Subaru of America has won the top automotive Webby Award and the Gold IAAA Award for their ‘mediocrity’ advertising campaign, which lampooned traditional mid-size sedans. Subaru played off the abudnance of bland sedans in the market place. Subaru’s campaign portrays a dull and unexceptional fictional vehicle: the 2011 Mediocrity, displayed in dull beige. hue ....
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We’re well aware that the last Nissan you ever thought would see the track as a full-blown race car would be the all-electric Leaf, but you have to admit, the Nismo RC Leaf is one bad-ass looking piece of electric machinery. Even though Nissan has built their racing heritage on their 350Z/370Z and GT-R platform,...
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Jeep has just hired and filmed a commercial with Lenny Kravitz to give the brand a new cool look. The commercial features Lenny Kravitz off- roading in the backwoods in a 2011 Jeep Wrangler Unlimited. The commercial also features Lenny Kravitz’s new song from his album “Rock Star City Life”. Check out the video for...
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Last week we received a few teaser shots of the updated K-Pax Racing Volvo S60 and now the new car has been fully revealed ahead of its racing debut this weekend at Mosport International Raceway. Competing in the SCCA World Challenge series, the K-Pax Volvo has carried on this year sporting the same bodywork as...
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With the first photos of the Ferrari P4/5 Competizione in full race livery hitting the net last week we now have video from the team’s first race. The most exciting thing about watching the bespoke race car isn’t how it performs, however, but what happens when a Lexus LFA dive-bombs a corner on an unsuspecting...
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In what is a clearly a great marketing stunt, BF Goodrich is teaming up with Olympic Gold Medalist Shaun White to teach him how to drive. And by driving, we mean the typical fashion we expect to see with BF Goodrich – tearing up tires all over the track. White had the privilege of going...
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To launch Toyota’s luxury brand in America, Lexus‘ brilliant marketing team made a now infamous commercial with an LS400, a dyno and a fine collection of champagne glasses. Over two decades later, an avid Lexus enthusiast tried to reenact the ad with his own LS460. Unfortunately his video had some very different results with the...
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One of the most unique drift cars to ever hit the scene was JIC Magic’s 993 Porsche. It features a 3.8L twin-turbo powerplant and is a 1996 lightweight Euro model. But it didn’t just get sideways, tackling the road race/time attack course as well with an impressive 650-hp. There’s a lot of history behind the...
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Looking like it was inspired by Vaughn Gitin Jr.’s ’69 Ford Mustang RTR-X that debuted at the SEMA Show last year, this 1967 Chevy Camaro is a prime example of how amazing a result restomod projects can have. Blending new-age performance with an old-school look, the owner of this car paired a ’67 Camaro body...
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There’s no justice like mob justice. Then again, we’re sure you’ll have a different opinion of the car “thief” in this video once you hear all the facts. At the annual Northwest Region Spring Meet for Honda-Tech owners things got very out of hand when someone hopped into a CRX and tried to drive off....
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Dubbed Square Style, the tuners over at Vilner has transformed Smart’s ForTwo to interesting new heights. Originally commissioned for a Bulgarian businessman for advertising purposes, Vilner is now willing to offer this transformation to all those interested in making their Smart ForTwo more stylish and flashy. No performance modifications were done, but it’s evident that...
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The new Lamborghini Aventador may be six inches longer than the Murcielago it replaces, but that doesn’t mean it can’t fit into some pretty tight spaces. Recently the maker of Italian exotic cars hand-assembled a version of its new carbon chassis 700-hp supercar in-doors. The car now sits as the main attraction at the “La...
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Red Bull has made a name for itself with crazy motorsport antics. The latest stunt is profiled in a video of their drifters, Rhys Millen and Ryan Tuerck, piloting Red Bull-sponsored machines sideways through Peachtree Street in Midtown Atlanta, Georgia. The tandem street drifting was part of a promotion for the Formula Drift event in...
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If you’re waiting for the debut of the 2012 BMW M5, you’ll have to keep on waiting. Not set to debut until the Frankfurt Auto Show this Fall, BMW is at least keeping those interested in the car (who isn’t?) appeased with plenty of teaser videos, images and a concept car. The latest installment of...
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To highlight the launch and strength of the all new Volkswagen Amarok pickup, four of the trucks were used to demolish a 219 foot industrial chimney. The industrial building was in Reading, Berkshire, UK, and the trucks were attacked to the top of the chimney using a 650 foot length of rope. The 2.0 litre...
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Last week we reported the news of Kuno Wittmer setting a new lap record at Miller Motorsports Park in a Dodge Viper ACR and now we get to witness it through the beauty of two synchronized cameras. The record-setting lap time, which was just barely shy of 2-minutes (1 minute 59.995 seconds) was close to...
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BMW put this video together regarding a duel held between Nico Bastian in his E92 M3 and Rico Penzkofer on his 1000cc BMW RR motorcycle. The two friends bet one another that both were faster then each other around the track. The race was set up with both drivers on opposite sides of the track...
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Nissan Brazil continues to make headlines and generate plenty of controversy with its commercials. In March Ford of Brazil announced it was suing Nissan in the country after the Japanese automaker ran an wherein Ford engineers are portrayed as rappers, living high on the riches generated by overcharging customers. Oh, and there were also some...
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To help ensure the company’s new supercar doesn’t show up as tomorrow’s news after being wrapped around a pole, Lexus has created the Lexus LFA Driver Development school to get educated on how to control their amazing new machine. In this video that spotlights the Lexus LFA Driver Development School, several LFAs are seen trekking...
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While Porsche‘s Panamera’s styling is still a love it or hate it for many, the aftermarket has been progressively turning it into a more “love it” vehicle through some aesthetic changes like Vorsteiner’s V-PT kit. True to Vorsteiner fashion, the V-PT kit for the Panamera consists of subtle and clean lines rather than gaudy and...
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We’ve come a long way (thankfully) from the first Fast and the Furious movie, and amazingly we’re somehow on a fifth flick that just hit the big screen. Looking to take advantage of their prominent product placement throughout the movie, Dodge will be releasing five limited edition Dodge Chargers, dubbed Fast Five Editions. Each car...
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[vs-jwplayer movieid=”o7HanKiq6r8″ width=”640″ height=”390″ autoplay=”0″] After releasing the first dramatic video of the new Aventador on the streets of Rome yesterday, Lamborghini has now added a second mini-film that cuts right to the action. The two 700-hp V12 Aventador’s take to the Italian countryside for a game of cat and mouse, and like the last...
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The term epic is overused these days for sure. This video is, however, Epic. Yea, that’s a capital E. There’s enough awesome cinematography and powerful classical music in this promo clip for the new Lamborghini Aventador that you might think Chuck Norris took Bill & Ted’s time machine back to do battle with the Gladiator....
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[vs-jwplayer movieid=”FRvdY9U_VDY” width=”640″ height=”390″ autoplay=”0″] After re-launching in North America last year, Fiat has just introduced its second model to our shores, the 500 Cabrio. A ‘convertible’ version of the 500 hatchback, the Cabrio is a different sort of drop-top as it retains the factory roof structure, but with a retractable material top instead of...
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