The electric car market will become much more competitive in the next year when the Mitsubishi i-MiEV and the Ford Focus Electric hit the road. An announcement was just made regarding the official miles per gallon equivalency ratings, or MPGe, putting the Mitsubishi in the EV lead for now. The i has been rated for...
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The News Of The World scandal rages on, with pressure mounting from Parliament, investigators, and the general public. Now an anonymous executive suggests that car companies who had planned to advertise in the tabloid should donate the money to charity instead. “If we had advertising booked with the News of the World the advert would...
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Following in Ford’s footsteps, Mitsubishi and Vauxhall have also pulled their ads from News Of The World, in response to the tabloid’s phone hacking scandal. Mitsubishi is going further, in fact: the money it would have otherwise spent on ads is going to British charity Childline, a counseling service for abused children. The two automotive companies...
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A man in Sydney, Australia nearly got away with a stolen Mitsubishi Lancer—if he hadn’t left his driver’s license behind. D’oh! Snidely Whiplash here had his license photocopied by the sales manager prior to driving the 2007 Lancer with a salesman. On the road, the salesman pulled over to allow the man to take the...
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Contrary to public belief, Mitsubishi still sells cars in America. And the company is hard at work on hybrid technology: they are planning to sell three electric versions of their vehicles: the i-MiEV, the Outlander, and the Outlander Sport. The kidney-shaped i-MiEV is already available in America, and is fully electric-powered. But the other two vehicles...
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Mitsubishi is becoming much more aggressive regarding future EV sales in its home market of Japan. Currently Mitsubishi’s i-MiEV sells for 3.98 million yen which equals $49,200. Government subsidies bring the price down a million yen equalling $36,900. The i-MiEV’s chief rival, the Nissan Leaf costs 3.76 million yen which equals $46,500 before subsidies and is...
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The i-MiEV electric mini car has only just gone on sale in North America but already Mitsubishi is looking to expand its offering of EVs. Speaking at a shareholder meeting in Tokyo Mitsubishi Motors president Osamu Masuko commented that the automaker is currently studying whether to produce electric versions of cars other than mini-cars like...
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Forget the Nurburgring. Those in search of the ultimate driving thrill know that you can’t top Bolivia’s Yungas Road. This narrow, winding path runs from the city of La Paz to Coroico and its treacherous terrain, poor weather conditions and steep cliffs claim 100 lives a year. As a result it has earned the dubious...
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After a preliminary announcement was made in March, Japanese automakers Nissan and Mitsubishi have today revealed initial details of a new minicar joint-venture. The plan involves the development of new minicar models for sale in the Japanese marketplace. Smaller than even the sub-compact class of vehicles, these tiny runabouts are classified not as much by...
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In what is a clearly a great marketing stunt, BF Goodrich is teaming up with Olympic Gold Medalist Shaun White to teach him how to drive. And by driving, we mean the typical fashion we expect to see with BF Goodrich – tearing up tires all over the track. White had the privilege of going...
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[vs-jwplayer movieid=”XM_jLfHoxQU” width=”640″ height=”390″ autoplay=”0″] The Mitsubishi Evo is dead… or is it? Rumored to have been axed by product planners, Evo fanboys and car enthusiasts everywhere were ready to pour out a gallon of 100 octane on the track in remembrance, but then company CEO Osamu Masuko spoke up. The Evo isn’t dead, he...
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April’s U.S. sales figures are in, and to the surprise of exactly no one, $4-gallon gas and continuing unrest in basically everywhere has led to a surge in small car sales. As far as small cars go, Kia, Scion and MINI were the front-runners: Kia sales shot up by 57 percent, while MINI’s increased by...
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The president of Mitsubishi, Osamu Masuko, is “very interested” in producing electric Formula 1 cars, with an eye to mutually compatible technology with their road cars. The governing body of Formula 1, the Federation Internationale de lÀutomobile, announced this month that it is working with representatives of the European Commission to develop a racing series for...
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Mitsubishi is killing both its Endeavor crossover and Eclipse coupe and convertible due to slow sales, with both vehicles scheduled to die off in August. The Endeavor never found much love amongst car buyers, but the Eclipse has a long history in the performance car segment, even if its moved further away from its original...
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The Mitsubishi i electric vehicle will start at $20,490 after a federal tax credit, coming in at nearly $5000 less than a Nissan Leaf. The $20,490 sticker price is for a base ES model, while the upgraded SE trim with an 8-speaker 360 watt stereo, leather wrapped steering wheel, 15″ alloys and fog lamps will...
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Behold the future of the Mitsubishi EVO. April Fools! Looking surprisingly cool, the folks at Mitsubishi Canada have perhaps the best April Fools prank of the day, posting a creatively photoshopped version of the i-MiEV electric car, inspired by the brand’s Evo sports sedan, on its Facebook page. Claiming to be the 2015 i-MiEVO concept,...
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Mitsubishi‘s diminutive i electric vehicle is undergoing some fairly substantial changes when it makes its debut on our shores, the most significant being a slight increase in length and a 5 inch bump in width, with the extra size added to help the car feel better during high speed highway driving. While Japanese drivers experience...
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The March 11 earthquake and tsunami that hit Japan has had a devastating effect on its people. Not only have many people lost their homes and loved ones, many companies are out of work as they struggle to get their businesses up and running. Japan’s major car companies have also been badly hit due to...
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Reports of the Mitsubishi Lancer Evo’s death have been greatly exaggerated. After the unsurprisingly angry backlash the company received from its fanbase, Mitsubishi has apparently reversed its decision to kill its flagship rally fighter. Mitsubishi now must find a way to balance the ferocious performance and cult-status image of the Evolution with the new eco-friendly...
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Japanese auto makers have been scrambling to assess the impact of the recent natural disasters on their supply chains, as North American production facilities face potential harm, as Japanese factories have begun suspending production in the face of a series of catastrophic events. Toyota has suspended overtime production at their North American facilities, while Subaru...
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Japan’s three largest automakers announced that they will donate $3.75 million each for earthquake relief. Honda says it will donate 1,000 power generators (a product made by the company) as well as 5,000 gas canisters, while Nissan is considering the donation of vehicles, provisions and medical supplies. Toyota also said that it is investigating such...
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Designing a single car for the entire world is a tough proposition. No matter how hard engineers strive towards a unified design, concessions must usually be made, particularly with regards to engine and gearbox choices. Other instances have called for variations in size to suit regional tastes. While the Ford Focus and Chevrolet Cruze are...
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Japanese automakers Nissan and Mitsubishi today announced partnership that will see the two companies work together on a mini-car project. The joint venture brings together the struggling Mitsubishi Motors with the more successful Nissan brand. As a part of the plan, Nissan has appointed its Senior Vice President Junichi Endo as CEO of the joint-venture,...
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Mitsubishi has been in the news quite a bit lately, mostly to do with the rumors that the Lancer Evolution is to be killed off by 2013. Those rumors also suggested that Mitsubishi will now focus their energy on hybrids and full-electric vehicles. Now comes the news that Mitsubishi North America has a new President...
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