Titled “Sled”, Suzuki will be showing off their all-wheel drive 2012 Kizashi sport sedan for this year’s Super Bowl commercial. The Kizashi is also the same vehicle Suzuki showed off in their Super Bowl ad last year, which was the company’s first ever. The ad was developed by Siltanen & Partners Advertising, and hopes to...
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Suzuki is working closely with Fiat to increase their supply of diesel-powered cars in India. The two have been working together since 2003 when Suzuki started offering a Fiat-sourced 2.0-liter diesel in their Sedici/SX4 duo. That partnership flew in the face of another deal between Suzuki and Volkswagen that has since imploded. Recently rising gas...
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There’s the Honda N-Box and the Daihatsu Pico, but nothing at this year’s Tokyo Motor Show can compare to the extreme levels of cuteness on display at the Suzuki booth. In total, Suzuki has presented three new concept cars, ranging from near-production to downright absurd. In the latter category is the Q Concept (above), which...
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The honeymoon period didn’t last long for Suzuki and Volkswagen and now the Japanese automaker has filed for divorce. In an official statement Suzuki Motor Corp. has announced it will seek arbitration in an attempt to get back the shares the German auto giant currently holds in the Japanese small car manufacturer. “The arbitration proceedings...
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The soap opera between Suzuki and Volkswagen has been ongoing for almost a year and now the Japanese automaker is looking to back out. Suzuki wants to buy back all the 19.9% of its shares that VW currently owns and that if the German automaker does not comply, Suzuki will seek mediation. According to a...
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While Suzuki cars might not be very popular in North America, in its home market of Japan, they are a very big deal indeed. So to serve their home market, Suzuki is bringing a trio of concept cars for the upcoming Tokyo Motor Show. These are the Regina, Q Concept and the Swift EV Hybrid....
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Participating in an auto show is an expensive business. To rent the right amount of space for your display, then have a stage constructed to represent the brands image, plus hiring all the staff needed at the booth to answer questions from the public. It’s all a very big and expensive affair which can easily...
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You can sound polite and say “inexpensive” but if you’re strapped for cash, the most important question when shopping for a new car is: what’s the cheapest car on the market? AutoGuide has got the answer, along with the nine runners up. Toyota‘s warmed-over Yaris makes the 10th spot on our list with a base...
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A public disagreement between Volkswagen and Suzuki in early September left the Japanese automaker wanting to end its partnership, but that might not happen. In a news release Monday, the company said it “will retain its stake in Suzuki Motor Corp. unchanged.” Suzuki requested its shares be returned in light of what representatives say are...
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Suzuki may be an also ran in America, but in India, their Maruti Suzuki partnership can boast the title of “best-selling car” with their Alto subcompact. With a population of 1 billion people, the Indian market is a significant one, and the Japanese auto maker is facing competition not just from home grown efforts like...
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After a two year alliance between Volkswagen and Suzuki, relations and communication quickly deteriorated earlier this September after Suzuki had gone to Fiat to supply their engines. Volkswagen, upset at the deal, very publically claimed it was a serious breach of Suzuki’s contract. Now, Suzuki Chairman and CEO, Mr. Osamu Suzuki, is demanding Volkswagen to...
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Volkswagen will halt its practice of acquiring auto makers as a means of boosting its total sales volume, according a report by Bloomberg. With Volkswagen in place to become the world’s second largest automaker, the company’s massive stable of brands, which includes Volkswagen, Audi, SEAT, Skoda, Lamborghini, Audi and Bugatti, will remain static, with...
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Nonetheless VW believes that an alliance is still possible, though the company’s Chief Financial Officer Hans Dieter Poetsch said on a July 28 conference call that the partnership is currently “under review.”
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As a brand Suzuki has had limited success in North America, selling rebadged GM crossovers when it probably should have been pushing the types of cars it knows best – small cars. While the Swift used to be offered here, its days passed long ago (apart from the rebadged old Daewoo offered in Canada). The...
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With the Volkswagen/Suzuki tie-up all but officially over, the latest move by Volkswagen is sure to end it. After its first full review of the “partnership” Volkswagen has announced it is, “serving notice of an infringement by Suzuki of the cooperation agreement.” The reason for the notice is a result of Suzuki’s decision to purchase...
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Young love can turn into a bitter divorce faster than you can say “Rocktan.” That at least appears to be the case with the relatively recent partnership between Germany’s world-domination seeking Volkswagen and the minicar experts from Japan, Suzuki. Like many a relationship gone sour, the problem appears to be communication. “Volkswagen is not talking...
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In 2010, Volkswagen took a twenty-percent stake in Suzuki, and virtually no progress has been made from the alliance since then. Neither side has been thrilled with the coalition and the two automakers have even stated cultural differences as being a factor in the failed relationship. Both automakers had different goals: VW wanted to expand...
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Each market has its favorites when it comes to cars. People in the Middle-East prefer powerful SUV’s like the Mercedes-Benz G-class, while in America the pick-up truck reigns supreme, especially the Ford F-150. In Japan, the most popular car is neither big, nor powerful, but it fills the needs of most of its motorists. Since...
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Suzuki’s rocky relationship with Volkswagen has not ended, the Japanese automaker stated today. Even though Suzuki has made public remarks against VW’s role in the two automakers’ joint-venture, there are no plans for the Japanese automaker to pull out. Recently, a newspaper in Germany reported that the tenuous relationship was set to end, but a...
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Suzuki has been very successful with sales up 17 percent year-to-date for 2011, and hopes to maintain the momentum into 2012. Suzuki has updated the Grand Vitara with the “Ultimate Adventure Edition” which arrives for 2012. The new edition will feature 18-inch alloy wheels, water-resistant seat fabric, a leather-wrapped steering wheel and integrated fog lamps....
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In 2009, Volkswagen, in its ever growing quest to become the largest automaker in the world, bought 20% of Suzuki for $2.5-billion. The partnership would have given VW insight into Suzuki’s small-car technology, a segment the Japanese auto-maker is very successful at in Japan. Suzuki on the other hand would have gained valuable knowledge on...
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Mercedes-Benz dealerships have been awarded the top spot for the third consecutive year in an independent study issued on yesterday using secret shoppers to determine how customers are treated. Both Jaguar and Lexus tied for second place with Toyota and Chrysler being the best among mass-market brands in the Pied Piper study. Mercedes-Benz has been...
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“Monster” Tajima’s record-setting Pikes Peak car was heavily sponsored by GoPro Cameras, which is why it’s no surprise that they’re letting us experience the glory of the sub-10-minute run for ourselves. Tajima’s Suzuki SX4 Hill Climb Special was outfitted with multiple cameras, capturing every angle of the epic run. GoPro’s dedicated team of boffins is...
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Standing Pikes Peak record holder Nobuhiro “Monster” Tajima is once again back on top of the world, being the first ever to break the 10 minute barrier at the treacherous Pikes Peak International Hill Climb. As in the past his weapon of choice was a Suzuki, with the SX4 Hill Climb Special laying down a...
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