Subaru is the latest automaker to announce ambitious mid-term goals, with a new “Motion-V” plan designed to boost global vehicle sales 37 percent. Having already achieved incredible success over the past several years in North America, the Japanese automaker looks to continue that growth, forecasting a 24 percent rise in sales by 2016, up from...
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Ripple effects from Japan’s disastrous earthquake and tsunami continue to be felt across the automotive landscape, with Subaru confirming the 2012 Impreza compact sedan will be delayed. Subaru had not previously announced a launch date for what it touts as the most fuel efficient AWD vehicle on the market, and the delay isn’t a major...
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With the glamor of the Goodwood Festival of Speed behind us, car enthusiasts in Britain will no doubt turn their attention to the Cholmondeley Pageant of Power. This annual event is held at Cholmondeley Castle in Cheshire. At this year’s event, which runs from July 15 to 17, a very special Subaru is hoping to...
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After having just set the Isle of Man TT record, Subaru can now add another to its list after driver David Higgins smashed the official hillclimb record at New England’s highest mountain, Mt. Washington over the weekend. The record for the 7.6-mile Mt. Washington “Climb To The Clouds” Hill Climb was last set in 1998, with...
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Having recently set a new record for a production car on the Isle of Man TT motorcycle circuit, Subaru has now released a video to document the feat on the 200 turn, 37 mile course. The mostly stock WRX STI was driven by Isle of Man native Mark Higgins who managed to shave 20 seconds...
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Whether intentional or not, Subaru seems to be labeled as a “progressive” brand, and while their website contains the usual corporate gibberish about supporting and embracing “…the communities in which we live and work,” the company tends to put its money where its mouth is, openly supporting the LGBT community as well as motorsports and...
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Travis Pastrana looks to be going head-to-head with Ken Block on and off the track for 2011. Debuting his new 2011 Subaru WRX STi race car and livery through a viral YouTube video, Pastrana decided to spoof one of Block’s most popular videos by employing the assistance of scantily clad ladies, just not the ones...
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If you believe the saying that any publicity is good publicity, then the Canadian Sport Compact Series should be thrilled about this video. Then again, maybe not. Taken during a lapping day at Toronto Motorsports Park (formerly Cayuga) just North of Buffalo, the driver of a Subaru Impreza RS runs wide heading onto the front...
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It comes as little surprise that after 21 years the Isle of Man TT circuit record has fallen. After all, would you expect any less of a Subaru WRX STI when compared to the Rover 827 Vitesse driven by Tony Pond back in 1990. With native Mark Higgins behind the wheel, he managed a time...
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Subaru of America has announced the launch of its new iPad applications based on its 2011 model digital brochures. The free apps allows users to explore the 2011 Outback, Forester and WRX/STI through the iPad utilyzing videos, interactive demonstrations and 360-degree views. Apple has had tremendous success with its iPad, selling 4.69 million units alone...
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Subaru has announced a multi-year sponsorship agreement of the Isle of Man TT Races and rather than just sit idly by, the AWD turbo 4-banger brand is looking to participate, running a WRX STI on several timed laps of the famous TT motorcycle course. The iconic motorcycle course is infamously known as one of the...
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Subaru’s version of the Toyota FT-86 front-engine, rear-wheel drive sports coupe will finally debut at this December’s Tokyo Auto Show. Toyota will sell its version as a Scion in the U.S. As for the Subaru model, well, according to the latest reports, there won’t be a powerful, turbocharged STI version. Subaru has planned to produce...
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Call it whatever you like, but the upcoming Toyota FT-86/Scion FR-S/Toyotabaru/King Ghidorah sports car has been spotted in public, well ahead of its anticipated production-ready December unveiling. We know what the Toyota version looks like—time and time and time again. But the camoed-up version seen stuck in traffic on the 405 looks more like Subaru’s version—and...
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Toyota will never stop developing mutations of its FT-86 sports car, which will be released sometime between now and the real Rapture. Maybe. But news from Japan indicates, finally, when we can see the officially official ultimate final production version: the Tokyo Motor Show, in December. Both Toyota and Subaru will launch versions of their...
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In this interesting new advertising campaign, Subaru’s American division targets the Chinese-American Market with the 2011 Legacy. The ad called “Sweet Tomorrow” features a young Chinese-American couple, running errands and preparing for their home for the birth of their first child. It emphasizes safety and reliability of the Subaru brand preparing the couple for the...
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Tommy Kaira may be more popularly known for their Nissan GT-R accessories and their Toyota Prius styling kits, but they are also extremely popular among the Subaru Legacy crowd. While most Subaru enthusiasts are seen rolling around in an Impreza WRX or STi, there are quite a few that opt for the Legacy’s more elegant...
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Subaru of America has won the top automotive Webby Award and the Gold IAAA Award for their ‘mediocrity’ advertising campaign, which lampooned traditional mid-size sedans. Subaru played off the abudnance of bland sedans in the market place. Subaru’s campaign portrays a dull and unexceptional fictional vehicle: the 2011 Mediocrity, displayed in dull beige. hue ....
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Two separate Japanese automakers are planning similar fates for their underperforming vehicles, with both the Subaru Tribeca and Mazda6 set to be discontinued in the near future. Both models are nearing the end of their production cycles, (or have arguably exceeded them), and neither will live to see a second generation reports the Nikkan Kogyo...
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In addition, thanks to being fitted with a version of the next generation Subaru Boxer engine, as well as being lighter, the company says, the new car will also be more fuel efficient, rumored to deliver as much as 36 miles per gallon.
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We’ve all needed a tow one time or another, and for those who like off-roading, it seems to be inevitable. One unlucky Chevrolet Silverado owner found himself stuck in some not-too-deep mud, and the vehicle that was up for the job was none other than a Subaru Legacy GT, a family sedan with a pretty...
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Subaru is pushing ahead to differentiate the WRX and STI performance models from their lesser, Great-Dane-schlepping brethern. Unlike their rivals at Mitsubishi, there’s no controversy to whether their rally monsters will see next year. With the new Impreza unveiled at the New York Auto Show, there’s set to be a gap between the models....
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[vs-jwplayer movieid=”v4gqFVmleq0″ width=”640″ height=”390″ autoplay=”0″] Debuting the new 2012 Impreza at the New York Auto Show, Subaru has followed through on a larger plan to deliver vehicles that better suit the demands of customers, with toned-down styling and more interior room. Plus, like all new compact cars, fuel economy has increased significantly. Billing the car...
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Subaru took the wraps off their new 2012 Impreza sedan and 5-door at the New York Auto Show, riding a wave of strong sales and revamped products designed to appeal more to American consumers. The Impreza, which has gotten less quirky over the years, looks downright generic in its newest incarnation, but underneath the skin,...
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While we’re gearing up for the New York Auto Show, another one is happening a world away. At Shanghai, Subaru unveiled the XV concept, a new 5-door crossover. The XV is a crossover (likely based on the 2012 Impreza set to be revealed at the New York Auto Show this week) that’s smaller than the...
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