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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.

Prius Plug-in Hybrid Gets Improved 95 MPGe Rating

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Prius Plug-in Hybrid Gets Improved 95 MPGe Rating
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Toyota is updating its figures for the Prius Plug-in Hybrid model ahead of the car’s launch, with improved numbers for both the MPGe (miles per gallon equivalent) rating and the remaining hybrid drive mpg rating. Previously Toyota had claimed the plug-in Prius would achieve 87 mpge using the electric mode and a 49 mpg once... Continue Reading...

Toyota Prius c Pricing Starts at $18,950

Toyota Prius c Pricing Starts at $18,950
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At its unveiling at the Detroit Auto Show, Toyota promised that the new Prius c would be priced below the $19,000 mark. Full pricing info has yet to be released but a Toyota representative speaking at the car’s launch in San Diego this week has informed us that the sub-compact hybrid will come with a... Continue Reading...

Toyota Camry Super Bowl Ad Showcase’s “Reinvention” [Video]

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After taking a three year hiatus from the advertising and marketing wonder we call the Super Bowl, Toyota has put together a new commercial which showcases the “re-invention” of the Toyota Camry, as well as some interesting ways to reinvent some of our favorite things. The Ad shows off reinvented babies that don’t poop (every parents dream),... Continue Reading...

First Production Toyota 2000GT Up For Sale

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First Production Toyota 2000GT Up For Sale
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The genesis of the Japanese supercar, the 1967 Toyota 2000GT is the first All-Japanese limited-production sports car to gain international recognition, changing impressions of the Japanese auto industry overnight. Without a true successor until Lexus presented its LF-A supercar more than four decades later, the 2000GT is a rare beauty and opportunities to find such... Continue Reading...

Lawsuit Demands NHTSA Disclose Records From Toyota Investigation

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Lawsuit Demands NHTSA Disclose Records From Toyota Investigation
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After almost a year since regulators closed Toyota’s unintended acceleration investigation, independent auto-safety firm Safety Research and Strategies announced Tuesday that a lawsuit has been filed in federal court requesting for the government to release internal records of said investigation. According to Safety Research and Strategies, there is reason to believe that the National Highway... Continue Reading...

Toyota Sells 400,000th Hybrid In Europe

Toyota Sells 400,000th Hybrid In Europe
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Toyota has delivered its 400,000th hybrid in Europe, marking a huge milestone for the Japanese automaker. Their entrance into the European hybrid market began back in 2000, and since then there has been three generations of their popular Prius and more recently, the Auris Hybrid in 2010. The 400,000th hybrid delivered in Europe was an... Continue Reading...

Consumer Reports Brand Survey also Reveals Purchase Intentions

Consumer Reports Brand Survey also Reveals Purchase Intentions
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Volkswagen, which is making a huge push to become a dominant player in the volume segment in the US, has seen its purchase intent double in the last few years, though it’s still low, rated at just under two percent, meaning that for many consumers, VW simply isn’t on the radar when it comes to... Continue Reading...

Japan Pricing For Toyota GT-86 Announced, Starts At $25,600

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Japan Pricing For Toyota GT-86 Announced, Starts At $25,600
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Autoguide had an opportunity to test drive the Scion FR-S almost two months ago and was immediately impressed with the new sports car’s handling and performance. Featuring a direct-injection 2.0L 4-cylinder boxer engine producing 200 hp at 7000 rpm and 151 lb-ft of torque at 6600 rpm, possessing a low center of gravity as well as... Continue Reading...

Toyota TS030 Hybrid Launch Footage [Video]

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You might be familiar with the sound a Le Mans car makes while whipping around the track, but this year Toyota is going to change all that. For the first time in more than a decade, the Japanese giant is entering in the 24 Hours of Le Mans race, set to start this June. Yesterday... Continue Reading...

HKS Dynos Toyota GT 86, More Details On Drift Car

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There’s a ton of buzz surrounding the return of HKS to drifting with Nobuteru Taniguchi behind the wheel of a Toyota GT 86. Now they were the first ones to throw the new sports car on the dyno, pulling down around 170-rwhp which has about a 15-percent drivetrain loss (200-hp crank), which is pretty impressive.... Continue Reading...

Toyota TS030 Hybrid Powertrain Details Released

Toyota TS030 Hybrid Powertrain Details Released
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Toyota spilled more details on Tuesday of its plan to run a hybrid at the 2012 24 Hours of Le Mans in June. Last week we reported that the Japanese automaker would be entering such a vehicle, but there were no details on the powertrain or the plan surrounding the car itself. That changed when... Continue Reading...

HKS Toyota GT 86 to Compete in D1 Grand Prix [Videos]

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It’s been a while since Nobuteru Taniguchi (NOB) has been behind the wheel of an HKS vehicle at a D1 Grand Prix event. But his past accolades piloting the HKS Mitsubishi EVO in Time Attack and HKS Nissan Silvia S15 in D1 Grand Prix still makes him one of the most respected drivers in the... Continue Reading...

Toyota Prius is Newest Addition to Berlin Police Force

Toyota Prius is Newest Addition to Berlin Police Force
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You would probably expect a Berlin police officer to go out and patrol in an Audi, a Mercedes, an Opel, or even a VW, but how about a Toyota Prius? The Berlin government calls it “Initiative 120”, an effort to sport an eco-friendly fleet of police vehicles that will all have emissions outputs of less... Continue Reading...

Toyota Yaris Hybrid Revealed: Geneva Motor Show Preview

Toyota Yaris Hybrid Revealed: Geneva Motor Show Preview
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Closing in on a year since the reveal of the Yaris HSD Concept at the Geneva Motor Show, Toyota has released the first production images of the gasoline-electric sub-compact. Sporting the front-end of the FCV-R hydrogen fuel cell concept, the Yaris Hybrid is powered by the same Hybrid Synergy Drive engine-motor combination as found in... Continue Reading...

Toyota 2000GT Solar EV Is A Retro Electric Vehicle [Video]

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Toyota 2000GT Solar EV Is A Retro Electric Vehicle [Video]
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The Toyota 2000GT was a limited production, front-engine, rear-wheel drive two-seater that was developed by Toyota in collaboration with Yamaha. It first made its debut in 1965 at the Tokyo Motor Show and proved that Japanese automakers could indeed make formidable sports cars. Nowadays, the 2000GT is considered one of the first seriously collectible Japanese... Continue Reading...

Toyota Prius Race Car Gets V6 Hybrid Drive

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Toyota Prius Race Car Gets V6 Hybrid Drive
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We were first to bring you pictures of the incredible Prius race car from the Tokyo Auto Salon and now we’ve tracked down info on the too-cool-to-be-green racer. Set to complete in the Super GT series in Japan, the vehicle was built by the APR racing team – a long time competitor in the series,... Continue Reading...

Manufacturers New Motto: Fewer Platforms, More Models, More Volume

Manufacturers New Motto: Fewer Platforms, More Models, More Volume
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Yet as we move forward and automakers seek to maintain economies of scale, the number of vehicle architectures is expected to shrink still further, even as many brands aim to proliferate their model offerings as well as adding localized production. Continue Reading...

New Toyota Corolla Could Get Direct Injection Turbo Engine

New Toyota Corolla Could Get Direct Injection Turbo Engine
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At the recent Tokyo Auto Salon, Toyota motorsports partner GRMN worked with the Japanese auto giant to introduce a turbocharged version of the popular Vitz (Yaris) compact. While the car on exhibit may be a one-off, Toyota is reportedly planning to shift its focus to downsized, turbocharged, direct-injection engines rather than focusing only on gas-electric... Continue Reading...

Toyota Prius v Out-Sells Chevy Volt in Just 10 Weeks

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Toyota Prius v Out-Sells Chevy Volt in Just 10 Weeks
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Earlier this month a new reports noted that Chevrolet Volt sales were more successful in its first year than the sales numbers of the Toyota Prius hybrid on its first year back in 2000. What little optimism Chevrolet might have had on the Volt’s sales performance were quickly silenced when data revealed that Toyota dealt... Continue Reading...

Peugeot Announces Its Withdrawal From Le Mans Effective Immediately

Peugeot Announces Its Withdrawal From Le Mans Effective Immediately
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Peugeot announced its withdrawal from Le Mans effective immediately. While the diesel Peugeot 908 prototype won the 2009 24 hours of Le Mans outright, and has also earned 14 victories out of the 16 races in 2011, Peugeot has decided to terminate its endurance racing program in order to place greater emphasis on its sales... Continue Reading...

2012 European Car of The Year Short List Announced

2012 European Car of The Year Short List Announced
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For the first time in it’s 47 year history, the European award for car of the year will be announced at the 2012 Geneva Auto Show. Hakan Matson, automotive editor of Swedish newspaper Dagens Industri and President of the jury said, “We are very pleased to have won the Geneva Motor Show as our partner.... Continue Reading...

Toyota Hybrid Le Mans Race Car Revealed

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Toyota Hybrid Le Mans Race Car Revealed
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The dominating diesels will have a fuel economy foe at this year’s 24 Hours of Le Mans, thanks to a new hybrid race car from Toyota. Set to compete in the top-tier LMP1 class later this year, the first photos of the hybrid electric drive prototype have hit the net, thanks to a tweet by... Continue Reading...

Toyota NS4 Plug-in Hybrid Concept Video – First Look: 2012 Detroit Auto Show

Toyota NS4 Plug-in Hybrid Concept Video – First Look: 2012 Detroit Auto Show
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It’s a look into the future says Toyota. Unveiled last week at the Detroit Auto Show, the NS4 plug-in hybrid concept was built to showcase a new plug-in hybrid model Toyota is planning that will sit separate from the Prius in its lineup. The car will get a next-generation hybrid drivetrain and also features several... Continue Reading...

Toyota Electric Sports Car Concept Revealed [Video]

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Officially, Toyota will tell you that the future is in hybrid powertrains. But unofficially, well, they’ve built an electric sports car, which was revealed at this year’s Tokyo Auto Salon. Based on the chassis of a Toyota Sera (a rare sports car built from 1990-96), the TES-ERA EV shares that car’s gullwing door concept, though... Continue Reading...
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