Sports Illustrated swimsuit girl, lingerie model and “attractiveness expert” Marissa Miller is appearing in a commercial for the 2012 Buick Enclave, starting this week.
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Buick is the latest brand to leave a breadcrumb trail for its future products by filing for a tradermark on May 3 to cover its Riviera moniker. While that doesn’t prove anything on its own, the company isn’t known for flippantly filing for trademarks on the off chance they might one day come true.
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After recent ads featuring Ving Rhames and Shaquille O’Neal, Buick is moving from strength to sexiness in its latest ad, employing the talents of supermodel Marisa Miller.
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Known for his deep voice, striking figure and diverse talent, actor Ving Rhames is turning his attention to Buick in a new commercial campaign.
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Buick has gained a reputation for being a car meant for the elderly, but the brand is slowly changing its image to be more youth oriented. Polk Automotive, an automotive industry research firm says that the average age of Buick buyers has gone down from 62 to 59 over the last five years. This trend...
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The Buick Enclave has been a great seller for the company, helping it beat out competitors from Acura, Audi and Lincoln. Before its 2012 New York Auto Show debut, Buick is showing off the latest chapter in its Enclave success story. The 2013 Buick Enclave shows off a new sculpted design, as well as new LED daytime running lights, and...
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It wasn’t long ago when the best-selling General Motors models greedily guzzled gas, but times have changed due to a large part to rising gas prices. Now, GM’s fuel-effiicient models rule the roads and in March they have reached a milestone. Last month, GM sold more than 100,000 vehicles that achieve 30 mpg or better....
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Now that the legendary Shaquille O’Neal has retired from playing NBA basketball, the giant has become a natural fit for television commercials. His latest endorsement — the Buick LaCrosse which shows it has plenty of room even for a giant like Shaq. The commercial, titled the “Oh Effect”, was shot in Pasadena, Calif. and has...
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That means each model in the current 2012 Buick lineup has been awarded Top Pick status, the only one that hasn’t is the new Encore compact crossover, since it hasn’t hit the market yet.
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The Buick Enclave is getting a makeover for 2013, and to preview what we will see next week at the 2012 New York Auto Show, GM Inside News has released an interior photo of the vehicle. The photo shows us the center stack, and previews the new Intellilink infotainment system. The Enclave will also retain an...
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In 1966, Buick introduced its second generation Riviera, America’s take on the personal luxury car. Even though the Riviera died a silent death in 1999, early models of the vehicle were highly praised by automotive journalists and writers. So we can’t even imagine what those same writers would say about this custom ’66 Buick Riviera...
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Buick is on a mission to redefine itself as a modern luxury car maker and is introducing what the company calls “Experience Buick” as a part of that campaign. “Experience Buick” is a 24-month lease program available on all Buicks which includes routine maintenance (oil changes, tire rotation etc.), OnStar directions and connection plan and...
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February treated the auto industry well this year, at least for the most part. The majority of automakers saw sales increases over the same month last year. Chrysler was the big winner, reporting a 40 percent sales increase over February of last year. Even GM posted a tiny 1.1 percent gain over last year despite...
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Street Legal Performance (SLP), the boys known for beefing up muscle cars, are hatching a plan to bring the Grand National nameplate back to Buick. SLP recently acquired the rights to “GNX”, a Buick name that carries with it quite a bit of power. SLP plans to use it on a sports performance tuned Regal...
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Posting respectable 2011 sales numbers, the quietly successful Buick Regal outsold the Audi A4, Lexus IS250 and Acura TSX last year. For 2013, the Buick Regal has received some drivetrain upgrades. First, the performance trim Buick Regal GS will receive an automatic transmission. Second, the 2013 Regal will possess eAssist technology as standard. Introducing the...
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More than 1,900 GMC and Buick dealerships are getting a face-lift by 2013, but it’s about more than just a look. It’s also about a new atmosphere that enhances the customer experience. “Luxury shoppers today expect a certain level of treatment when purchasing a vehicle,” said Brian Sweeney, U.S. vice president of Buick & GMC...
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When GM sold 9.03 million vehicles globally to become the world’s largest automaker of 2011, a great deal of the American automaker’s success came down to its dominant popularity in the Chinese market. According to the China Association of Automobile Manufacturers (CAAM), the best selling car in China for 2011 was the Buick Excelle. While...
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Buick has launched an app for iOS and Android smartphones to help raise MPG awareness. A trio of eAssist Fuel Efficiency smartphone games are packaged into a single app that’s now available to download for free and offers a fun way to hone your driving techniques in order to maximize fuel economy. The three games...
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Other “global” cars that fared well include the Chevy Cruze (which was the third best selling car in China in 2011) and the Ford Focus, which ranked number 10.
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In 1989, Rick Moranis played a nerdy dad who accidentally downsized his children to an insect scale in Honey, I Shrunk The Kids. He probably wouldn’t have believed it if someone told him that 23 years later automakers would be doing the same thing to their cars. For those of us living in the North...
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Fuel mileage, horsepower and overall performance are key ingredients in the recipe for any successful car these days. Maybe that’s why GM made the announcement to reporters at the North American International Auto Show that they plan to scrap the unimpressive naturally aspirated 2.4-liter four cylinder found in the Chevrolet Equinox, GMC Terrain and Buick‘s Verano...
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Buick has achieved two straight years of growth and the brand is looking to keep up the momentum, targeting new buyers with unconventional new products. The Enclave SUV kicked-off the new Buick and it’s been a smash success, and even near the end of its product cycle continues to be the brand’s best seller. So...
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Looking like a jacked-up hatchback, Buick has unveiled its newest model today at the Detroit Auto Show today. Called the Encore, it’s part of the GM premium brand’s plan to move further down-market in search of added sales – an area it’s actually been very strong in recently with two full years of gains. An...
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We’re 75 percent there! Well not really, you can probably guess what’s hiding behind the last square in Buick‘s little puzzle-style picture of their Encore small SUV. In case you’re missing the joke, it’s a wheel. GM hasn’t released details about the Encore yet, though we can make a couple of educated guesses to tide...
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