Toyota announced today that the first product based on a new platform strategy will launch later this year.
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Toyota has focused much of its time and energy into hybrid powertrains, but now the Japanese automaker will pour its R&D money into its base engines in an effort to make them cheaper to produce and more efficient to run.
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The latest new products from Toyota, such as the 2014 Corolla, feature distinct new sheet metal but almost nothing new under the hood, an issue that the brand is working diligently to solve.
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Despite boisterous boasting by several German brands about modular architecture in future vehicles, Toyota remained relatively quiet on the subject.
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There’s likely more to Lexus’ plan to shift production of the ES sedan to Kentucky than saving money — a major new model is likely on the way from Japan.
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Toyota has officially announced its new framework called Toyota New Global Architecture (TNGA) which the Japanese automaker will use to develop multiple models simultaneously in order to boost the quantity of common parts used across its vehicles. The move is similar to what multiple automakers are striving for in developing less platforms but more models....
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