The Super Bowl only comes once and year, and it brings with it a heated advertising race between car companies to try and captivate the huge audience that watches the big game with eye catching commercials. These are AutoGuide’s picks for the 10 best commercials of this year’s Super Bowl in order from worst to...
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Oh Hollywood has such an imagination, and it appears that Acura can be just as creative as the best of them. The Japanese automaker has been assisting in the upcoming The Avengers film by creating a completely fictional, one-off super car for Iron Man Tony Starks. This $9.2-million super car was spotted at the Sundance Film Festival...
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As though the reveal of the NSX Concept at the Detroit Auto Show didn’t garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend’s Super Bowl. And to help out they’ve employed the help of two of the word’s best known comedians, both...
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Infinti is pointing their cross hairs squarely at the Japanese luxury crossover market, hoping that their new JX will be a hot seller capable of boosting the brand, but there could be an arduous road ahead. Their biggest competition: the Acura MDX and Lexus RX crossovers are their brand`s top sellers, meaning Infiniti will have to...
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After a dismal last year, Acura has hit the restart button, introducing three new concept cars at the North American International Auto Show and planning more to come. In Detroit, Acura showed off the second-generation RDX, the new ILX compact sedan and the NSX Concept. Later this year the Honda luxury division will unveil its...
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Acura will reportedly unveil the production versions of the new ILX sedan and RDX crossover at the upcoming 2012 Chicago Auto Show starting on February 8th. Both vehicles were displayed at the 2012 Detroit Auto Show in concept form but we don’t expect the production models to stray much from the concepts we saw. It’s...
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Acura has confirmed that the next-generation RL flagship luxury sedan will make its world premiere at the New York International Auto Show in April. The car will continue to use a V6 engine, but will gain a hybrid component and use direct-injection as well as an innovative new all-wheel drive system referred to as Sport...
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If it’s impossible, implausible or just plain awesome and you can’t have it in real life, there’s always going to be video games to let you live out the fantasy. Amid the buzz building around the new Acura NSX, we can’t help but think to ourselves that it would be nice to just jump in...
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For some of the more minor auto shows, a Top 10 list of the most important cars often covers most of the new debuts, but not so at the North American International Auto Show. Held each January in Detroit it’s the obvious launch site for major products by the Big Three domestic automakers and over...
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Lamborghinis, Ferraris, Maseratis, they all have distinct exhaust notes that turn heads from Hoboken, New Jersey to Hollywood, California. They still ain’t got nothing on the rare and raspy resonation that marks an Acura NSX. Where an ultra-expensive Italian car says status, the NSX spits true tuner taste— especially because they aren’t in production. That’s...
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After a downright miserable year with an eight percent sales decline, Acura is forecasting a massively successful 2012. On hand to debut two new models as well as the Acura NSX concept car at the Detroit Auto Show, sales VP Jeff Conrad dropped a stunning number, telling the assembled press that Acura will increase its...
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With a new flagship supercar planned in the NSX Concept, Acura also unveiled a new entry-level model at the Detroit Auto Show this week. Called the ILX, it’s based on the new Honda Civic platform, but significantly modified. It also gets some distinct bodywork and three unique engine choices, including a hybrid option – the...
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The star of the Detroit Auto Show, Acura has put itself back on the map by unveiling a concept car that will inspire the next NSX. Looking undeniably like an exotic, it’s actually quite a small machine – an indication of just how serious Acura is about keeping it light weight. For more details on...
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If you have been a fan of the turbo-charged motor in the current Acura RDX, you may not like what you’re about to read. At the 2012 North American International Auto Show in Detroit MI., Acura unveiled the 2013 RDX, which is to ditch its unique turbo-charged motor for a more conventional 3.5-liter V6 motor....
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Acura‘s new ILX sedan, based on the Honda Civic sedan, officially features Acura’s first hybrid system and has made its debut at the 2012 Detroit Auto Show. The 2013 Acura ILX will become the automaker’s new anchor in a strategy to capture entry-level luxury buyers. Acura’s target market with the ILX are intelligent, young professionals....
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The past 20 years were pretty stable in the automotive industry. Mostly predictable releases with a steady rate for manufacturers to introduce new models that seemed like a consistant recipe for success. Then, suddenly with the start of the current model year, things changed. In fact, it looks like this is just the start of a serious...
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Acura closed the year on a sour sales note with the new year resolution to move on with their brand despite most car companies being on the rebound. This year, Acura fans and new customers alike can look forward to a refreshed and redesigned Acura, less focused on competing with the luxury segment and more...
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Honda‘s latest addition to its airbag recall affecting older Accords, Civics, Odyssey’s, Pilots and Acuras bumps the total number of recalled vehicles to more than 3.7 million. The issue came to light three years ago, and has already caused one death and at least a dozen injuries due to airbags in some vehicles deploying with too...
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As the compact luxury car market continues its growth in the United States, Acura intends to join the ranks of the Lexus CT200h, Audi A3, BMW 1-series, and Mercedes A-Class. Based on the Honda Civic, the Acura promises that the ILX will attract younger buyers that find brand name, efficiency, and styling to be most...
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The Honda Motor Company is working hard to restore Acura‘s reputation after the latest design direction of Honda’s premier brand were negatively received. According to Car and Driver, Acura will not only introduce its NSX concept at the upcoming Detroit Auto Show, but will also reveal plans for an RL replacement in April’s New York Auto...
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Honda is conceding defeat to Mercedes, BMW and Lexus but that could be good news for fans of the brand. Their reassessment means a fully-refreshed line including new cars as soon as this spring. The first in line is their new ILX compact sedan which will be based on the global Civic platform. The move...
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Acura has officially confirmed it will reveal what it is calling a concept version of the next-generation NSX at the upcoming Detroit Auto Show in January. A brand that’s lineup has been in serious need of some fresh new product and exciting new models will get just that with the debut of this new sports...
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Ahead of the recent Tokyo Motor Show, Honda invited a group of journalists out to its Twin Ring Motegi race track facility for an information download on its future engines and transmissions, as well as a chance to get behind the wheel of some of the new products. Unfortunately, seat time was too minimal for...
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The Honda Crosstour (pictured above) is seeing lackluster sales and disappointing American Honda president and CEO Tetsuo Iwamura. Iwamura said in a roundtable event related to the Tokyo Auto Show with journalists that it was a bad idea to originally bill the car as the Accord Crosstour because it made the CUV less individual. Sales are down...
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