Fiat’s return to America has been met with limited success. Sales of the 500 mini car failed to even come close to expectations, selling just a third of expected volume or around 20,000 units last year. In Canada, however, with the higher costs of vehicles (and gas), not to mention a more European mindset towards...
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Fiat boss Sergio Marchionne was featured yesterday on CBS’ 60 Minutes discussing his life as the head of both Fiat, Chrysler and how he brought the American brand back to health from the brink of collapse. In the interview, Marchionne addresses the state Chrysler was in when he came on board to resurrect the company, saying...
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Chrysler and Fiat CEO Sergio Marchionne will be the focus of attention on tonight’s 60 Minutes on CBS that airs at 7:00pm EDT. Reporter Steve Kroft will focus on Chrysler’s miraculous turnaround under the careful guidance of Marchionne. Both Chrysler headquarters in Auburn Hills, Michigan and Fiat headquarters in Turin, Italy will be featured on the...
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Funny little Italian cars are finally coming into vogue, or so it seems after Fiat reported its best month of U.S. sales to date in February. “I’m holding my breath, but to beat February would be a big, big win for us,” Fiat brand head Timothy Kuniskis told the Detroit Free Press. With 3,227 units sold last month,...
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The Fiat 500 Abarth Venom is the culmination of American and Italian minds working together. Mopar partnered up with Italian parts manufacturer Magneti Marelli to create the Venom variant of the Fiat 500 Abarth model. The demo vehicle was debuted out in Las Vegas and even had a surprise visit by supermodel Catrinel Menghia that...
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The Fiat brand has had a bumpy start in the U.S. market, but the Italian automaker hopes to change things around now that its dealer network has finally expanded. Last year, Fiat 500 sales only hit 19,769 cars, way below its target goal of 50,000. But now with the Abarth 500 on the horizon, the...
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Cocaine, beautiful women and tiger blood — these things can compel a man to insane acts, not the least of which is driving a Fiat 500 at speed through a house. That’s one image Italian automaker, Fiat, is hoping to portray (fun and youth not drugs and depravity), but the Charlie Sheen “House Arrest” commercial is...
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A few years ago, Italian auto giant Fiat was very close to partnering up with General Motors. However, that deal went sour at the last minute and a few years after that, Fiat bought a big chunk of Chrysler in its quest to have a large slice of the American market. More recently, the company...
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Earlier, we reported that Ford CEO Alan Mulally had been awarded $58.3 Million worth of company stock for meeting company performance targets. Fiat/Chrysler‘s Sergio Marchionne, on the other hand, has declined a salary and bonus for the work he’s done for Chrysler Group in 2011. Although Marchionne is compensated for his work at Fiat S.p.A,...
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Chrysler CEO Sergio Marchionne is open to the possibility of a partnership with another automaker to help Chrysler-Fiat’s ailing sales in Europe, with Suzuki and Mazda being cited by the CEO as viable options. Speaking about the possibility of new partners, Marchionne said, “We’re not looking, but we are open [to offers],” at a discussion with...
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Getting back to the 500L, it will go on sale in Europe this fall, powered by a choice of 1.4-liter regular and Twin Air four-cylinder engines, plus a 1.3-liter turbocharged MultiJet series II motor.
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The Fiat 500L was revealed ahead of its Geneva Motor Show debut last month, but now on the eve of its debut the Italian automaker has released its first video showcasing the vehicle bumper to bumper. The wagon variant of the Fiat 500 has the “L” in its name for “Large” and is the replacement...
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The marketing department has certainly switched gears over at Fiat. From the female-targeted J-Lo ads for the cutsie 500 to the sultry Fiat 500 Abarth spot featuring lingerie model Catrinel Menghia. Another step in that direction, the Fiat 500 Abarth is back in a new commercial titled “House Arrest” featuring legendary bad boy Charlie Sheen....
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Fiat–Chrysler CEO Sergio Marchionne isn’t one to sit idle. The head of both automakers recently said that he is actively searching for possible automotive alliances. Marchionne has always been a firm believer that automakers should collaborate in sharing development and production costs. “We’re on the move,” Marchionne said on the sidelines of an industry event in...
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Abarth is having a four-car party at this year’s Geneva Motor Show, with a trio of special edition models joining the already mentioned 695 Tributo Maserati. The three special edition Fiats from Abarth all made their debut back at the Bologna Motor Show in 2011, and the 695 Assetto Corse, 595 Competizione, and Punto Scorpione...
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Based on the C-Evo platform from the Alfa Romeo Giulietta hatchback, the American-twin 2013 Dodge Dart will only be available in a four-door body style. During an interview with Chrysler Canada president and Dodge brand CEO Reid Bigland, he noted that sedans make up 90 percent of the compact segment, and are 25 percent of...
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Following in the footsteps of the Abarth 695 Tributo Ferrari, this year’s Geneva Motor Show will see a 695 Tributo Maserati. The custom Fiat 500C is a special tribute edition for Maserti, with only 499 units to be produced by Abarth. Powering the 695 Tributo Maserati will be a 1.4L Turbo T-Jet engine with 180-hp...
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Mopar is making an appearance at the Chicago Auto Show featuring four cars they’ve decked out with loads of visual goodies including the Mopar Fiat 500 “Stinger,” pictured above. Photos hit the media last week, along with the equipment list for the Stinger, which plays up the black and yellow paint scheme you might expect...
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Sex sells, even if you don’t quite know what that pretty lady is saying. Luckily we’ve got the subbed version of the popular Fiat 500 Abarth advertisement, right here! This spot, which was proved to be one of the most successful ads seen during the superbowl, was first seen way back in November. That doesn’t...
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This Fiat 500 Abarth ad hit the spot with viewers, and showed the biggest increase in internet traffic during the course of the Super Bowl. Edmunds revealed that the commercial showed the greatest increase of traffic to the models page on their site. Using measurements at 7 different points during Sundays game, Edmunds found that the...
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Did you think that every automaker’s secrets were revealed at the North American International Auto Show in Detroit? Think again. At least ten new models will debut at this year’s Chicago Auto Show, which kicks-off this Wednesday, February 8th. Here’s a quick round up of what to expect: Acura The ILX Sports Sedan will debut,...
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Fiat has released pictures of its new 500 “wagon” ahead of the car’s big reveal at the Geneva Motor Show this March. Called the 500L, it’s a replacement product for the infamously ugly Multipla. The “L” stands for “Large” and helps expand the Fiat 500 range to four models. As for sizing, the 500L measures...
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Sergio Marchionne, the CEO of Chrysler Group LLC, has been in the media a lot lately thanks to his successful reinvention of Fiat and Chrysler as profitable companies. Announcing a $183 million net income for 2011 was a good way to start off the day for the surely elated Marchionne. Having brought the company back...
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Mopar introduced us to four new Chrysler tuned vehicles this morning, one of them being the Fiat 500 Stinger. The Stinger comes with a Giallo (yellow) paint job, playing on the bumblebee reference, with black racing stripe and checkered flag design on the roof. To contrast the bright yellow paint, Mopar has outfitted the Stinger...
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