GM’s about-face advertising policy raised a few eyebrows this month, but based on the latest from GM global chief marketing officer Joel Ewanick, the company might not be quite as far over the cuckoo’s nest as you might think.
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General Motors’ advertising strategy made headlines several times already this year, but the latest revelation just might be the strangest yet.
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Recently, General Motors gave a subtle shock to the world by announcing that it would not be advertising in next year’s Super Bowl, and that it was also pulling $10 million worth of Facebook advertisements.
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Across North America, 15 teams will be participating in the EcoCar2 Challenge, a three-year alternative fuels vehicle competition sponsored by General Motors and the Department of Energy.
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While General Motors is shying away from social media and advertising, its competition is taking the chance to fill the gap and get attention.
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General Motors has started the expansion of its Wentzville, Missouri plant, essentially taking the first steps toward brining the new Chevrolet Colorado to the U.S.
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Tucked away behind the list of new cars in Cadillac’s lineup like the upcoming XTS seen above, the Omega platform that could underpin a new rear-wheel drive flagship for the American luxury marque seems to be gathering steam.
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General Motors, one of the largest advertisers in the U.S., seems to be pulling out of big ad campaigns like it’s the new hot trend.
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Straight from the other side of the world, Chevrolet announced its SS Performance sedan today: a rebadged next-generation Holden VF Commodore, as expected.
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The latest rumblings from Down Under are suggesting that GM subsidiary Holden will soon announce its plan to export the V8 Commodore to the American market as the Chevrolet SS Performance sedan.
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Warren Buffett must have been a wealthy lemming in a past life, because when he dives from a cliff others follow — often into a pit of money. His latest plunge involved acquiring 10 million shares of General Motors, which could signal future strength for the company.
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General Motors, the world’s largest automaker, has confirmed its plan to pull $10 million worth of ads from social media behemoth, Facebook, just days before the site’s IPO.
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After losing its crown as the world’s largest automaker in 2011, Toyota looks to regain its position at the top of the heap, out-selling rivals General Motors and Volkswagen through the first quarter of this year.
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It’s common practice for regional auto journalist associations to gather, usually once a year, and vote on which cars they like most.
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Depending on where you live, a hiccup in GM’s truck supply lines might make buying a pickup from your local Chevrolet of GMC dealer difficult.
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Every year the Fortune 500 rankings are announced, and it’s usually no surprise to see the big three on the list. This year, however, you’ll find only two of the domestic automakers, though both have moved up the list.
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This year has been rough for Porsche designers. Last month Ferdinand Porsche, designer of the 911, passed away; and now Tony Lapine (second from left), former chief designer at Porsche passed away at the age of 81 on Sunday, April 29.
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According to current GM CEO Dan Akerson, Mary Barra (pictured above), the global product development chief at GM may succeed him, and would become the first female CEO of General Motors. Akerson was brought into the company as it was emerging from bankruptcy, and was charged with the difficult task of putting the numbers back in...
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Having renewed its long-term business relationship with GM, Walt Disney Land has renovated, or “re-imagined”, an older test track feature at Epcot for a more up-to-date experience. With an atmosphere that combines Tron themes and the appearances of a development lab, the new ride incorporates a new design center concept that allows visitors to design and...
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A series of very public Li-ion defect related incidents have caused the National Highway Traffic Safety Administration’s (NHTSA) decision to hold a meeting with automakers and battery suppliers with regards to the safety of the new technology.
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General Motors announced pricing for its bi-fuel Chevrolet Silverado and GMC Sierra 2500 heavy-duty pickup trucks today, saying the vehicles will cost $11,000 above base price. Customers may begin placing orders for the CNG trucks on March 19 and will be available in standard or longbox configurations with either two- or four-wheel drive. “The announcement...
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Yesterday, an explosion was reported at the General Motors Technical Center in Warren, Michigan and early reports had one or two people injured. An official statement was released by GM that five people were injured, one seriously. “We are aware of five employees being evaluated on scene by medical personal and only one employee is...
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Self-driving cars aren’t new, but if electric vehicles’ slow adoption rates among U.S. consumers are any measure of new technology acceptance then autonomous cars can’t be close at hand, or can they? According to a speech given by Larry Burns, former General Motors research and development head, we can expect such technology by 2020. Unless...
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The Chevrolet Volt has had its fair share of teething problems. Soon after its birth, there were reports of some vehicles spontaneously combusting. This obviously had an effect on the cars reputation, and sales fell. To save money and rid themselves of backed up inventory, General Motors decided to halt production of the Volt at...
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