Maserati will produce fewer cars in the coming months than it has been.
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Most automakers strive to sell as many vehicles as they possibly can in a year, but that isn’t the case at Maserati.
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Maserati will have to crank up production this summer to keep up with high demand for its cars.
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Spring is here and the U.S. automotive market saw its overall sales rise six percent in March, shaking off the slow start to 2014. Compared to 2013, the seasonally adjusted sales rate has grown from 15.3-million units in 2013 to 16.4-million units and is the best showing since November 2013, and among the highest in...
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As it aims to sell 50,000 cars a year by 2015, Maserati has booked around 22,500 orders for new cars this year up to the end of September.
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On the verge of disappearing during the recession, Maserati’s new models are helping drive a surge in sales.
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Maserati is hoping its new Quattroporte will help bring the brand’s annual sales to 50,000 units annually, with Italian automaker setting a sales target of at least 13,000 for the next-gen car for next year.
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