When you’re the CEO of a company, it must bring a sense of pride when a successful product is finally completed after years of hard work. Steve Jobs over at Apple had great pride in every iPhone that was released, and probably had a huge sense of satisfaction not only using the product he helped...
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Enthusiasts may not like the fact that the 2013 RDX no longer has Honda’s Super Handling AWD system, or its impressive turbocharged 4-cylinder engine. But enthusiasts don’t buy cars like the Acura RDX… not enough of them anyway. As a result, Acura has revamped the RDX with a softer approach, with added utility and a...
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In keeping up with the Corvette video we showed earlier today, we have a Honda S2000 trying its hand at the drag strip. Of course, with a little help from Real Street Performance, this S2000 really flies. Witness the car lift it’s front wheels at just about the 1:07 mark of the video. The description...
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For decades, the design of the Honda NSX remained mostly untouched, save for a headlight/front-end refresh. But for the most part, the NSX was highly regarded as Japan’s answer to the Italian supercars from Ferrari and Lamborghini, that is until Lexus introduced the LFA and Nissan made its GT-R available worldwide. But now that we...
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The Toyota GT 86 is being hyped as a drift car extraordinaire, which seems to be a fitting title after watching the video below. This video comes out of Japan, and shows off two GT 86s, (which will be badged as Scion FR-Ss in North America), drifting around an impromptu pylon marked track. Both the drivers are...
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Despite Ford’s efforts to stop GM, the apocalypse-surviving Chevy Silverado commercial aired last night during the Super Bowl. According to GM, the advertisement was intended as a “good-humored” spoof on the Mayan calendar predictions. Depicting a band of Silverado owners that are navigating across a “completely over-the-top, outrageous version of the devastation and destruction predicted to occur...
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One-upping its own Super Bowl from last year wasn’t going to happen for Chrysler, but that didn’t stop the once-beleaguered automaker from continuing to spread its Imported from Detroit message. Replacing Eminem in this year’s spot is the gruff-voiced Clint Eastwood, extolling the virtues of America, pushing through the tough times and moving into the...
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Things just got mighty interesting with the Super Bowl ads, with Ford sending a cease-and-desist over to both General Motors and NBC in hopes that the Chevrolet Silverado apocalypse ad won’t air during the big game. It’s probably too little, too late considering the commercial has already been seen several million times on the Internet,...
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A few days ago, Motor Trend reported that Cadillac was putting its ATS Coupe on the shelf for the time being, and that the convertible and wagon variants were going to be dropped completely. But now it appears as though Cadillac may have a thing or two to say about its ATS plans – even...
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About two months ago we reported a collection of luxurious and exotic machines that were involved in a bizarre accident in Japan that claimed at least eight Ferraris, three Mercedes-Benzes, a Lamborghini, a Nissan Skyline and a Toyota Prius. The exotic car crash occurred on the Chugoku Expressway out in the Yamaguchi Prefecture and fortunately...
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BMW might be a little bit late to the whole “let’s release our Super Bowl ads before the Super Bowl” party, but they’re making up for it with quantity over quality. Six short clips were released by BMW and only a pair of them will air during the big game on Sunday, but you’ll probably...
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Easily the most beautiful piece of sheetmetal unveiled at this year’s Detroit Auto Show, the Lexus LF-LC Concept stunned crowds with its technology, style and mystery – hinting at a future super coupe that’s still a few years off. Created by the brand’s Calty design studio in Southern California, one can’t help but wonder how...
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The Ferrari FF is gorgeous anywhere, but putting letting it loose in the middle of a snow-covered forest with Markku Alen behind the wheel? Roll the cameras, because something amazing is about to happen. In possibly one of the most scenic backdrops you could capture on film, Ferrari put former World Rally Champion Markku Alen...
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You would think with all the damage control Chevrolet has to do after their share of bad press on the Volt that they would be able to come up with a better, more creative ad for this year’s Super Bowl. Nonetheless, Chevy will be presenting your run-of-the-mill commercial featuring aliens from another planet, or galaxy...
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Mercedes-Benz may have overestimated its latest commercial shoot’s seclusion and the public’s pension for sharing videos online. A cyclist sporting a GoPro camera stumbled across a Mercedes-Benz video shoot and started recording right away. The shooter hit the jackpot by spying the all new Mercedes A-class without camouflage. We saw the A-class concept at last year’s...
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Kia has been hyping its Super Bowl ad quite a bit this year, introducing its star studded cast over two weeks ago and releasing a rather enticing video of super model Adriana Lima waving a checkered flag; for five straight hours. Now we have the full commercial for your viewing pleasure. Mötley Crüe, Adriana Lima,...
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Forza Motorsport 4 fans have something to look forward to on Feb. 7 when the American Le Mans Series is released as new downloadable content (DLC). The pack will give gamers 10 new virtual cars including the 2011 Audi R18 TDI 24 Hours of Le Mans champion and the 1991 Mazda 787B, the last Japanese...
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With all the Super Bowl ads finding their way onto the Internet well ahead of the big game, we’ve already had our fair share of head scratchers, like the commercial from Audi, and humorous ones like Acura‘s NSX commercial starring Jerry Seinfeld and Jay Leno. And while we understand that most ads are designed to...
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We have already seen the video of the Nissan Juke-R taking on some Italian and German exotics in Dubai, but a newer version has surfaced which is much better quality and allows us to watch the super cars get whipped in high definition. The Juke-R is seen competing with a Mercedes-Benz SLS AMG, a Lamborghini Gallardo LP560-4 and a Ferrari 458 Italia in...
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Not to be left out of the fun, Lexus is joining the Super Bowl action with an ad of its own. The first time the company is running an ad during the big game, this 30-second spot will star the 2013 GS. Titled “The Beast,” the commercial features the GS breaking free of a silver...
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As though the reveal of the NSX Concept at the Detroit Auto Show didn’t garner enough buzz, Acura is looking to reach an even wider audience by showcasing the new hybrid sports car during this weekend’s Super Bowl. And to help out they’ve employed the help of two of the word’s best known comedians, both...
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Chevrolet has been on a marketing spree with their new compact Sonic, pulling off antics left and right including having Rob Dyrdek kickflip a Sonic and taking one skydiving over the Arizona desert. For this year’s Super Bowl ad, Chevrolet looks to share all of the Sonic stunts it pulled off the past year which...
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We’ve got a full 60 second commercial that’s set to air during this weekend’s Super Bowl game. It’s from Hyundai and it features a musical performance by actual Hyundai employees. The rumor floating around is that the ad was inspired by Hyundai’s founding chairman, Chung Ju-Yung and his “words of determination and encouragement.” Titled “All...
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After taking a three year hiatus from the advertising and marketing wonder we call the Super Bowl, Toyota has put together a new commercial which showcases the “re-invention” of the Toyota Camry, as well as some interesting ways to reinvent some of our favorite things. The Ad shows off reinvented babies that don’t poop (every parents dream),...
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