Essentially, the ad incorporates a Kia Optima tearing around a race track, while scantily clad supermodel Adriana Lima and mixed-martial arts fighter Chris Liddell do what they do best, as Mötley Crüe rock on stage, performing Kickstart My Heart.
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img class=”alignnone size-full wp-image-99673″ title=”chevy_superbowl_commercial” src=”http://www.autoguide.com/auto-news/wp-content/uploads//2011/12/chevy_superbowl_commercial.jpg” alt=”” width=”640″ height=”360″ /> Chevy is turning to independent film makers in 32 different countries for one of their five Super Bowl XLVI commercials. Chevrolet is hoping to go global – 60-percent of their vehicles are sold outside the United States – by asking fans to also vote for...
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Audi is a company that prides itself on cozying up to celebrities and it looks like the latest name they’ll be working with is rapper Eminem…. by court order. Don’t jump to conclusions though, it’s not Eminem who’s being forced to do anything, but rather the flashy German automaker. In early June, 8 Mile Style,...
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A Federal Judge made a final ruling allowing the Pure Detroit clothing line owned by Moda Group LLC to continue printing and selling “Imported from Detroit” products. U.S District Judge Arthur Tarnow decided that the slogan was geographical, descriptive and arguably misleading and thus was not a valid trademark for protection. He ruled in favor...
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Mercedes has released the full version of the commercial it will air during the Super Bowl – the German automaker’s first. Introducing the brand’s new lineup for 2011, it includes an impressive look back at 125 years of impressive vehicles and even a cameo by none other than Sean ‘P. Diddy’ Combs. See the video...
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With two new major debuts in 2011, Volkswagen is hoping to raise their profile in the United States with a coupe Super Bowl commercials that show off their new Passat and give a hint at what the 2012 Beetle will look like when it bows at the end of the year. The Passat spot evokes...
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This year’s Super Bowl is heavy on automotive ads, with Hyundai, Audi, Volkswagen and Chevrolet all spending megabucks to get a coveted ad slot at television’s biggest event of the year. Hyundai’s spots largely focus on their new superstar, the 2011 Elantra, with Hyundai calling for an end to hypnotizingly dull compacts. A fourth spot...
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Audi wants Super Bowl fans to re-define luxury. To kick off Super Bowl week, they’ve taken their quest online using various social media outlets for fans to join the movement. As of today, you can visit Facebook at audi.us/EstateSale and Twitter at http://audi.us/ProgressIs and RSVP to these social media contests that attempt to give old...
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We have to hand it to Chevrolet; rather than an overblown blockbuster ad proclaiming their supremacy, they’ve opted for a somewhat ironic, tongue-in-cheek spot lampooning small-market car dealers. Of course, Chevrolet had to milk their association with Transformers, and the real Amurrican sport of doing burnouts in crowded areas just to make things complete. But...
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With the news today by rival Audi that it will once again advertise during the superbowl, BMW has announced it will return to the sporting advertising event, buying a spot for the first time in a decade. BMW’s reason for returning to the high-profile event is reportedly due to an eagerness to promote a long...
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After a two-year hiatus marked by a global recession and the bankruptcy of America’s largest automaker, General Motors will return to the Super Bowl for 2011. GM had planned to be a part of the massive sporting event advertising spectacle but pulled out of the event earlier this year. The move not only hurt the...
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[vs-jwplayer movieid=”mVYxU1OHumM” width=”425″ height=”344″ autoplay=”0″] Ahead of their official airing during Super Bowl XLIV, Hyundai has released two of its commercials. The first is called “10 Years/Favre” and is set 10 years in the future where a 50-year-old Favre (even more gray-haired than now) accepts the MVP award and contemplates retiring… again. With the words,...
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