It’s no secret, Aston Martin is a boutique brand, selling but a small handful of cars each year. Still, they have growth ambitions like anyone else and a product offensive is in the works to increase their share of the lucrative ultra-luxury market.
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Mitsubishi has achieved decent amounts of success with the i-MiEV electric car in its home land, and also in Europe, where this model is also sold badged as a Peugeot iOn. Next month, the i-MiEV will be going on sale in America (called simply the “i” in our market), which will no doubt increase sales...
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However, with ever tightening emission requirements and a need to broaden market appeal, Green says the current Defender will be a tough act to follow. “If we get it wrong we are messing up one of the industry’s biggest icons, and in that sense it’s a tremendous responsibility.”
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