GM has announced “Chevy Happy Grad” as the winner of their Route 66 Super Bowl Ad contest, created by 26-year old Zach Borst of Long Island. The winning ad will be aired during Super Bowl XLVI and had already received over 32-million views between December 22 and January 14. The best part about this ad...
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GM continued flexing their marketing prowess with a new promotion for the Chevy Sonic, creating the world’s largest claw game on Hollywood Boulevard out in Los Angeles. The five-story 3D projection of a claw game was created on the side of The Roosevelt Hotel in Los Angeles, California and even won itself a spot in...
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After a half a decade of build-up, sales of the Chevrolet Volt are not going as planned. With a targeted goal of moving 10,000 units in its first full year on sale GM moved 7,671, leading to speculation that the American auto giant won’t be able to meet its lofty forecast for 60,000 sales in...
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Sure, it was pretty comical to watch Adolf Hitler get upset over the announcement of Shelby’s GT500 trumping Chevy‘s Camaro ZL1 on paper, but now things have gotten pretty serious with Camaro Chief Engineer Al Oppenheiser predicting that the ZL1 will be quicker to 60-mph than the GT500 and even calls out the GT500’s Nurburgring...
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After an extensive two-month investigation into the Chevrolet Volt’s fire related incidents, the U.S. safety regulators of the National Transportation Safety Administration have announced that the case is closed. The conclusion: the Volt’s plug-in hybrid battery pack does not pose a significant fire risk following a crash. According to NHTSA’s statement, the organization “does not...
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Chances to win a prize, begin the moment a viewer downloads the app to their smart phone or tablet. Upon doing so, each player receives a unique license plate number. If their particular plate appears on a Chevy commercial during the game, or online, they win a new vehicle.
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Chevrolet has a lot to celebrate after an impressive 2011, having moved 4.76-million vehicles around the world, setting a global sales record. The US was Chevy’s largest market for 2011 with 1,775,812 vehicles sold, a rise of 13-percent from their 2010 figures. In China, Chevy was able to sell 595,068 vehicles which marks a 9.5-percent...
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Earlier this month a new reports noted that Chevrolet Volt sales were more successful in its first year than the sales numbers of the Toyota Prius hybrid on its first year back in 2000. What little optimism Chevrolet might have had on the Volt’s sales performance were quickly silenced when data revealed that Toyota dealt...
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The automotive enlightened ones know that when you really need to turn heads, going for a Ferrari, Lamborghini or Maserati might work but it’s nothing compared to pulling up in something nobody has ever seen before. For your consideration, the Falcon F7. It’s the second supercar to come from the company that built their name making special...
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Shoving small block engines into short bed, half-ton trucks is nothing new. But a supercharged LS9 from a Corvette ZR1 into a Chevrolet Silverado pickup? Now that’s something worth checking out. Aside from the side exit exhaust on the truck – which is a pretty common modification on Silverados – absolutely nothing else has been...
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When the Chevy Corvette celebrated its 50th birthday back in 2003, many enthusiasts were hoping for a special edition model to be released. Chevrolet for the most part failed to deliver, only offering a version with custom paint and an emblem package. The aftermarket decided to take things into their own hands, coming up with...
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The National Highway Traffic Safety Administration (NHTSA) is considering at length the changes that could be made to its 5-star crash-assessment testing. Rather than concentrate only on crash-worthiness, the NHTSA is looking into new technologies that put an emphasis on accident-avoidance. NHTSA Administrator David Strickland says, “Crash-worthiness has been the guiding star for NHTSA. But...
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Ohio Governor John Kasich and Missouri Governor Jay Nixon made a visit to Detroit this week during the North American International Auto Show in an effort to bring U.S. automotive manufacturing to their respective states. John Kasich said, “Contrary to popular opinion, the auto industry is getting stronger.” Ohio currently possesses the second-largest automotive industry...
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Scheduled to hit dealer lots next year as a 2014 model year is GM’s newly redesigned Chevrolet Silverado and GMC Sierra pickups, but it appears that those two trucks will just be the tip of the iceberg. Now it’s a possibility that GM may be considering extensively redesigning all of their upcoming pickups. It’s believed...
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Fuel mileage, horsepower and overall performance are key ingredients in the recipe for any successful car these days. Maybe that’s why GM made the announcement to reporters at the North American International Auto Show that they plan to scrap the unimpressive naturally aspirated 2.4-liter four cylinder found in the Chevrolet Equinox, GMC Terrain and Buick‘s Verano...
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For the last number of years, automakers have been pushing gas-electric products at auto shows across the world. However, according to researcher LMC Automotive, hybrid sales in the United States have slowed last year to 2.2 percent compared to 2.4 percent in 2010. Mike Jackson, chief executive of auto retail chain AutoNation Inc., said that...
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For some of the more minor auto shows, a Top 10 list of the most important cars often covers most of the new debuts, but not so at the North American International Auto Show. Held each January in Detroit it’s the obvious launch site for major products by the Big Three domestic automakers and over...
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Recently, Chevrolet Volt fire hazards resulting from compromised battery cells have been under particular scrutiny by the NHTSA. Addressing the issue, GM has been informing Volt owners to bring their vehicles back to dealerships where steel plates will be fitted to increase protection surrounding the Volt’s lithium-ion batteries. At an interview yesterday during the 2012 Detroit Auto...
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Along with the new Sonic RS hot hatch, Chevy unveiled two surprising new concept cars at the Detroit Auto Show. Complete with awkward concept car names the two vehicles certainly don’t look awkward – or at least the Tru 140S doesn’t. As for the Code 130R, it brings some American muscle car styling to the...
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Chevrolet rolled out two new concepts today at the 2012 Detroit Auto Show, and the Code 130R is definitely the more ‘out there’ design of the two. With a wide and long stance, the Code 130R looks like a very strong and powerful four seat coupe. Unlike the TRU 140S, Chevy’s other concept revealed today...
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With a slick low roofline and wild exterior styling, the all new Chevy TRU 140S concept was called an “affordable exotic” at its unveiling today at the 2012 Detroit Auto Show. The TRU 140S has a very low profile and looks very sports car-esque. Chevy executives say that this new concept is designed for the...
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Chevrolet’s Sonic compact car is getting some sporty new upgrades. Chevy is adding an RS badge to the Sonic, and all the features that go along with it. Coming standard with the Sonic RS will be a 1.4L turbocharged Ecotec four-cylinder engine cranking out 138hp and 148 lb-ft of torque. A six-speed transmission in either...
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If you’re a die hard NASCAR or Dale Earnhardt Jr. fan, you may want to start digging around for $79,900. Up for sale is JR Motorsports car number 10, which was also one of Dale’s first stock cars to wear his now infamous #88. The 2007 Chevy Monte Carlo is a race-ready car, but was...
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More than four decades ago, the Ford Mustang became America’s first “pony car” and has established itself as the segment leader ever since. However, in the last two years, Mustang’s closest rival, the Chevrolet Camaro, has incontestably dethroned the Mustang as the new sales leader. When the Chevy Camaro beat the Ford Mustang by 81,299-to-73,716...
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