars, and one of it’s most dynamic personalities, John Slattery (aka Roger Sterling). Promoting Lincoln’s...
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Travis Pastrana needs no real introduction but after seeing a video of his record-setting Mt. Washington Climb, we felt a tad empty. Sure it had some awesome footage of the car sliding around as it ascended the mountain, but we just thought something was missing. Thankfully another video has surfaced in full HD that satisfies...
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It certainly wasn’t the ideal result for the first outing of Team AMG Mercedes and their SLS AMG GT3 race car. Piloted by Bernd Schneider and Thomas Jäger, the team recently had its maiden voyage at the VLN Langstrecken Meisterschaft Nürburgring. The race car is powered by the exact same 6.2-liter AMG V8 that’s found...
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The series begins with a randomly selected engine, that’s flogged on the Dyno for 13,000 hours and subjected to the equivalent of 150,000 miles and 10 years.
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Lingenfelter is up to its old tricks again, this time pumping out 670-hp and 565 ft-lbs of torque from the Corvette’s LS3 powerplant. The bulk of the power comes from an Edelbrock E-Force Supercharger in combination with Lingenfelter’s CNC-ported LS3 heads and their recently developed GT9 ZR1 supercharger camshaft. One of the main selling points...
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When it comes to finding gobs and gobs of horsepower, AMS Performance knows how to do it. Regardless of the application, whether it’s a Mitsubishi EVO or a Nissan GT-R, AMS has set records time and time again on and off the track. And now they’ve made it easy for all their customers to achieve...
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We can’t honestly tell you the last time we picked up a newspaper to see what was going on inside it. But we’re guessing people out in India still start their day off by opening up The Times of India. Volkswagen did a clever print advertising campaign by incorporating an audio ad whenever someone unfolded...
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Red Bull has done some impressive things lately with their marketing involving all forms of motorsports. This time around, they took their Toyota Camry NASCAR race car, tossed in their driver Scott Speed and headed out to Chicago. But it wasn’t to attend a race or put their car on display. They slapped on a...
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Formula 2 racing is a stepping-stone, giving drivers a chance to compete in open wheel formula racing and experience motorsports in its highest form. Unfortunately that also means crashes occur more frequently and this one is one of those insane crashes that makes you want to rewind and replay over and over. No one was...
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Ever wondered what it takes to fully assemble a GT3 race car? Now’s your chance to find out. Team West Coast Racing put together a really nifty video, consolidating over 600 man hours into just 3 minutes of 39 seconds The video starts with a bare chassis that arrived from BMW Motorsport, with everything else...
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While we have no problems commending the efforts of those who think outside the box, we have to admit we threw up a tad when we spotted this Mitsubishi Eclipse. And as much as we want to criticize this build, we have to give the owner some kudos for really overhauling the car in order...
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Back in June the GoldRush Rally snaked 1,500 miles from Seattle to Las Vegas as fast cars and their wealthy owners laughed at speed limits and partied the night away. Essentially a cleverly crafted marketing opportunity disguised as a road rally and traveling nightclub experience, the event was organized by the founders of Luxury4Play.com, a...
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