Shoppers are more likely to go into a dealership if the website is good.
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The J.D. Power 2016 Manufacturer Website Evaluation Study has been released and you may be surprised to see which automakers have the worst websites.
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So just how much are automakers laying down to pick up the rights to .Ford, for example? Truckloads, but it’s probably one of the best marketing investments since the TV ad.
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