In fact some people have done incredible things to prove their loyalty to the brand. Examples include getting Honda tattoos, requesting special ‘Honda’ haircuts, even carving the company logo on their front lawn.
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A Honda dealer in Vancouver, Canada who wanted to show support for the NHL’s Vancouver Canucks was forced to remove the team’s logo from their showroom. Kingsway Honda manager Doug Lum told the CBC that the NHL informed Kingsway Honda that the use of logos constituted copyright infringement and had to be removed immediately. Lum...
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Lexus dealers have sent a grave warning to the company’s corporate brass in an internal document that has been obtained by the team at Jalopnik. The file, which details the concerns expressed by dealers at the recent Lexus Southern Region meeting, cites numerous issues with the brand and warns that, “it risks becoming another Buick.”...
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If you own a 2002 to 2004 Honda CR-V it could be the subject of a recall in the near future after federal safety regulators announced an investigation into headlight failures for those model years. The National Highway Traffic Safety Administration (NHTSA) has announced an early investigation into almost 300,000 of the Honda soft-roaders after...
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To help ensure the company’s new supercar doesn’t show up as tomorrow’s news after being wrapped around a pole, Lexus has created the Lexus LFA Driver Development school to get educated on how to control their amazing new machine. In this video that spotlights the Lexus LFA Driver Development School, several LFAs are seen trekking...
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In addition, thanks to being fitted with a version of the next generation Subaru Boxer engine, as well as being lighter, the company says, the new car will also be more fuel efficient, rumored to deliver as much as 36 miles per gallon.
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Hyundai boosted its quarterly profit by 46 percent, and managed to outsell Honda, whose production was hampered by the earthquake and tsunami that hit Japan in March. Hyundai managed to sell 919,000 units in the quarter, compared to 860,000 for Honda. Honda’s earnings, output and total sales were down markedly, in line with other Japanese...
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Honda is apparently developing a hybrid version of their Goldwing motorcycle, a first in the two-wheeled world. A drawing that was attached to Honda’s patent filing seems to show a near replica of their Goldwing touring motorcycle. While hybrids tend to deliver wonderful fuel economy gains in city driving, the Goldwing is meant to travel...
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In a very surprising and unfortunate move, HKS USA sent out an email to several of their dedicated distributors stating that HKS USA will cease to exist by the end of August, 2011. Opened since 1982, HKS USA was one of the pioneers in America in distributing high quality, Japanese-made parts to our market. In...
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Having just launched the new 2012 Civic, Honda will introduce its soft-roader variant near the end of this year. The 2012 (or possibly 2013) CR-V is expected to undergo a long series of upgrades with minor style changes and little expected in terms of upgrades to the engine. The 2012 CR-V should be lighter than...
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The Scion FR-S, née Toyota FT-86 II Concept, Subaroyota, etc, finally gets a chance to open up its pipes for us in this exclusive video. The Scion evolution of the long-teased Toyota concept was shown at the New York Auto Show, but this is the first time it’s actually been turned on. Scion has said...
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There’s an urban legend that Mitsubishi originally wanted to name the Starion, the ultra-80s turbo terror, the “Stallion,” only to FUBAR the translation. Say what you will about stereotypical Japanese pronunciation—somebody at Lexus isn’t helping that cliché. A GS450h hybrid recently ran out of juice in Holland, only to display the unintentionally hilarious message “low traction battely.”...
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Breaking news is striking our industry as word has come that 2&4 Motoring, publishers of Best Motoring and Hot Version for over 24 years, will be forced to shut down both operations effective next month. This is tragic news to many of us who grew up watching some of the greatest JDM vehicles battling it...
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When Nissan finally gets around to replacing the Titan pickup truck, there’s a solid chance it will come with a diesel powerplant – at least as an option. Previous reports had indicted that there was a possibility, but in a recent interview, Nissan product boss Larry Dominique gave his strongest endorsement yet, commenting that, “diesel...
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The CR-Z that Honda fanboys have been begging for is on its way thanks to Mugen. The European division of the tuner has just released new details on its high-performance version of the sporty hybrid coupe, with the big news being a supercharger under the hood to deliver 200-hp. Mugen Euro hasn’t released exact specs...
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With the new 2012 Honda Civic lineup having just been announced at the New York Auto Show, it’s natural for Honda lovers to scratch their heads and wonder where the hatchback variant is. Or better yet, where the Si hatchback version is. Apparently right now it’s only available in the brilliant minds of Photoshoppers worldwide....
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We’ve all needed a tow one time or another, and for those who like off-roading, it seems to be inevitable. One unlucky Chevrolet Silverado owner found himself stuck in some not-too-deep mud, and the vehicle that was up for the job was none other than a Subaru Legacy GT, a family sedan with a pretty...
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Volkswagen is looking to add an entry-level brand for the Chinese market as a means of stabilizing its lead in the Chinese marketplace. “We are currently evaluating with our partner First Auto Works whether we need to add a domestic brand to enter the low-cost portion of the Chinese market,” Soh Weiming, executive VP for Volkswagen’s...
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Like other Japanese automakers, Toyota continues to be affected deeply by the earthquake and tsunami in Japan. Now the company is saying that it will be at least 6 months before they can resume production at levels before the disasters. By November, Toyota is hoping that production, both overseas and American, will return to normal—with...
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The Nissan Leaf has been in the press quite a bit recently. While it recently took top honor of “World Car of the Year” at the 2011 New York International Auto Show, it has been in the news recently that some Leaf owners have been left stranded on the road because the battery indicator was...
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Subaru is pushing ahead to differentiate the WRX and STI performance models from their lesser, Great-Dane-schlepping brethern. Unlike their rivals at Mitsubishi, there’s no controversy to whether their rally monsters will see next year. With the new Impreza unveiled at the New York Auto Show, there’s set to be a gap between the models....
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In fact, no fewer than 35 cases of severe rusting were reported and of those, 18 vehicles were suffering from steering problems as a result.
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Many a Honda fanboy is under the impression that the brand has lost its way, putting too much of a focus on green technology and not enough on driving enjoyment and performance. But Honda is looking to restore faith in the company by merging the two ideas says President Takanobu Ito, confirming that it is...
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Nearly 5 months in to the calendar year, Lexus has admitted that it will not be able to sustain its lead in the luxury car sales race, due to tight supplies of vehicles and parts from Japan. With dealers down to a 30 day supply of cars (compared to a usual 60 or 90 day...
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