Despite little news on the Lagonda front as of late, Aston Martin is reportedly continuing to prepare for the launch of its new sub-brand.
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Aston Martin is preparing to launch ‘two or three’ new- generation Lagonda models, CEO Ulrich Bez confirmed. The new Lagondas will include a sporty crossover, an Audi Allroad-type crossover and a high-end luxury sedan resembling the boxy 1976 Aston Martin Lagonda. The Lagonda crossover will have two different designs derived from the new Mercedes M-class...
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Rumors of a partnership between Aston Martin and Mercedes-Benz surfaced quite some time ago, but according to a new report a deal between has been stuck between the two luxury marques – one that will benefit plans both firms have for their boutique luxury brands. The terms of the tie-up will see Aston Martin get...
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The negative reaction to Aston Martin‘s Lagonda concept car at the Geneva Auto Show two years ago might have seemed like the end of a plan to revive the marque, but the British luxury automaker is ready to prove doubters wrong, with CEO Ulrich Bez now confirming the new sub-brand has been given the green...
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Despite rumors indicating that Aston Martin had axed plans to build its Lagonda SUV concept and instead go with a Rapide-based sedan, the British automaker appears ready to move ahead with its original product rollout. At a lecture yesterday in Rotterdam in the Netherlands, Aston CEO Ulrich Bez confirmed that the Lagonda will be a...
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After Aston Martin‘s botched attempt at resurrecting the Langonda brand with its Crossover concept at last year’s Geneva Auto Show, the British automaker will now head in a new direction, basing an upcoming model on the current Rapide platform. By all accounts the Rapide has been been well-received, although a repeated complaint is the lack...
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With the release of a new selection of photos of its much-maligned Lagonda Concept, Aston Martin seems to be re-testing the waters to see if there is interest in a luxury SUV, marketed under the slightly more affordable Lagonda brand. The vehicle was first shown at the Geneva Auto Show last March and was not...
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Today Aston Martin revived the Lagonda brand by unveiling a Lagonda concept car at the Geneva Auto Show. The only thing is, it’s more of a crossover. Actually, it’s more of a truck. You see, crossovers are generally SUVs built on car platforms; the Lagonda Concept is based on the Mercedes-Benz GL truck platform. “An...
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