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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.

Recall Notice: Toyota Recalls 3.8 Million Vehicles to Replace or Reshape Gas Pedals

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Recall Notice: Toyota Recalls 3.8 Million Vehicles to Replace or Reshape Gas Pedals
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Following a recall to replace floor mats, Toyota has now announced it will again recall 3.8 million vehicles in order to replace or reshape the gas pedal. The decision was made after it was determined the pedal’s shape, along with the shape of the floor mat, could cause the accelerator to stick. In addition, Toyota... Continue Reading...

Report: Toyota Shelves Plans for Entry-Level Prius I Model

Report: Toyota Shelves Plans for Entry-Level Prius I Model
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Remember back when Honda announced pricing for its Insight hybrid would start at under $20,000 and Toyota, in a bid to compete, said it would offer the Prius for just $21,000? Several months later, and the launch of the Prius II, III, IV and V and Toyota is now saying the Prius I isn’t likely... Continue Reading...

Report: Prius Could Supplant Camry as Toyota’s Top Seller Says Company Exec

Report: Prius Could Supplant Camry as Toyota’s Top Seller Says Company Exec
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The Prius could surpass the Camry as Toyota’s best selling model in the U.S. in the next ten years says the head of Toyota’s sales department. Toyota Motor Sales boss Jim Lentz made the comments, stating that he sees the Prius gaining ground, rather than the Camry (the top selling passenger car in the U.S.... Continue Reading...

Report: Toyota Absent from Insurance Institute’s ‘Top Safety Pick’ List

Report: Toyota Absent from Insurance Institute’s ‘Top Safety Pick’ List
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After smashing up a long list of perfectly good cars, the Insurance Institute for Highway Safety (IIHS) has released the results along with its list of “Top Safety Pick” vehicles and Toyota isn’t on it. In order to get a “Top Safety Pick” rating, a vehicle must score a “good” rating (the IIHS’s highest rating),... Continue Reading...

Report: Contrary to Reports, Toyota Still World’s Largest Automaker

Report: Contrary to Reports, Toyota Still World’s Largest Automaker
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Despite several reports to the contrary (including our own), Toyota is in fact still the world’s largest automaker. Just last week it was announced by several news agencies that Volkswagen had taken over the top spot, having come from as far back as fourth just over a year ago, to quickly pass Ford, General Motors... Continue Reading...

Report: Toyota Planning Larger Prius Variant

Report: Toyota Planning Larger Prius Variant
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Toyota is preparing to launch a variant of the Prius and while the new hybrid would be a larger model, the exact type of vehicle is not known. According to a report in Japan’s Yomiuri newspaper, the new Prius variant would either be a crossover or a wagon. Back in 2007, Toyota did display a... Continue Reading...

Report: Toyota to Race 2010 4Runner in Baja 1000

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Report: Toyota to Race 2010 4Runner in Baja 1000
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Toyota has announced that the all-new fifth-generation 2010 4Runner will compete in the grueling off-road Baja 1000 race. The truck will compete in the “Stock mini” class, meaning that it will receive minor modifications in order to compete. Toyota isn’t fooling around either and has hired Ivan “Ironman” Stewart, a 22-time Baa winner and member... Continue Reading...

LA Preview: 2011 Toyota Sienna Set to Debut

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LA Preview: 2011 Toyota Sienna Set to Debut
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***UPDATE*** 2011 Toyota Sienna Info and Pictures Available Here ***UPDATE*** Has the crossover killed the minivan? Toyota doesn’t think so.. not yet, at least. Japan’s largest automaker has announced that it will debut the all-new 2011 Sienna minivan at the Los Angeles Auto Show in early December. There are no details about the future of... Continue Reading...

SEMA 2009: Toyota’s Hard Kandy Yaris is Aimed at Female Buyers… Duh!

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SEMA 2009: Toyota’s Hard Kandy Yaris is Aimed at Female Buyers… Duh!
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Toyota actually bothers to spell out in its press release on the Hard Kandy Yaris, that it is aimed at attracting the attention of female buyers. We kind of thought the pink and white interior and exterior was a bit of a give away, but…. whatever…. The custom Yaris also gets a custom body kit,... Continue Reading...

SEMA 2009: Toyota Tacoma All-Terrain Gamer Might Be the Most Ridiculous Thing at SEMA

SEMA 2009: Toyota Tacoma All-Terrain Gamer Might Be the Most Ridiculous Thing at SEMA
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Hideous? Absurd? Why of course it is! This is the SEMA Show after all. Known throughout the world for some of the most extreme show cars that are destined to be thoroughly mocked before being retired to collect dust in a backlot warehouse, the Toyota Tacoma All-Terrain Gamer is just such a vehicle. Starting life... Continue Reading...

SEMA 2009: Midnight Rider Tundra Tailgater a Tribute to Brooks and Dunn

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SEMA 2009: Midnight Rider Tundra Tailgater a Tribute to Brooks and Dunn
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Built as a tribute to country music duo Brooks and Dunn, Toyota unveiled the Midnight Rider Tundra Tailgater at the 2009 SEMA Show. Out back, the truck’s bed folds out to reveal a complete tailgating station with countertops, a BBQ, an ice chest and even a draft beer tap. Oh, and let’s not forget an... Continue Reading...

SEMA 2009: Toyota Tundra Hot Rod Gets Rock and Roll Treatment

SEMA 2009: Toyota Tundra Hot Rod Gets Rock and Roll Treatment
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Toyota and the Hot Rod movement aren’t two things you’d normally associate with each other, which is why a Hot Rod Toyota Tundra is the perfect concept vehicle for the SEMA Show. Built by Phoenix-based motorcycle shop Sucker Punch Sally’s, the Tundra gets a long list of design cues from the hot rods of the... Continue Reading...

SEMA 2009: Five Axis Priuses Make Going Green Stylish… and Blue

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SEMA 2009: Five Axis Priuses Make Going Green Stylish… and Blue
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Thanks to tuner Five Axis, the Toyota Prius has never looked this cool. Now in its third generation, the 2010 Prius has gotten considerably better looking over the years, but the two modified versions on display this week at the 2009 SEMA Show take green motoring to a stylish new level. Five Axis has built... Continue Reading...

Official: Toyota to quit Formula 1

Official: Toyota to quit Formula 1
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Toyota, the world’s largest automaker, is pulling out of Formula One racing to focus on its core business. The decision comes a day before the Japanese manufacturer is expected to announce its worst ever financial results. “Based on the current economic environment, we realize we have no choice but to withdraw from Formula One,” said... Continue Reading...

SEMA 2009: Toyota to Display Two Modified Priuses by Five Axis

SEMA 2009: Toyota to Display Two Modified Priuses by Five Axis
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For the SEMA Show, Toyota often calls on the Five Axis tuner shop to create wild and wacky Scions or Lexuses, but for the first time the custom fabricators have been called upon to modify a Prius. Actually, Five Axis has built two versions of the 2010 Prius, the first called the Prius Aerius (Latin... Continue Reading...

SEMA 2009: Toyota Tundra Hot Rod Revealed Ahead of SEMA Debut

SEMA 2009: Toyota Tundra Hot Rod Revealed Ahead of SEMA Debut
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Ahead of its official debut later today at the 2009 SEMA Show, Toyota has revealed a single photo of its Hot Rod Tundra. Build by Phoenix-based motorcycle shop Sucker Punch Sally’s, the Tundra gets a long list of design cues from the hot rods of the 1950s and ’60s. The Regular Cab 4×2 gets some... Continue Reading...

Report: Toyota FT-86 Could be Next Celica or Scion tC

Report: Toyota FT-86 Could be Next Celica or Scion tC
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The rumors about the Toyota FT-86 Concept’s production name are as numerous as the theories, with reports pointing in all sorts of different directions. According to the folks at the U.K.’s AutoCar, the car is likely to be called the Celica. The name is apparently being considered because it has a long history and resonates... Continue Reading...

Report: Toyota Enters Korean Market to do Battle With Hyundai on its Turf

Report: Toyota Enters Korean Market to do Battle With Hyundai on its Turf
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With Hyundai gaining ground on the international stage, Toyota has decided to take the fight to the Korean automaker on its home market. Earlier this week Toyota introduced four models in South Korea: the Camry, Camry Hybrid, Prius and RAV4. The more mainstream cars join the lineup of Lexus vehicles, which Toyota Motor Corp has... Continue Reading...

Tokyo 2009: Toyota FT-86 Concept Officially Debuts

Tokyo 2009: Toyota FT-86 Concept Officially Debuts
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Toyota has officially unveiled the FT-86, a concept car that is set to inspire an upcoming compact sports car. The name FT-86 brings together Toyota’s past and future, with the “FT” coming from the FT-HS hybrid concept from a few years back, while the “86″ is donated from the AE-86, a small rear-drive, two-door Corolla-based... Continue Reading...

SEMA Preview: Hot Rod Brooks and Dunn Toyota Tundra Headed to Aftermarket Expo

SEMA Preview: Hot Rod Brooks and Dunn Toyota Tundra Headed to Aftermarket Expo
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Thanks to the folks at PickupTrucks.com we have our first glimpse at what the Brooks and Dunn Toyota Tundra SEMA Show truck will look like. Interestingly, the theme of the pickup isn’t so much country music, as it is the Hot Rod car craze. Built to look like a 1950s-style hot rod, the truck will... Continue Reading...

Tokyo Preview: Toyota Sai Hybrid Debuts in Japan

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Tokyo Preview: Toyota Sai Hybrid Debuts in Japan
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If the all-new Toyota Sai Hybrid looks familiar – it should. The new Toyota hybrid model is based very closely on the new Lexus HS platform. Sold as a premium Lexus luxury car in North America, the same car will be down-graded somewhat for sale in its home market. Even the design is almost identical... Continue Reading...

Tokyo Preview: New Rear-Drive Toyota Mark X Debuts

Tokyo Preview: New Rear-Drive Toyota Mark X Debuts
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You probably haven’t heard of the Toyota Mark X and that’s not surprising considering it isn’t sold in North America. Its also a shame, however, as the largish car is based on the same platform as the Lexus GS, meaning it is rear-wheel drive – with an all-wheel drive option available. It has a lot... Continue Reading...

Video: Toyobaru Runs the Nürburgring

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[vs-jwplayer movieid=”3SYJjE7Xrf4″ width=”560″ height=”340″ autoplay=”0″] Some video of the Toyobaru spots car lapping the Nürburgring in Germany has found its way on to YouTube. Considering the heavy use of camo used to cover the car up, there’s reason to believe this is the Subaru version of the small sports car, rather than the Toyota model.... Continue Reading...

Report: New Toyota FT-86 Photos Give Detailed Look at Upcoming Sports Car

Report: New Toyota FT-86 Photos Give Detailed Look at Upcoming Sports Car
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The official reveal of Toyota’s FT-86 Concept is just a few days away but that doesn’t mean you can’t get a better look at the company’s latest sports car right now. The folks at FT86Club have dug up a large selection of studio shots that show the concept in much greater detail. For starters, the... Continue Reading...
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