As the official launch of the Toyota FT-86 approaches this Fall, details about the final production version of what is easily the most highly anticipated car of the year are starting to slip out. The details come from Moto Miwa, the founder of Club4AG, a site dedicated to the AE86 (the car that inspired the...
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There’s currently an embargo on the long-awaited Scion iQ, forcing us to wait just a little bit longer on official information, but this much has snuck out: the 2012 Scion city car will start at a not-insubstantial $15,995. That’s a bit more than the Fiat 500 and the Mazda2, which are $15,500 and $14,730, respectively....
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Toyota’s youth-oriented Scion brand had the biggest penetration among Gen Y car buyers, some 21.2 percent, followed by Mitsubishi, Mazda, Nissan, Volkswagen and Kia.
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Scion‘s new iQ mini-car hasn’t even made it to dealers, but already Toyota has announced plans for an electric version of the strange 3-seater. Essentially a rebadged and restyled version of the Toyota iQ that’s been on sale in Europe and Japan for several years, when the Scion model does arrive it will get a...
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The leader in hybrid technology, Toyota will make a big push into further electrifying its fleet when it begins retails sales of the Prius Plug-In Hybrid, as well as two fully electric vehicles, next year. Toyota has confirmed that along with the Prius PHEV, it will begin selling an electric version of the RAV4 compact...
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Another year and another release for Scion’s now infamous xB urban utility vehicle. Much of what we’ve come to know about the second generation xB has been left untouched for their 2012 version, except for the addition of standard Bluetooth hands-free and HD radio technology. An option for a premium audio system with 5.8-inch touchscreen...
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The focal point of a new marketing effort by the brand, Scion has just announced official details on the tC Release Series 7.0. The latest special edition of the Scion sporty coupe this model gets the usual list of add-ons like a TRD body kit and a custom color – called “High Voltage” yellow. Other...
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With the launch of Scion‘s new viral video ad campaign for the “High Voltage” Scion tC Release Series 7.0, the Toyota youth brand is hoping not just to sell cars, but to attract a more mature customer. While the TV spot and YouTube clips, which feature the Greek god Zeus, are aimed at being the...
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You can’t make a viral video, it just happens. But that doesn’t mean marketing agencies aren’t going to try and spend multi-million dollar budgets trying. The latest such example is Scion‘s new ad campaign. It’s a comedic piece using the Greek god Zeus, who is credited for creating the limited edition “High Voltage” Scion tC...
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The Scion brand is still in its infancy in Canada and as with all things, getting the word out can be tough. If you’re in the marketing business, the perfect situation would be a captive and receptive audience; and one you can reach for very few dollars spent. With that in mind, Scion Canada’s marketing...
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Perhaps the fact that there’s more interest in the car’s name than what’s under the hood is a sign that the Toyota FT-86 will be a bigger hit with hard-parkers than track fanatics. According to an unsubstantiated report by the notoriously rumor-filled AutoCar, the FT-86 could wear the ‘Celica’ badge when it makes in to...
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Spied last week sporting a rather suitable-looking Supra-esque spoiler, the Toyota FT-86/Scion FR-S has been nabbed again, this time without the Fast & Furious flare. Believed to be in the final stages of development, the FT-86 is powered by a 2.0-liter Subaru-sourced Boxer engine mated to a Toyota direct-injection system and is believed to make...
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Toyota will never stop developing mutations of its FT-86 sports car, which will be released sometime between now and the real Rapture. Maybe. But news from Japan indicates, finally, when we can see the officially official ultimate final production version: the Tokyo Motor Show, in December. Both Toyota and Subaru will launch versions of their...
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After years of teasing us with concept car after tantalizing concept car, Toyota is finally set to unveil a street version of all those FR sports cars—but with one minor change: this one doesn’t have an engine. Yep, this is a custom downhill racer built for Red Bull’s Soapbox Derby, and unlike the cardboard-ramshackle boxes...
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The highly anticipated Toyota FT86/ Scion FR-S rear-wheel drive sports coupe has been a hot item in the car world since the first concept debuted at the Toyko Auto Show two years ago. Information has been sparse and while Toyota has showcased several concepts, a realistic idea of what the small sports car will look...
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By now at least some of these official details are foregone conclusions, but Toyota has decided to confirm some of the technical specs about the production car that will evolve from the FT-86 Concept. As expected, the details are identical to those provided for the Scion FR-S from its debut at the New York Auto...
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April’s U.S. sales figures are in, and to the surprise of exactly no one, $4-gallon gas and continuing unrest in basically everywhere has led to a surge in small car sales. As far as small cars go, Kia, Scion and MINI were the front-runners: Kia sales shot up by 57 percent, while MINI’s increased by...
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The Scion FR-S, née Toyota FT-86 II Concept, Subaroyota, etc, finally gets a chance to open up its pipes for us in this exclusive video. The Scion evolution of the long-teased Toyota concept was shown at the New York Auto Show, but this is the first time it’s actually been turned on. Scion has said...
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Another one makes the list. This time around, it’s the all-new 2011 Scion tC sports coupe that’s been awarded the National Highway Traffic Safety Administration (NHTSA) top overall rating of five stars. The Scion tC, which made its way to dealerships in October 2010, earned top ratings in the New Car Assessment Program (NCAP) and...
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[vs-jwplayer movieid=”4S1dEfzLTGU” width=”640″ height=”390″ autoplay=”0″] When Toyota’s FT-86 finally makes it to market in North America next year it will wear a Scion badge. Revealed at the New York Auto Show, the FR-S Concept is the latest rendition of the front-engine rear-drive sports car that enthusiasts have been clamoring for since they first saw the...
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Easily the most anticipated debut of the 2011 New York Auto Show, Scion has just released its new FR-S Concept, based on the Toyota FT-86. Powered by a boxer 4-cylinder donated by Subaru, but using a Toyota direct-injection system Scion is promising sufficient power with “surprising” fuel economy. Described by Scion boss Jack Hollis as...
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Scion has just released a short teaser video of its FT-86 derived sports car ahead of its reveal at the New York Auto Show next week. The rumors appear to be quite true with the teaser showing a shape nearly identical to the FT-86 and the more recent FT-86 II Concept that debuted at the...
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A court verdict from a federal jury has ruled that Toyota’s unintended-acceleration woes were not to blame for a 2005 crash in which a Scion accelerated into a tree. The jury deliberated for two hours in a court on Long Island before voting in Toyota’s favor. The court case, which began on Monday, is the first one...
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Toyota has announced it will increase prices of its vehicles across the board by an average of 1.7 percent. The move comes not only in response to damages to it has sustained during the recent earthquake, but also due to the continued climb of the Yen. As a result, an entry level Yaris will see...
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