A Scion is about the last car you’d expect to see at the prestigious Pebble Beach Concours d’Elegance, but the FR-S concept has a design worthy of a six-, or even a seven-figure price tag. Set to be unveiled as a Toyota model at the Tokyo Auto Show later this year, the production FR-S is...
Continue Reading...
There are few places you can buy a car on a Sunday, but that just means it’s the best day of the week to do a little online window shopping. In case you’ve missed any of the car reviews we’ve posted up over the past month, we’ve compiled the ones with videos below. If you’re...
Continue Reading...
Some say that imitation is the best form of flattery, but this time around we don’t think the guys at Five Axis are flattered. Back in 2009, the creative team of designers at Five Axis produced one of the coolest concept cars yet, the widebody Scion iQ. Obviously the final production model wasn’t quite as...
Continue Reading...
When the Scion iQ city car goes on sale this October it will be offered exclusively with a CVT transmission. That, however, is likely to change admits brand boss Jack Hollis “We already have it,” he told AutoGuide, referring to the 6-speed manual currently offered on the Toyota-branded iQ in Europe. Now it’s just a...
Continue Reading...
Hey brah, Scion‘s launching a new car called the iQ, and it’s like, wicked small, dude. How many kegs can you fit in it, anyway? For the launch of the diminuitive iQ, Scion will hit the airwaves with a barrage of TV commercials illustrating the advantages of its small size. The ads will show off...
Continue Reading...
Toyota has clarified their position on the 2012 RAV4 EV and the car will be sold to the general public. The RAV4 EV makes use of Tesla’s electric drivetrain and has been tested with 160 users receiving positive feedback, according to Geri Yoza, Toyota’s national business planning manager of advanced vehicle marketing. Testers charged the RAV4 more frequently (around...
Continue Reading...
As the official launch of the Toyota FT-86 approaches this Fall, details about the final production version of what is easily the most highly anticipated car of the year are starting to slip out. The details come from Moto Miwa, the founder of Club4AG, a site dedicated to the AE86 (the car that inspired the...
Continue Reading...
There’s currently an embargo on the long-awaited Scion iQ, forcing us to wait just a little bit longer on official information, but this much has snuck out: the 2012 Scion city car will start at a not-insubstantial $15,995. That’s a bit more than the Fiat 500 and the Mazda2, which are $15,500 and $14,730, respectively....
Continue Reading...
Toyota’s youth-oriented Scion brand had the biggest penetration among Gen Y car buyers, some 21.2 percent, followed by Mitsubishi, Mazda, Nissan, Volkswagen and Kia.
Continue Reading...
Scion‘s new iQ mini-car hasn’t even made it to dealers, but already Toyota has announced plans for an electric version of the strange 3-seater. Essentially a rebadged and restyled version of the Toyota iQ that’s been on sale in Europe and Japan for several years, when the Scion model does arrive it will get a...
Continue Reading...
The leader in hybrid technology, Toyota will make a big push into further electrifying its fleet when it begins retails sales of the Prius Plug-In Hybrid, as well as two fully electric vehicles, next year. Toyota has confirmed that along with the Prius PHEV, it will begin selling an electric version of the RAV4 compact...
Continue Reading...
Another year and another release for Scion’s now infamous xB urban utility vehicle. Much of what we’ve come to know about the second generation xB has been left untouched for their 2012 version, except for the addition of standard Bluetooth hands-free and HD radio technology. An option for a premium audio system with 5.8-inch touchscreen...
Continue Reading...
The focal point of a new marketing effort by the brand, Scion has just announced official details on the tC Release Series 7.0. The latest special edition of the Scion sporty coupe this model gets the usual list of add-ons like a TRD body kit and a custom color – called “High Voltage” yellow. Other...
Continue Reading...
With the launch of Scion‘s new viral video ad campaign for the “High Voltage” Scion tC Release Series 7.0, the Toyota youth brand is hoping not just to sell cars, but to attract a more mature customer. While the TV spot and YouTube clips, which feature the Greek god Zeus, are aimed at being the...
Continue Reading...
You can’t make a viral video, it just happens. But that doesn’t mean marketing agencies aren’t going to try and spend multi-million dollar budgets trying. The latest such example is Scion‘s new ad campaign. It’s a comedic piece using the Greek god Zeus, who is credited for creating the limited edition “High Voltage” Scion tC...
Continue Reading...
The Scion brand is still in its infancy in Canada and as with all things, getting the word out can be tough. If you’re in the marketing business, the perfect situation would be a captive and receptive audience; and one you can reach for very few dollars spent. With that in mind, Scion Canada’s marketing...
Continue Reading...
Perhaps the fact that there’s more interest in the car’s name than what’s under the hood is a sign that the Toyota FT-86 will be a bigger hit with hard-parkers than track fanatics. According to an unsubstantiated report by the notoriously rumor-filled AutoCar, the FT-86 could wear the ‘Celica’ badge when it makes in to...
Continue Reading...
Spied last week sporting a rather suitable-looking Supra-esque spoiler, the Toyota FT-86/Scion FR-S has been nabbed again, this time without the Fast & Furious flare. Believed to be in the final stages of development, the FT-86 is powered by a 2.0-liter Subaru-sourced Boxer engine mated to a Toyota direct-injection system and is believed to make...
Continue Reading...
Toyota will never stop developing mutations of its FT-86 sports car, which will be released sometime between now and the real Rapture. Maybe. But news from Japan indicates, finally, when we can see the officially official ultimate final production version: the Tokyo Motor Show, in December. Both Toyota and Subaru will launch versions of their...
Continue Reading...
After years of teasing us with concept car after tantalizing concept car, Toyota is finally set to unveil a street version of all those FR sports cars—but with one minor change: this one doesn’t have an engine. Yep, this is a custom downhill racer built for Red Bull’s Soapbox Derby, and unlike the cardboard-ramshackle boxes...
Continue Reading...
The highly anticipated Toyota FT86/ Scion FR-S rear-wheel drive sports coupe has been a hot item in the car world since the first concept debuted at the Toyko Auto Show two years ago. Information has been sparse and while Toyota has showcased several concepts, a realistic idea of what the small sports car will look...
Continue Reading...
By now at least some of these official details are foregone conclusions, but Toyota has decided to confirm some of the technical specs about the production car that will evolve from the FT-86 Concept. As expected, the details are identical to those provided for the Scion FR-S from its debut at the New York Auto...
Continue Reading...
The Scion FR-S, née Toyota FT-86 II Concept, Subaroyota, etc, finally gets a chance to open up its pipes for us in this exclusive video. The Scion evolution of the long-teased Toyota concept was shown at the New York Auto Show, but this is the first time it’s actually been turned on. Scion has said...
Continue Reading...
[vs-jwplayer movieid=”4S1dEfzLTGU” width=”640″ height=”390″ autoplay=”0″] When Toyota’s FT-86 finally makes it to market in North America next year it will wear a Scion badge. Revealed at the New York Auto Show, the FR-S Concept is the latest rendition of the front-engine rear-drive sports car that enthusiasts have been clamoring for since they first saw the...
Continue Reading...
sidebar...
