Iron Man 2 is due to release in theaters across North America on May 7th and the marketing machine is still spinning its wheels at high rpm. First those in charge introduced The Stark Motor Racing Team and now they have teamed up with Audi to introduce The Tony Stark Innovation Challenge. In an effort...
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I see what you did there. According to Jalopnik.com, BMW advertisers in Hong Kong took advantage of an Audi dealer’s storefront by hanging a large-format ad for the all-new 5-Series. The two German luxury carmakers have a history of one-upmanship with regards to advertising, and we’re not surprised given the highly competitive, put-LEDs-on-everything segment. We...
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In a bid to convince drivers of the safety of vehicle electronics, Audi is planning to send a TTS up the legendary Pikes Peak hillclimb without a driver on board. “Sometime soon — maybe even as soon as the fourth quarter of this year — an Audi TTS is going to make the climb up...
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In the interest of fairness, we do think it’s incredibly difficult to market a new car. After all, how are you supposed to get attention from prospective buyers — especially when your latest city car is geared toward the youngest demographic possible? Audi is trying to coax a few more eyeballs onto their A1 city...
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Audi has just unleashed a massive new gallery of photos showing the new RS5 in all its stunning glory – and in several different colors. Taking the already steamy A5/S5 design to an all new level we think you’ll agree that absolutely every one of these pics is worth a look. And soon you’ll be...
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With the A8 L making up the vast majority of A8 sales in the U.S., it’s not surprising that Audi went to tremendous lengths in designing the new extended wheelbase model. With the standard A8 for 2011 being a good deal sportier, the more luxurious A8 L is in a whole new realm of luxury....
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As promised, Audi has delivered a mid-cycle update to the TT/TT-S Coupe and Roadster for 2011. The overall look of the cars are mostly unchanged with updates limited to larger air intakes up front, a shiny gloss black grille and, of course, Audi’s LED daytime running lights. Out back there are new taillights, new exhaust...
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Audi‘s Q7 SUV is getting a new Supercharged 3.o-liter (3.0T) engine for 2011, as well as an 8-speed automatic transmission, two features that will no doubt deliver vast improvements in fuel economy. The same engine offered in the A6 3.0T and Audi S4, the 3.0T motor will be offered in both a low boost and...
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With sale of the Audi RS4 ceasing several years ago, North America has been wanting for a high-performance Audi for some time and, finally, that drought is about to end. According to a report by Car & Driver, Audi CEO Rupert Stadler has confirmed the recently unveiled RS5 will be sold in North America. The...
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The Audi R8 V10 was selected from a field of 16 vehicles as the 2010 World Performance Car. The winner was chosen by a jury of 59 journalists for its overall sports performance. The Audi R8 V10 was chosen above the other finalists, the Ferrari California and the Porsche 911 GT3. “We’re honored that the...
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It’s a great day to be Canadian. Why you ask? Well, along with the overall friendliness, beautiful scenery and lack of crime, it now appears as though Canada will get the incredible Audi TT-RS. Haven’t hear of it? Well, you know that TT-S that’s currently on sale with the turbocharged 2.0-liter 4-cylinder. Well, add an...
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News that Audi is planning a light-weight version of the R8 emerged several weeks ago, but according to a recent report the car already exists – or at least one of them does, anyway. Designed to bring Audi’s R8 GT3 LMS car to the production realm, it could get the R8 GT3 moniker, designed to...
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With Audi‘s recent unveiling of the A8 Hybrid at the Geneva Auto Show and news the Q5 Hybrid is on its way, Audi has made known plans to add more hybrid models, starting with the A6. According to a report by AutoWeek, the next-generation A6 will be offered in full hybrid form late in 2012...
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After its debut at the Geneva Auto Swow last week, Audi has released several videos of the new RS5, including some track footage alongside the original Quattro – the car that started it all. Taking after the Quattro, the RS5 is a mean machine with sexy styling. It is powered by the same 4.2-liter V8...
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With Audi having just launched its all-new 2011 A8 luxury flagship sedan and fuel efficient diesel and hybrid models put on display at last week’s Geneva Auto Show, the next step for the big grilled saloon will be a high-performance model. That’s right, the S8 is set to return. According to a report by Car...
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With a new V10 Spyder having just joined the Audi R8 lineup and a V8-powered drop-top reportedly in the works, Audi isn’t done expanding the R8 lineup just yet. According to a report by Car & Driver, Audi aims to follow after Lamborghini by introducing a “Superleggera” version of the R8. Not only will the...
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Audi will revive the A2 model, to slot in between its A3 hatchback and the funky new A1 model, which the company debuted at the Geneva Auto Show last week. “There’s clearly room for another product and another concept between the A3 and A1,” said Audi CEO Rupert Stadler to AutoWeek, which comes as a...
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Audi really went all out to promote its new A1 at the Geneva Auto Show. Newly-signed brand ambassador Justin Timberlake gave Audi’s press conference star power, drawing one of the largest crowds on media day. Unfortunately the pop star’s appearance was a little underwhelming in this reporter’s opinion. Lesson #1: If you’re going to have...
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Hot on the tailpipes of the new A8 comes Audi’s A8 Hybrid, which has just made its world debut at the Geneva Auto Show. Rated at 38-mpg (average) using the European test cycle, it should be slightly lower with the less-generous U.S. cycle. Audi claims a fuel economy improvement of 20 percent in city driving....
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Along with the launch of the new Audi A1 at the Geneva Auto Show, the automaker unveiled an E-Tron electric vehicle concept. The A1 E-Tron is powered by a 102 hp electric motor with a range of 31.07 miles. A compact Wankel rotary engine kicks in when needed to recharge the lithium-ion battery, potentially extending...
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Easily one of our to picks at this year’s Geneva Auto Show is Audi’s RS5 sports coupe. Based on the already stunning A5/S5, it is powered by the same 4.2-liter V8 found in the RS4 or R8, but output has been upped to a total of 450-hp at 8250 rpm, while maximum torque of 317...
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We brought you a selection of sneak peak photos of the ABT R8 GTR yesterday, but today the embargo has lifted and we can reveal all. The ABT team has taken their DTM Championship knowledge and applied it to the R8, creating a light-weight and ultra-powerful “GTR” version that is actually street legal. The car...
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As expected, Audi is unveiling a new A1 model to its e-Tron family of electric vehicles at the Geneva Auto Show. The A1 e-Tron is powered by an electric motor with an internal combustion engine that is used only to recharge the motor’s battery. The motor has a continuous output of 61 hp but can...
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Set to debut a little later today at the Geneva Auto Show, Audi has already given us all the info (and pictures) on its new A8 Hybrid. Based off the German automaker’s brand new A8 luxury saloon, the A8 Hybrid is rated at 38-mpg (average), using the European test cycle, which is usually a few...
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