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Mitsubishi is a small automaker that builds niche cars. Usually focusing on youthfulness, Mitsubishi controls a small devoted following.

Mitsubishi Expects to Quadruple Sales With Product Shakeup Says Company President

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Mitsubishi Expects to Quadruple Sales With Product Shakeup Says Company President
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Rumors of Mitsubishi‘s withdrawal from the U.S. market arose in the midst of the recession and despite new product unveilings the reports have continued to surface. In a recent interview with Automotive News, Mitsubishi Motors Corp. President Osamu Masuko fought back stating that, “We have never thought about withdrawing from the U.S. market, and we... Continue Reading...

Mitsubishi Lancer Evolution Coupe Spotted on eBay

Mitsubishi Lancer Evolution Coupe Spotted on eBay
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Having built project cars ourselves, there are times when you just want to give up. And apparently despair got the better of the owner of this partially-finished Mitsubishi Lancer Evolution GSR Coupe. Sporting a widebody conversion, the coupe modification and a slew of performance upgrades, not to mention some iForged wheels, it actually looks as... Continue Reading...

Bolt-On HKS Ball Bearing 7460R Turbo Kit For Mitsubishi EVO IV-IX Delivers 430-WHP

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Bolt-On HKS Ball Bearing 7460R Turbo Kit For Mitsubishi EVO IV-IX Delivers 430-WHP
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We haven’t heard a whole lot of noise out of HKS recently, but it looks like they’ve returned to one of their favorite chassis of all time, the Mitsubishi Lancer Evolution. The 7460R Ball Bearing Turbo Kit is a true bolt-on to the factory setup, which is very impressive considering it’s a ball bearing turbo.... Continue Reading...

Donked Out Mitsubishi Eclipse On 28s is a World’s First – For a Reason [video]

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While we have no problems commending the efforts of those who think outside the box, we have to admit we threw up a tad when we spotted this Mitsubishi Eclipse. And as much as we want to criticize this build, we have to give the owner some kudos for really overhauling the car in order... Continue Reading...

Mitsubishi Puts Delica Minivan Plans On Hold

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Mitsubishi Puts Delica Minivan Plans On Hold
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Mitsubishi‘s lineup in the rest of the world is a pretty far cry from the Outlanders, Eclipses and Galants we’re used to in North America. In foreign markets, cars like the i, Colt and Delica can be had instead of the pulse-slowing fare sold here. Mitsubishi apparently planned on bringing their Delica minivan to our... Continue Reading...

Honda CR-Z Moving Well At Dealers, Defying Expectations

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Honda CR-Z Moving Well At Dealers, Defying Expectations
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A large majority of the automotive community decried the Honda CR-Z as neither fish nor fowl, a sporty hybrid that didn’t do anything well. Some even predicted this car to be Honda’s downfall, after having finally lost their way, two decades after producing the sporty and efficient Honda CRX. In any case, it turns out... Continue Reading...

UK Cops Crash Seized Mitsubishi Evo

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UK Cops Crash Seized Mitsubishi Evo
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Hale, UK Police seized this yellow Mitsubishi Lancer Evolution VIII after its driver was stopped for “driving erratically” and arrested for DUI. Normal police procedure, in the UK requires the officers wait for a transporter to tow a seized car to impound, but not this time. The two officers decided to drive the car themselves,... Continue Reading...

Report: Mitsubishi Eclipse, Galant, May Die In 2013

Report: Mitsubishi Eclipse, Galant, May Die In 2013
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Mitsubishi‘s mid-size offerings, already long in the tooth and outdated, may have to soldier on to 2013, after which point they will be unceremoniously executed as Mitsubishi shifts its focus from heavy, lumbering mid-size cars to small vehicles and electric powertrains. Mitsubishi is currently lacking in capital, and is investing all of its cash in... Continue Reading...

Does it Cost More to Operate an Electric Vehicle Than Gas-Powered?

Does it Cost More to Operate an Electric Vehicle Than Gas-Powered?
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When you bought that new electric car of yours, we bet you thought you’d be saving all kinds of mad money. We hate to break it to you, but it turns out it is probably going to cost you more than an gas car in the long run. Many people buy electric cars because of... Continue Reading...

Samuel Hubinette, Andrew Comrie-Picard Driving NOS Energy Drink EVOs At X-Games 16

Samuel Hubinette, Andrew Comrie-Picard Driving NOS Energy Drink EVOs At X-Games 16
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This weekend’s X-Games 16 is starting to become a star-studded event full of Formula Drift’s best drivers. We already know Tanner Foust and his experience with the X-Games, and now Samuel Hubinette and Andrew Comrie-Picard (Formula Drift driver and teammate) will both be driving NOS Energy Drink Mitsubishi EVOs on BFGoodrich tires. The NOS Energy... Continue Reading...

Mitsubishi EVO SE Hits the Track [Video]

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Mitsubishi has just released some exciting video of its new EVO X SE (Special Edition) model, that combines many of the great MR trim equipment with the more affordable price of the GSR model. The SE model, like all EVOs, is powered by a 2.0-liter turbocharged 4-cylinder and comes equipped with the MR’s advanced Twin-Clutch... Continue Reading...

BFGoodrich Tires Launches “Bolt On” Ad Campaign Inspired by the Animal Kingdom [video]

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BFGoodrich Tires, a company well known for its innovative and action-packed TV commercials, has drawn inspiration from the animal kingdom for its latest “Bolt On” ad campaign.  As you’ll see in the video (after the jump), in the first installment it’s the grip of a tree frog that’s used to illustrate BFG’s point about bolting... Continue Reading...

Mitsubishi Hoping To Introduce iMiEV At Below $30,000 For U.S. Launch

Mitsubishi Hoping To Introduce iMiEV At Below $30,000 For U.S. Launch
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Mitsubishi is looking to get into the electric car game with their ultra-compact iMiEV. Unfortunately, the iMiEV is down on power, interior space and range – between 50 and 60 miles – three qualities which likely won’t sit well with most Americans. To make the iMiEV more attractive, Mitsubishi is hoping to sell the car... Continue Reading...

Mitsubishi Lancer Evolution SE to Offer MR’s Dual-Clutch Fun at More GSR-Like Price

Mitsubishi Lancer Evolution SE to Offer MR’s Dual-Clutch Fun at More GSR-Like Price
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Lately it seems like the only news coming out of Mitsubishi is related to tiny electric cars, so we’re extra excited to report the addition of a new model in the Japanese automaker’s lineup that will have car guys rejoicing. The Mitsubishi Lancer Evolution SE will debut later this year as somewhat of a cross-breed... Continue Reading...

Password JDM Goes Carbon Crazy on EVO X, We Drool At The Eye Candy

Password JDM Goes Carbon Crazy on EVO X, We Drool At The Eye Candy
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Password JDM first established themselves as one of the premiere importers of rare and fine JDM goods. This author remembers when he had to trek over there to pick up a JDM Integra front end for one of our own project cars (back in the Modified Mag days). Their shop was filled with front clips,... Continue Reading...

Mitsubishi Planning Diesel Hybrid for EVO XI

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Mitsubishi Planning Diesel Hybrid for EVO XI
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File this under hard to believe. According to a recent report Mitsubishi has scrapped plans to build a hybrid EVO in favor of a diesel hybrid EVO. AutoCar is reporting that a gasoline hybrid project based on the PX-MiEV concept was recently junked in favor of this new direction for the EVO XI. Using a... Continue Reading...

Cyber Evo Reigns Supreme at World Time Attack Challenge [video]

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After an action-packed weekend at Eastern Creek International Raceway near Sydney, Australia, Tarzan Yamada and the HRS Garage/Cyber Evo team persevered through an engine failure to claim the title of World Time Attack Challenge champion with their legendary Mitsubishi Evolution 8. As one of the pre-event favorites, it may come as no surprise that Tarzan... Continue Reading...

World Time Attack Challenge Attracts the Best from Japan and the USA [video]

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The World Time Attack Challenge, held at Australia’s Eastern Creek International Raceway near Sydney, has attracted a deep field of local and international competitors including top American teams Sierra Sierra Enterprises and their Mitsubishi Evo 8 and Factor X Motorsports Development and their awesome Acura NSX. It may be an easier commute for the Japanese... Continue Reading...

How To Distract A Rally Driver, Braveheart Style

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Rally driving requires serious concentration on both the part of the driver and co-driver. If the co-driver reads stage notes wrong, or a driver doesn’t react quickly, a crash and possible rollover is almost a given. Many seasoned rally drivers have trained themselves to ignore the spectators along the sides of the stage, but one... Continue Reading...

California Journalist Discovers Electric Car Inconvenience in Mitsubishi iMiEV

California Journalist Discovers Electric Car Inconvenience in Mitsubishi iMiEV
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Mitsubishi is testing a fleet of iMiEV electric cars in California and one of the chosen drivers is Southern California Public Radio KPCC’s Shirley Jahad – who’s diary entries do not paint a glowing portrait of the tiny EV. Jahad’s latest entry in her “EV Diaries,” series includes a day spent behind the wheel on... Continue Reading...

Mitsubishi To Give Peugeot, Citroen A Version Of ASX/Outlander Sport Crossover

Mitsubishi To Give Peugeot, Citroen A Version Of ASX/Outlander Sport Crossover
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A little over a month after the new Outlander Sport SUV (known as the ASX or RVR in the rest of the world) took a bow at the New York Auto Show, Mitsubishi has announced that it will be giving a variation of the sharp-looking crossover to Peugeot and Citroen, two companies which have had... Continue Reading...

AMS Drag EVO Sets Four-Cylinder Standing Mile Record, Catches Fire

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Over four years ago, AMS shocked the world taking a Mitsubishi EVO VIII and setting all sorts of new records with it. Back then it eclipsed the mid-to-low 9-second mark on the drag strip and a couple of years later they bested all the marks with a new world record at 8.42 @ 168.7 mph.... Continue Reading...

New York 2010: Mitsubishi Outlander Sport Debuts With High Expectations

New York 2010: Mitsubishi Outlander Sport Debuts With High Expectations
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Already shown in different markets with different names, Mitsubishi has now revealed what it will call the Outlander Sport for the North American market. A compact crossover, slotting in under the current Outlander model, the new Outlander Sport is a different vehicle (and not just another trim level), with its own unique style. Interestingly, however,... Continue Reading...
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