In another boneheaded move by an overpaid marketing wonk, a Chevrolet executive wrote an internal memo, obtained by the New York Times, asking GM employees to refrain from referring to the Chevrolet brand as “Chevy”. According to the internal memo, Chevrolet sales and service VP Alan Batey and marketing head Jim Campbell said ; “We’d...
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In an all-new approach to vehicle launching, Ford is choosing to reveal their hotly anticipated Explorer on Facebook, rather than at a traditional public launch. Ford has already shown a few teaser shots of the car on the popular social networking site, but nothing substantial has been leaked- expect a full reveal next month. Unveiling...
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Anyone who grew up playing the Resident Evil games on Playstation knows that the best way to stop a zombie attack is with a large caliber firearm. For those who believe in non-violent resistance, Ford‘s new Fiesta commercial will show you away to make a clean getaway using features like the Fiesta’s keyless entry and push button...
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In an effort to provide better customer support and head off problems before they get out of control, General Motors has created a new “task force” aimed at monitoring social media sites for complaints about GM vehicles and looking to find solutions. A report in the Detroit Free Press highlights the story of one woman,...
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