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The Toyota GT86 Design Story – Videos

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Earlier, we had reason to celebrate as production for the Subaru BRZ and Toyota GT86 had finally kicked off in Japan. The highly anticipated sports coupe will make its way to America as the Scion FR-S to hot anticipation. But just in case we’ve all forgotten how great the Toyota GT86/Scion FR-S is, the Japanese... Continue Reading...

Prius c Sales Top 1,000 Units in First Three Days

Prius c Sales Top 1,000 Units in First Three Days
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Toyota is the brand to beat when it comes to hybrid vehicles, and the recently launched Prius c subcompact helps reinforce that trend.  According to Toyota, the Prius c, which launched on March 12, has sold 1,201 in its first three days on the market, making it one of the company’s fastest selling vehicles. In... Continue Reading...

Mitsubishi EVO Crashes Hard in Hungarian Rally Race – Video

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Rally racing is not a forgiving sport. It’s not like an oval or most road course’s where you can simply run off the track and not be at risk of smashing a tree, or a hitting a ditch like this driver did. This video comes from a Hungarian rally race, and shows us why it... Continue Reading...

Infiniti Global Ad Campaign to Feature F1 Champ Sebastian Vettel

Infiniti Global Ad Campaign to Feature F1 Champ Sebastian Vettel
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Infiniti is continuing to leverage its relationship with two-time Formula One World Champion Sebastian Vettel with the launch of a new global ad campaign. Earlier this month, the Japanese luxury automaker announced the official production model for the Sebastian Vettel Special Edition FX. The marketing campaign will feature an onslaught of material including digital media,... Continue Reading...

Subaru EyeSight Safety Technology Announced: 2012 New York Auto Show Preview

Subaru EyeSight Safety Technology Announced: 2012 New York Auto Show Preview
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Subaru announced its new, low-cost suite of safety systems called “EyeSight” today that the company says will be one of the most affordable instances of this technology on the U.S. market.  By using two charge-coupled device (CCD) cameras mounted inside the car on the upper edge of the windshield, the company is able to offer a... Continue Reading...

MyMazda App Now Available For Android Smartphones

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MyMazda App Now Available For Android Smartphones
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Good news Android users and Mazda owners – you can now download Mazda’s MyMazda app. The MyMazda app had previously only been available for iPhone users, but now Android smartphone users can use this app to get real-time information about their vehicle. This free app updates you as to service offers personalized to your car,... Continue Reading...

Mazda CX-5 Initial Demand is Promising Says President

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Mazda CX-5 Initial Demand is Promising Says President
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Mazda has a lot riding on its new CX-5, discontinuing the CX-7 to make way for it. But according to the Japanese automaker’s president, Takashi Yamanouchi, initial demand for the model is strong and he even went so far as to “hope to sell near 200,000 units.” According to Mazda, it received 8,000 CX-5 orders in Japan... Continue Reading...

Subaru Forester Recalled Over Faulty Seatbelts, 275,000 Units Affected

Subaru Forester Recalled Over Faulty Seatbelts, 275,000 Units Affected
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Subaru is issuing a recall for 275,000 Foresters today, built between November 26, 2007 and March 13,2012. NHTSA cites a fault in the automatic locking retractor in the rear center seat belt assembly as the source of the issue. This specific seat belt connector is used for restraining child seats, and because of the faulty locking... Continue Reading...

2013 Subaru BRZ Owners Manual, Accessories Price List Made Public

2013 Subaru BRZ Owners Manual, Accessories Price List Made Public
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The full owners manual for the new Subaru BRZ hit the web today courtesy of self proclaimed “performance dealership”, Subaru of Keene in New Hampshire. The latest development in the upcoming new Subaru release is that the BRZ will be coming to America in limited quantities. Using this as its angle Subaru of Keene posted... Continue Reading...

Honda Paying Bloggers for Good PR

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Honda Paying Bloggers for Good PR
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Automotive journalism is riddled with pitfalls for corruptible folk, something automakers know all too well. Apart from the usual moral gray areas sponsored press junkets, sometimes questions of integrity are just black and white. In a recent piece of investigative journalism, Gawker car site Jalopnik (itself not immune to morally gray journalism) exposed how marketing firm... Continue Reading...

2013 Nissan Altima Taillight Teased: NY Auto Show Preview

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Nissan has just released the third video in a string of teasers showing off the 2013 Nissan Altima which will debut at the 2012 New York Auto Show.  This video highlights the taillights and a small portion of the rear end of the car. When the Altima bows, Nissan says it will have greatly improved fuel... Continue Reading...

Volkswagen and Suzuki Court Decision Won’t Come Until 2013

Volkswagen and Suzuki Court Decision Won’t Come Until 2013
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The ongoing saga between Volkswagen and Suzuki may last a bit longer. The German automaker is facing arbitration brought by the Japanese automaker to end their partnership, and VW said that the London court handling the proceedings won’t reach a decision before next year. The break up has been a rough one when back in... Continue Reading...

Luxury Car Incentive War is Just Beginning, BMW Says

Luxury Car Incentive War is Just Beginning, BMW Says
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Weighing one model against another can be a hassle for people mulling over a new car purchase. As if it wasn’t difficult enough, those shopping for luxury cars also have to weigh the incentives being offered. “What we see with the beginning of the fourth quarter is that the pressure on the pricing front has... Continue Reading...

Watch a Toyota GT 86 Crash While Hooning – Video

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In a preview of things to come once the Scion FR-S goes on sale here and the stability control program gets switched off, here’s some video of a Toyota GT 86 crashing into a safety barrier. The accident occurred at the Mega Web, which is billed as a “Look, Ride and Feel Car Theme Park”... Continue Reading...

2012 Mitsubishi Outlander Sport Earns IIHS Top Safety Award

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2012 Mitsubishi Outlander Sport Earns IIHS Top Safety Award
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Some of us might have forgotten that the 2012 Mitsubishi Outlander Sport exists, after seeing the next-generation Outlander debut at the recent 2012 Geneva Motor Show. Nonetheless, the Japanese automaker did a light update to their Outlander Sport for the 2012 model year and the small crossover recently earned an Insurance Institute for Highway Safety... Continue Reading...

Toyota Prius c Commercial Features The Game of Life

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Board games aren’t popular like they used to be, thanks to the wealth of electronic entertainment available today. Still, many of us probably remember the Game of Life which is probably what Toyota is banking on with their new ad campaign for the Prius c. Targeted towards first-time car buyers, Toyota leveraged its partnership with... Continue Reading...

Mazda Rotary Engine Returning thanks to Breakthrough

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Mazda Rotary Engine Returning thanks to Breakthrough
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It would have been easy to write rotary engines off the speculative books at Mazda — poor milage and questionable long-term reliability made traditional piston engines seem favorable to many.  Yet against the odds, the Japanese automaker seems to have found a formula to keep the smooth-spinning screamer alive in its lineup. Mitsuo Hitomi, general manager of... Continue Reading...

Nissan Recalls 8,120 Infiniti M45 Sedans, Inaccurate Gas Gauge

Nissan Recalls 8,120 Infiniti M45 Sedans, Inaccurate Gas Gauge
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Few people carry an emergency gas tank, even fewer carry it full but doing just that might be a good idea for a few Infiniti owners. Nissan is issuing a recall for 8,120 Infiniti M45 sedans made between March 7, 2002 and June 3, 2004 because the cars may run out of gas — unannounced.... Continue Reading...

Toyota Goodwood Festival of Speed Lineup Announced

Toyota Goodwood Festival of Speed Lineup Announced
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Toyota will be sporting some nice hardware at this years Goodwood Festival of Speed, debuting the TS030 hybrid Le Mans car, the Dynojet Racing-prepared Toyota Avensis and Gazoo Racing LFA and GT86.  The Festival of Speed, as the name suggests, celebrates racing heritage and fast cars, both of which Toyota has to offer. Toyota Racing... Continue Reading...

Toyota ‘100 Cars For Good’ Charity Open for Applications

Toyota ‘100 Cars For Good’ Charity Open for Applications
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Applications opened at noon Eastern Standard Time, today for Toyota’s 100 Cars for Good campaign that donates the aforementioned number of cars to 100 non-profit organizations over a period of 100 days. Last month we reported that the program would enter its sophomore year, which began today. Applications are being accepted until March 26 at 11:59 Pacific... Continue Reading...

DeltaWing Racer To Be Powered By Nissan

DeltaWing Racer To Be Powered By Nissan
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One of the most interesting race cars to ever come to life is the DeltaWing racer. Originally designed to be an innovative replacement for the IZOD Indy Car race series, this futuristic race car seems to have a found some new life. Originally, it was rejected by the Indy Car series, who opted to go... Continue Reading...

Jim Lentz Named First American CEO of Toyota Motor Sales

Jim Lentz Named First American CEO of Toyota Motor Sales
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Toyota recently announced its North American leadership changes with current president and COO of Toyota Motor Sales (TMS), Jim Lentz, becoming the first American CEO of TMS. Lentz will make the official rise from COO to CEO on April 1st and has been one of the prominent faces of Toyota during their recent recall issues.... Continue Reading...

2012 Honda Jazz Si Limited Edition Isn’t Very Sports Injected

2012 Honda Jazz Si Limited Edition Isn’t Very Sports Injected
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The Si trim moniker for various Honda models throughout its history has always symbolized increased performance. Short for “sport injected”, fans of the Civic body will remember generations of Si models as being the funnest to own and drive. Which is why it’s such a shame that the Honda Jazz Si that the Japanese automaker... Continue Reading...
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