The money spent on that Super Bowl ad was well worth it. Now, Chrysler is running with the success of the ad that featured Eminem, and their Imported from Detroit merchandise line is sporting a new logo. The line of products is adorned with the new logo that the company says “represents the hardworking spirit...
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The Tweet heard round the world has claimed more than just one job. Chrysler has just announced in a followup to the firing of the social media representative who used the F-Bomb in an official Chrysler tweet, that it will not renew its contract with the individual’s employer New Media Strategies. Yesterday morning an unnamed...
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Now Chrysler, thanks to its alliance with Fiat is at it again, this time looking at bringing the IVECO daily to North American shores.
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Chrysler’s official Twitter handle, @ChryslerAutos, issued a swear-laden message regarding the state and sanity of the Motor City’s motorists. The tweet was deleted, but not before it was picked up by thousands. The tweet read, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f—ing...
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The 2010-2011 Jeep Wrangler has been recalled over improperly torqued front and rear axle fasteners, which could degrade steering abilities and cause an accident. NHTSA says the 19 improperly adjusted fasteners could result in “noise, or ultimately, degradation in steering and handling characteristics.” Anytime there are loose bolts in the drivetrain is a problem, so...
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Switchable transmission gear shifting, low drag rear bearings and brake calipers, along with a standard rear spoiler are designed to save fuel, especially important among many small business owners who rely on such vehicles.
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Some of that Fiat influence is sneaking into Jeep, and more of it than expected. The brand is planning to launch a supermini SUV to compete against the MINI Cooper and Audi A1 (and, by extension, the Fiat 500) that will be even smaller than the Wrangler, while aping its macho styling cues. “There’s definitely...
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Chrysler announced a recall of 248,000 Dodge Journey, Grand Caravan, and Chrysler Town & Country models for a chance that the key could slip out while driving, shutting down the engine without warning. At least two rear-end collisions have occurred from this fault, says Chrysler and the National Highway Traffic Safety Administration. From driver contact...
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Although Chrysler initially planned for an ambitious 165 dealer roll-out for their Fiat brand, so far only 12 dealers nationwide are operational, 8 more expected by the end of the week. Fiat said in September, 2010 that it wanted to see their dealerships open by the end of February, but only 30 to 40 franchises...
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The last time the Jeep Grand Cherokee was sold in Japan, only 88 units found homes among Japanese buyers. After a hiatus for 2010, Chrysler is re-introducing the SUV on March 12, and is ambitiously targeting sales of between 500 and 1,000 units. Chrysler sold a high of 15,000 vehicles in 1996, but sold only...
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When Chrysler went through its unpleasant bout of restructuring in June of 2009, it shut down 789 dealerships in an effort to reduce its dealer network by 25%. Now, 64 of those dealers are filing suit against the United States Treasury Department, claiming that the government terminated those dealerships and violated the U.S. Constitution. More...
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A Chrysler worker, claiming to have been fired after ending a relationship with the son of a United Auto Workers official, is now suing the UAW for sexual harassment, gender discrimination and retaliation. The lawsuit was filed in U.S. District Court in Detroit. Janet Burney began dating Pat Byers, son of John Byers, who was...
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After a wildly enthusiastic reception to the Ram Runner, the dune-bashing variant of the Ram pickup, Chrysler engineers have decided to go back to the drawing board and make the upgrade kit street legal, giving Ram loyalists a weapon against the Ford F-150 Raptor. While any stock Ram 1500 can be used as a basis,...
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There are few places in the world where you can get a 5.7-liter V8 for the price of a well-equipped Civic Hybrid. But Chrysler has appealed to cheap truck fans with the Ram Adventurer, a base-model Ram 1500 with the 5.7-liter HEMI V8 for the low, low price of $23,830. Get ’em before they’re gone,...
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When Volkswagen announced a few years ago, that they would give Chrysler the contract to build a minivan based on the Town and Country,it took auto fans by surprise. Afterall, in Europe, VW has its own minivan, a vehicle that was previously sold here in one form or another as the Eurovan. The Routan was...
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Now that Eminem has made both Detroit and driving a Chrysler cool again, the automaker is capitalizing on the new found popularity that its Super Bowl ad has delivered. You can now own your very own “Imported From Detroit” T-shirt, courtesy of Chrysler. Even if you’re not really from the Motor City, you can still...
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While speaking to Motor Trend, Fiat USA head Laura Soave told the magazine that in addition to new variants of the Fiat 500, there will be a new subcompact car arriving sometime around 2013, with a focus on the needs of the United States market. Soave did not specify what body styles would be offered,...
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Having just introduced an all new Dodge Charger, Challenger and Chrysler 300 for 2011, all three models are set to get an important update for 2012 under the hood. The engine will remain unchanged, but models equipped with Chrysler Corp’s new 3.6L Pentastar V6 will get a significant jump in fuel economy and notably improved...
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As a part of Fiat’s control of Chrysler, the company will breath new life into its Lancia division by re-launching it using rebadged versions of Chrysler products – including the new 2011 300. Powering many of the vehicles will be Chrysler’s new 3.6-liter Pentastar V6 engine, as well as several diesel choices. Lancia has not...
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Chrysler’s new Ram brand is looking to get on top in the truck segment, announcing today at the Chicago Auto Show a new high-output Cummins diesel engine that will deliver best-in-class torque. The new 6.7-liter diesel engine will also deliver several other class-topping statistics, which Ram will exploit under a new ‘strength in numbers’ marketing...
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The Dodge Journey R/T is the kind of vehicle we really can’t see a point for, but it’s here to stay and could end up in the hands of an eccentric few customers. Under the hood is a 283 horsepower 3.6L Pentastar V6 with a 6-speed automatic transmission, that will at least give the R/T...
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Will the R/T sell? It’s difficult to say at this point, but there’s no question that despite Chrysler being the volume leader in the minivan market, the segment as a whole has been struggling for years.
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The Chrysler Group of brands is set to unveil several new models at the Chicago Auto Show later this week, with rumors pointing towards a new commercial vehicle for the Ram truck brand. According to Automotive News, the vehicle will be, “a truck aimed at carpenters, plumbers and other tradesmen.” Ram (formerly Dodge trucks) already...
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Mere months after workers at Chrysler’s Jefferson North factory were caught drinking and smoking marijuana on their lunch breaks, three employees were arrested by law enforcement agencies after Chrysler tipped off police regarding workers who continued to abuse substances while on the job. The workers were arrested on January 24th, but have yet to be...
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