Built by Toyota Racing Development and RK Motors, this custom 2010 Toyota Camry NASCAR Edition is currently up for sale with a whopping $299,900 price tag, possibly making it the world’s most expensive Toyota Camry. Originally built for and debuted at the 2010 SEMA Show, what you get with the hefty price tag is a...
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There has been a trend of high profile NHTSA investigations recently, the most notable being Toyota‘s unintended acceleration and GM‘s Chevy Volt fire hazard. Although both cases have closed, NHTSA has announced a new case involving 830,000 Toyota vehicles for possible fire hazards. The National Highway Traffic Safety Administration are investigating a possible fire hazard...
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What could be cooler than a Toyota GT 86? How about a lighter and less-expensive version, stripped down of all the unwanted frills straight from the factory and ready to be your blank-canvas of customization? That is exactly what Toyota has done, offering the GT 86 RC model, the perfect package for anyone who wants...
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Toyota is taking big steps towards moving hybrids down-market. At the upcoming Geneva Motor Show the Japanese automaker will unveil the production version of its Yaris Hybrid and that’s just the start. Also set to be revealed is what Toyota is calling the FT-Bh concept. A size down from even the sub-compact Yaris, look for...
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In order to determine which non profits receive the cars, Toyota has organized a public voting pole on its corporate Facebook page, with the winners selected based on the highest number of votes.
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The numbers are always changing and a new list of the Top 10 best-selling vehicles in history, compiled by 24/7 Wall St. has a new model on top. There are some surprises on the list, but for the most part it all makes sense. Whether they’ve been in production for a long time or...
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You might believe that a high-tech hybrid might cost you an arm and a leg, but the Prius c may surprise you. Toyota has officially announced the pricing and trim levels of the new Prius c. There will be four versions available, each called grades. Each grade will come with the same hybrid power train, and...
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When you’re the CEO of a company, it must bring a sense of pride when a successful product is finally completed after years of hard work. Steve Jobs over at Apple had great pride in every iPhone that was released, and probably had a huge sense of satisfaction not only using the product he helped...
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Last month, Toyota alluded to the possibility that an Avalon Hybrid was in the works, claiming that a car under development would have “more space than a BMW X5, faster than a Volkswagen TDI and higher MPG than a Fiat 500.” And now we pretty much have confirmation that the vehicle Toyota Division Group Vice President and General Manager...
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Toyota wasn’t kidding when it called The Camry Effect “one of the most ambitious social media campaigns we’ve ever implemented.” In the days leading up to the super bowl, Twitter users were spammed by a whole army of Toyota’s verified Twitter accounts. Users who tweeted anything in regards to the big game, especially with hashtags...
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The overwhelming demand in Japan for the new Toyota Prius c (known as the Toyota Aqua Hybrid) could affect the number of vehicles the US receives when they start to arrive in March. Toyota reported that they have received 120,000 orders in Japan for their new compact hybrid sedan, a number 10-times the 12,000 they...
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Did you think that every automaker’s secrets were revealed at the North American International Auto Show in Detroit? Think again. At least ten new models will debut at this year’s Chicago Auto Show, which kicks-off this Wednesday, February 8th. Here’s a quick round up of what to expect: Acura The ILX Sports Sedan will debut,...
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The Toyota GT 86 is being hyped as a drift car extraordinaire, which seems to be a fitting title after watching the video below. This video comes out of Japan, and shows off two GT 86s, (which will be badged as Scion FR-Ss in North America), drifting around an impromptu pylon marked track. Both the drivers are...
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Toyota‘s display at this year’s Chicago Auto Show is going to fun. That’s because the automaker is teaming up with Hasbro to bring the Toyota Hybrid MONOPOLY Ride Experience to show visitors. A mini road course based on the Monopoly board game will be set up, which will take up 30,000 square feet of space....
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Toyota has launched a new social media initiative with a chance for participants to win a brand new 2012 Camry for themselves and one more for a friend. The opportunity will come tomorrow, Sunday, Feb. 5, during a live NBC broadcast – we’re presuming Toyota means the Super Bowl, but the oddly worded press release...
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Toyota is recalling 427 2011 RAV4 models because the side-curtain airbags that might not deploy. According to the notice, a propellant with incorrect specifications was used in the airbag inflator. In certain instances that can cause one or both of the devices to fail. The vehicles included in the recall were made between November 24...
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There was absolutely no surprised looks around here when we heard that TRD was hard at work on tuning the all-new Toyota GT 86. It’s been a while since Toyota had such a formidable sports car platform, but we have to admit we’re a little disappointed that a method of forced induction – like a...
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Toyota GT 86 chief engineer Tetsuya Tada is turning to the virtual world in hopes of making cars fun for the younger generation. It might come as a surprise to our readers, but there are actually people out there who couldn’t care less about cars or driving them. In fact, the man behind one of...
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The Toyota Corolla has long been the best-selling car of all time, but now it holds an even more impressive title: the world’s best selling vehicle. That may sound the same at first, but the “vehicle” list includes trucks, of which Ford has been selling plenty since it first introduced the F-Series line of trucks...
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In a January 2012 sales conference call, Toyota division group vice president and general manager Bob Carter reported some surprising results. Recovering from its mid-2011 slump, Toyota sold 124,540 units from its Toyota, Lexus and Scion divisions. Those sales translate to a 7.5 percent increase over last January. Toyota enjoyed a 9 percent increase in sales...
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Toyota racing announced today that the TS030 hybrid powered race car will compete in the World Endurance Championship races. Originally Toyota racing had planned on entering selected races on the World Endurance Championship circuit, but citing unexpected changes faced by the championship has now announced they will be a full-time entrant. This means that the...
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The Toyota GT 86, or Scion FR-S as it will be called in North America, isn’t available yet, but it’s already generating tuner buzz. We were satisfied with the stock 200-horsepower boxer engine during our review in December, but that’s not quite enough power for some of the folks in the hachi-roku forums. Tetsuya Tada, the car’s chief...
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What’s better than winning a brand-new 2012 Toyota Camry? Winning one for yourself and a friend! Along with a Super Bowl ad, which will air during half time, Toyota is launching its “pay it forward” contest that is an extension of Toyota’s “Camry Effect” campaign. This social media campaign shared Camry stories and memories from...
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We might become cautiously optimistic about Toyota if these reported order numbers continue to grow exponentially. It was just the end of December that we got reports that the Toyota Prius c in Japan (known as the Toyota Aqua) had reached 60,000 orders; and now just a little over a month later, they have reached 120,000...
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