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The Premium brand affiliated with Honda Motor Corporation. Upcoming models to watch: Acura RDX, Acura NSX, Acura ILX

Acura Super Bowl Ad Pits Jerry Seinfeld Against Jay Leno for the First NSX [Video]

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As though the reveal of the NSX Concept at the Detroit Auto Show didn’t garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend’s Super Bowl. And to help out they’ve employed the help of two of the word’s best known comedians, both... Continue Reading...

Acura to Advance with New “Man Machine Synergy” Brand Strategy

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Acura to Advance with New “Man Machine Synergy” Brand Strategy
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After a dismal last year, Acura has hit the restart button, introducing three new concept cars at the North American International Auto Show and planning more to come. In Detroit, Acura showed off the second-generation RDX, the new ILX compact sedan and the NSX Concept. Later this year the Honda luxury division will unveil its... Continue Reading...

Acura ILX, RDX Production Models Heading To Chicago Auto Show

Acura ILX, RDX Production Models Heading To Chicago Auto Show
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Acura will reportedly unveil the production versions of the new ILX sedan and RDX crossover at the upcoming 2012 Chicago Auto Show starting on February 8th. Both vehicles were displayed at the 2012 Detroit Auto Show in concept form but we don’t expect the production models to stray much from the concepts we saw. It’s... Continue Reading...

New Acura RL to Bow at New York Auto Show with Sport Hybrid SH-AWD

New Acura RL to Bow at New York Auto Show with Sport Hybrid SH-AWD
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Acura has confirmed that the next-generation RL flagship luxury sedan will make its world premiere at the New York International Auto Show in April. The car will continue to use a V6 engine, but will gain a hybrid component and use direct-injection as well as an innovative new all-wheel drive system referred to as Sport... Continue Reading...

Ohio and Missouri Governors Visit NAIAS to Talk Investment With Manufacturers

Ohio and Missouri Governors Visit NAIAS to Talk Investment With Manufacturers
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Ohio Governor John Kasich and Missouri Governor Jay Nixon made a visit to Detroit this week during the North American International Auto Show in an effort to bring U.S. automotive manufacturing to their respective states. John Kasich said, “Contrary to popular opinion, the auto industry is getting stronger.” Ohio currently possesses the second-largest automotive industry... Continue Reading...

Acura NSX: Old Meets New In Gran Turismo 5 Promo [Video]

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Acura NSX: Old Meets New In Gran Turismo 5 Promo [Video]
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If it’s  impossible, implausible or just plain awesome and you can’t have it in real life, there’s always going to be video games to let you live out the fantasy. Amid the buzz building around the new Acura NSX, we can’t help but think to ourselves that it would be nice to just jump in... Continue Reading...

Top 10 Cars of the Detroit Auto Show

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Top 10 Cars of the Detroit Auto Show
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For some of the more minor auto shows, a Top 10 list of the most important cars often covers most of the new debuts, but not so at the North American International Auto Show. Held each January in Detroit it’s the obvious launch site for major products by the Big Three domestic automakers and over... Continue Reading...

Acura NSX To Be Developed and Assembled In Marysville, Ohio

Acura NSX To Be Developed and Assembled In Marysville, Ohio
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Lamborghinis, Ferraris, Maseratis, they all have distinct exhaust notes that turn heads from Hoboken, New Jersey to Hollywood, California. They still ain’t got nothing on the rare and raspy resonation that marks an Acura NSX. Where an ultra-expensive Italian car says status, the NSX spits true tuner taste— especially because they aren’t in production. That’s... Continue Reading...

Acura Targets 45 Percent Sales Increase in 2012

Acura Targets 45 Percent Sales Increase in 2012
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After a downright miserable year with an eight percent sales decline, Acura is forecasting a massively successful 2012. On hand to debut two new models as well as the Acura NSX concept car at the Detroit Auto Show, sales VP Jeff Conrad dropped a stunning number, telling the assembled press that Acura will increase its... Continue Reading...

2013 Acura ILX First Look – Video: 2012 Detroit Auto Show

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With a new flagship supercar planned in the NSX Concept, Acura also unveiled a new entry-level model at the Detroit Auto Show this week. Called the ILX, it’s based on the new Honda Civic platform, but significantly modified. It also gets some distinct bodywork and three unique engine choices, including a hybrid option – the... Continue Reading...

Acura NSX Concept Video – First Look: 2012 Detroit Auto Show

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The star of the Detroit Auto Show, Acura has put itself back on the map by unveiling a concept car that will inspire the next NSX. Looking undeniably like an exotic, it’s actually quite a small machine – an indication of just how serious Acura is about keeping it light weight. For more details on... Continue Reading...

2013 Acura RDX Trades Turbo-Four for V6: 2012 Detroit Auto Show

2013 Acura RDX Trades Turbo-Four for V6: 2012 Detroit Auto Show
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If you have been a fan of the turbo-charged motor in the current Acura RDX, you may not like what you’re about to read. At the 2012 North American International Auto Show in Detroit MI., Acura unveiled the 2013 RDX, which is to ditch its unique turbo-charged motor for a more conventional 3.5-liter V6 motor.... Continue Reading...

2013 Acura ILX Sedan Doesn’t Look Like a Honda Civic: 2012 Detroit Auto Show

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2013 Acura ILX Sedan Doesn’t Look Like a Honda Civic: 2012 Detroit Auto Show
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Acura‘s new ILX sedan, based on the Honda Civic sedan, officially features Acura’s first hybrid system and has made its debut at the 2012 Detroit Auto Show. The 2013 Acura ILX will become the automaker’s new anchor in a strategy to capture entry-level luxury buyers. Acura’s target market with the ILX are intelligent, young professionals.... Continue Reading...

Acura NSX Concept Gets Mid-Engine V6 Hybrid SH-AWD: 2012 Detroit Auto Show

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Acura NSX Concept Gets Mid-Engine V6 Hybrid SH-AWD: 2012 Detroit Auto Show
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Acura is bringing a dead legend back to life with the unveiling of their NSX concept at the 2012 Detroit Auto Show. The all new super car has lost some weight thanks to lightweight build materials and Acura’s race inspired philosophy of a well balanced power to weight ratio. The new NSX will be powered... Continue Reading...

Acura Looks To New Year For Refreshed Lineup and Sales

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Acura Looks To New Year For Refreshed Lineup and Sales
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Acura closed the year on a sour sales note with the new year resolution to move on with their brand despite most car companies being on the rebound. This year, Acura fans and new customers alike can look forward to a refreshed and redesigned Acura, less focused on competing with the luxury segment and more... Continue Reading...

Honda President Commits to “Distinctive” and “Sporty” Vehicles

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Honda President Commits to “Distinctive” and “Sporty” Vehicles
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After having taken quite a beating with reviews of the new Civic, Honda has been on the offensive, promising updates while announcing its new “Earth Dreams Technology” plan to reestablish itself as a fuel economy leader. With the debut of the EV-STER electric sports car concept and confirmation that a new NSX is on the... Continue Reading...

New Honda NSX to Debut at North American International Auto Show in Detroit

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New Honda NSX to Debut at North American International Auto Show in Detroit
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Honda is bringing its famous NSX sports car back to life, only this time it will be packaged as a 400 hp hybrid model and will be sporting a unique powertrain system. The NSX will be driven by a 3.5L V6 gasoline direct injection engine which will be strictly devoted to driving the front axle... Continue Reading...

Massive Honda Airbag Recall Expanded Further

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Massive Honda Airbag Recall Expanded Further
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Honda‘s latest addition to its airbag recall affecting older Accords, Civics, Odyssey’s, Pilots and Acuras bumps the total number of recalled vehicles to more than 3.7 million. The issue came to light three years ago, and has already caused one death and at least a dozen injuries due to airbags in some vehicles deploying with too... Continue Reading...

Top 10 Winter Vehicles Named by Kelly Blue Book

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Top 10 Winter Vehicles Named by Kelly Blue Book
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When all was said and done, the results of their findings revealed a rather diverse range of vehicles, from cars to minivans, trucks and SUVs, though all of them shared a common trait, namely a user friendly all-wheel drive or four-wheel drive system, designed to maintain traction in slippery conditions. Continue Reading...

Acura ILX Compact Sedan To Debut At 2012 Detroit Auto Show

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Acura ILX Compact Sedan To Debut At 2012 Detroit Auto Show
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As the compact luxury car market continues its growth in the United States, Acura intends to join the ranks of the Lexus CT200h, Audi A3, BMW 1-series, and Mercedes A-Class. Based on the Honda Civic, the Acura promises that the ILX will attract younger buyers that find brand name, efficiency, and styling to be most... Continue Reading...

Acura To Unveil RL Successor, Drop TL Or TSX

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Acura To Unveil RL Successor, Drop TL Or TSX
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The Honda Motor Company is working hard to restore Acura‘s reputation after the latest design direction of Honda’s premier brand were negatively received. According to Car and Driver, Acura will not only introduce its NSX concept at the upcoming Detroit Auto Show, but will also reveal plans for an RL replacement in April’s New York Auto... Continue Reading...

Acura ILX Compact Sedan to Get Hybrid Powertrain, Choice of Two Gas Engines

Acura ILX Compact Sedan to Get Hybrid Powertrain, Choice of Two Gas Engines
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Honda is conceding defeat to Mercedes, BMW and Lexus but that could be good news for fans of the brand. Their reassessment means a fully-refreshed line including new cars as soon as this spring. The first in line is their new ILX compact sedan which will be based on the global Civic platform. The move... Continue Reading...

Acura NSX Concept Confirmed for Detroit Auto Show Debut with New RDX, ILX Small Sedan

Acura NSX Concept Confirmed for Detroit Auto Show Debut with New RDX, ILX Small Sedan
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Acura has officially confirmed it will reveal what it is calling a concept version of the next-generation NSX at the upcoming Detroit Auto Show in January. A brand that’s lineup has been in serious need of some fresh new product and exciting new models will get just that with the debut of this new sports... Continue Reading...

Driving the Future of Honda

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Driving the Future of Honda
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Ahead of the recent Tokyo Motor Show, Honda invited a group of journalists out to its Twin Ring Motegi race track facility for an information download on its future engines and transmissions, as well as a chance to get behind the wheel of some of the new products. Unfortunately, seat time was too minimal for... Continue Reading...
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