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Chrysler is one part of the so called ‘Big Three’ based in Detroit. Chrysler focuses on building moderately affordable cars that tend to have a luxury feel., as well as being the biggest player in the Mini Van segment. Chrysler is now owned by Italian based Fiat. Some classic Chrysler models are the 300C and Town and country. New models to watch: Chrysler 200

Chrysler May Return To GT Racing

Chrysler May Return To GT Racing
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Chrysler is playing with the idea of returning to international GT competition with the next generation of Viper. Chysler dominated with the original Viper in the GTS class with wins at Le Mans 24 Hours from 1998-2000. The American automaker is looking at the possibility of taking on BMW, Ferrari, Chevrolet and Porsche in the... Continue Reading...

Chrysler Super Bowl Ad Sweeps Cannes Festival

Chrysler Super Bowl Ad Sweeps Cannes Festival
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In between light-beer dick jokes and Justin Bieber cameos, Chrysler’s now-famous “Born of Fire” ad was one of the Super Bowl standouts. The experts in the industry agree, too: the Eminem-infused ad swept four awards at the 85th annual Cannes International Festival of Creativity. The ad took home Best Direction, Best Use of Music, Best Script... Continue Reading...

Sales Climb For Fiat 500 In US

Sales Climb For Fiat 500 In US
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y Sales for the Fiat 500 are picking up after a slow start in the US market. The Mexican built US version was off to a slow start after only selling 3,141 units through the end of May, but the cute Italian car is gaining momentum. Chrysler has just 70 Fiat dealerships nationwide however there... Continue Reading...

Ram HD Trucks Get New 6-Speed Automatic Transmission

Ram HD Trucks Get New 6-Speed Automatic Transmission
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Chrysler has announced that heavy-duty pickups in the company’s lineup will be available with a new six-speed automatic transmission for the 2012 model year. The Ram 2500 and 3500 HD models will receive the six-speed coupled with an available 6.7-liter Cummins High Output Turbo Diesel engine with 800 lb-ft of torque at 1,500 rpm and... Continue Reading...

Maserati SUV… Yea, It’s Got a HEMI

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Maserati SUV… Yea, It’s Got a HEMI
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Should Maserati build an SUV? Well, that doesn’t really matter because they will and it won’t be what you’re expecting. One would imagine the SUV would be dripping in fine Italian materials but the underpinnings of this truck will be very American. The  vehicle will be based on the brand-new Jeep Grand Cherokee, but insiders... Continue Reading...

Alfa’s US Strategy Dependent On Chrysler Dealer Network

Alfa’s US Strategy Dependent On Chrysler Dealer Network
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In order to counter the problem this time around, Alfa will rely on Chrysler’s dealer channels to move product, thanks to parent Fiat now holding the reins of Detroit’s number 3 automaker. Continue Reading...

Consumer Reports Tests Updated Chrysler Vehicles, With Mixed Results

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Consumer Reports Tests Updated Chrysler Vehicles, With Mixed Results
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The models rated as the most significantly improved, were the re-designed seven-passenger Dodge Durango SUV and the 2011 Charger full-size sedan, both of which received ‘very good’ ratings during CR road tests. Continue Reading...

Chrysler Announces New Recalls

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Chrysler Announces New Recalls
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The automaker said the cause of the problem was “improper identification of rejected components by new employees during the second shift.” Out of some 14,000 steering columns Chrysler inspected, it found that seven of them boasted missing or incorrect rivets. Continue Reading...

Ralph Gilles Named President And CEO Of SRT Brand

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Ralph Gilles Named President And CEO Of SRT Brand
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Chrysler has announced that Ralph Gilles will now serve as the President and CEO of the SRT division, also referred to as the Chysler Street and Racing Technology brand. SRT is responisble for building Chryslers high performance vehicles. SRT has always been part of the Chrysler brand, however the american automaker will for the first... Continue Reading...

Dr. Dre Stars In Latest Chrysler Ad [Video]

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Dr. Dre Stars In Latest Chrysler Ad [Video]
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Dr. Dre be the name, still running the game. Chrysler‘s “Imported From Detroit” campaign has propelled beyond Detroit, stopping by in Portland, Oregon (with Detroit Lions defensive tackle Ndamukong Suh) and New York City (with menswear designer John Varvatos). Now Chrysler comes straight outta Compton Los Angeles with Dr. Dre and the new 300S with Dre’s signature... Continue Reading...

Fiat Offers $125M To Canadian Government For Its Share Of Chrysler

Fiat Offers $125M To Canadian Government For Its Share Of Chrysler
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Fiat, has offered Canadian government $125 million for its 1.7 percent stake in Chrysler. Last week, Fiat made a $500 million offer to the U.S Treasury to buy out the remaining 6 percent stake held in Chrysler, according to Reuters. With the involvement of the U.S Treasury, Fiat hopes to increase its ownership of Chrysler... Continue Reading...

Next-Gen Chrysler Minivan to Gain AWD

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Next-Gen Chrysler Minivan to Gain AWD
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The only automaker that currently offers an AWD minivan is Toyota, but that is about to change says Chrysler Group CEO Sergio Marchionne. In a recent product briefing Marchionne indicated that the next-generation Chrysler minivan (the Town & Country) will gain all-wheel drive. Nearly a decade ago Chrysler did offer an AWD version, but it... Continue Reading...

Fiat Takes Majority Stake In Chrysler

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Fiat Takes Majority Stake In Chrysler
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They made the threat before, but now it’s official: Fiat controls 52% of Chrysler, and just like in 1998 The House That Walter Built resides mostly in Europe. Late Thursday night the US Treasury Department agreed to sell its remaining 6% stake in Chrysler to Fiat, with a price tag of $500 million. And with... Continue Reading...

White House Taking Credit For Auto Industry Recovery

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White House Taking Credit For Auto Industry Recovery
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A statement released today by the White House seemed to take credit for the resurgence of the American auto industry, with President Obama’s bailout plan credited as the driving force behind it. “When President Obama took office, the American automobile industry was on the brink of collapse,” said the National Economic Council, in a prepared statement. “Two years... Continue Reading...

Chrysler Replaces Dodge Charger Police Car After Suspicious Fire

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Chrysler Replaces Dodge Charger Police Car After Suspicious Fire
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A  Dodge Charger police car catching fire and burning to the ground, has prompted Chrysler to replace the car and the gear inside for free. The Curry County, Oregon  squad car only had 6,000 miles on it, when it burnt to a crisp/ The car was stopped to assisst in a successful search and rescue... Continue Reading...

Eminem Suing Audi Over Alleged “Lose Yourself” Cover in Copycat Audi Ad

Eminem Suing Audi Over Alleged “Lose Yourself” Cover in Copycat Audi Ad
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Rapper Eminem is suing Audi over what he believes is a copyright infringement case, using one of his songs in a promotional video for the new A6 Avant. Eight Mile Style, which oversees Eminem’s copyrights has filed for an injunction against the German automaker in Hamburg Regional Court, alleging the sound track used in the... Continue Reading...

Despite A Slow May, Auto Sales Expected To Reach Highest Level Since 2008

Despite A Slow May, Auto Sales Expected To Reach Highest Level Since 2008
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Nevertheless, the overall outlook remains optimistic. Among the automakers; Toyota says it expects production to return to around 70 percent of normal levels by June, while Honda says it will resume full capacity by August. Continue Reading...

Fiat Planning To Acquire Last Government Stake In Chrysler

Fiat Planning To Acquire Last Government Stake In Chrysler
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It’s been a dramatic week at Chrysler‘s financial department. Now that Chrysler’s paid off its bailout loan from the government, Fiat is looking to step in and take the government’s remaining share off its hands. Fiat already holds a not-insubstantial 46 percent share in Chrysler. But even though Chrysler and the U.S. and Canadian governments... Continue Reading...

DOT Proposes Data-Recording Black Boxes For All Light-Duty Vehicles

DOT Proposes Data-Recording Black Boxes For All Light-Duty Vehicles
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The United States Department of Transportation has proposed a plan to require all light-duty vehicles to be equipped with data-recording black boxes. The 197-page proposed document was released yesterday by the White House. NHTSA is also considering the meausure for heavy-duty trucks.  The electronic data recorders(EDR) are equipped to many vehicles already. GM began using... Continue Reading...

UAW Wants Seats On Big Three Boards

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UAW Wants Seats On Big Three Boards
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UAW President Bob King is angling for seats on the Big Three’s respective Boards Of Directors, and will likely use this as a negotiating point when contracts are discussed with automakers this summer. “I believe there should be workers’ representation on all boards,” King told The Detroit Bureau, arguing that German car companies employ the... Continue Reading...

Chrysler Repays $7.6 Billion In Outstanding U.S, Canadian Loans

Chrysler Repays $7.6 Billion In Outstanding U.S, Canadian Loans
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The Chrysler Group has repaid it outstanding debt worth $7.6 billion in loans to the U.S and Canadian governments. This ends nearly two years of public ownership of the third largest U.S automaker. Chrysler made a payment of $5.9 billion to the U.S Treasury and $1.7 billion to Export Development Canada- finally ending loans that... Continue Reading...
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