Lincoln has revamped its MKS for 2013, sporting a whole new exterior appearance as part of a change in the brand’s design direction. While different, it’s not exactly a departure from the previous model, although with this just a mid-cycle update any drastic changes will have to be saved for the next all-new model. Debuting...
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Lincoln is brewing up some more interest for its upcoming LA Auto Show debuts. Recently we were teased with a single photo showcasing the new design of the 2013 MKS and MKT, and now the Ford luxury brand has released a couple more. This time it’s clearly showcasing the new MKS sedan’s LED taillights and...
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It’s not much to go off of, but we’re used to teasers before any major auto show. This year, Lincoln will be showing off its new styling direction that promises to be “forward-looking and more elegantly crafted” than before and it appears that they have a new MKS and MKT set to debut at this...
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Well now it appears those plans have been axed, Lincoln deciding that a better use of resources would be to introduce a compact crossover, since according to inside sources at Dearborn it was believed said small car (shown above in concept form) could cannibalize sales of Lincoln’s bread and butter sedan, the MKZ, also slated...
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As engineers of Lincoln quietly work to bring the brand back to relevance, an update to the current Lincoln MKS sedan and MKT crossover will be unveiled at the upcoming 2011 Los Angeles Auto Show as 2013 models. Although official information has yet to be released, the 2013MY MKS and MKT are expected to receive...
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What would it take to transform Lincoln from a luxury imitator to a genuine rival to the world’s finest premium marques? While there are numerous factors, one of the most important is a flagship sedan, with size, opulence and it must be rear-wheel drive. According to two sources inside Ford, the Blue Oval is mulling...
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Cadillac is hoping to use an unconventional marketing strategy to lure buyers to its upcoming XTS sedan, with plans to market it to limo services as a livery vehicle or “black car”. While the livery car market is a small niche segment, it naturally attracts a fair number of high-end clients who use the vehicles...
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This car is so pimp, it wouldn’t be afraid to slap Snoop Dog. From an era when good cars were big cars comes what might just be one of the biggest and best of them all, a 1976 Lincoln Continental Town Car. Currently listed for sale at RK Motors this pristine model has just 23,938...
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Ford may begin building electric cars in China via joint ventures with Chinese auto makers, replicating the tactics of rivals like General Motors and Daimler AG, parent company of Mercedes-Benz. China is looking to add 1 million EVs by 2015 as part of an effort to curb emissions and the dependence on fossil fuels. Ford...
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First seen on the MKR concept at the North American International Auto Show in 2007, the waterfall has become just about the only defining design feature of the brand’s current product lineup, (some might agree the full-width tailight treatment on some models also counts).
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Just as industry analysts and veterans are convinced that the Lincoln brand will share a similar fate to Mercury, Lincoln is determined to prove the naysayers otherwise. According to global product chief of Ford, Derrick Kuzak, Ford promises no fewer than seven new or improved vehicles in the Lincoln lineup by 2014, a mere three...
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If ever there was a vehicle that people seem to have completely forgotten about, it’s the Lincoln Navigator. Once a popular SUV that battled head on with the likes of the Cadillac Escalade, the Navigator has failed to win the affections of many buyers who in the luxury SUV segment. The Navigator is still around,...
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Other ideas on the table include eliminating gear levers in all Lincoln vehicles in favor of pushbuttons, as well as cutting the number of dealers nationwide, down to around 325, which rivals the number of Mercedes-Benz stores in the US.
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The next generation MKZ will feature the same architecture as it’s high volume stablemate, the Ford Fusion, as well as the European Mondeo, which mean it will retain front-wheel drive, with AWD likely available as an option.
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In an effort to turn things around, Lincoln will get its own design operation, independent from Ford, which will work in conjunction with the brand’s product development team, a move seldom seen in today’s auto industry.
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Pope Paul VI was the first pope to travel the world, visiting Asia, Africa, and the Americas extensively. When he came to the USA for the first time, he needed something fitting to represent the Catholic Church—and this Lincoln Continental served nicely. This Continental was built upon a request from the Vatican, who needed a...
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Ford will introduce a new performance customization option to its vehicles in the near future, offering adjustable settings for things like the steering and suspension. Called MyFord Select Drive, it will likely allow for three different settings for the steering responsiveness and the firmness of the shock absorbers, as well as the transmission shift characteristics...
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A recall has been issued out for owners of 1997-2004 Ford F-150s, 1997-1999 F-250s and 2002-2003 Lincoln Blackwoods to address a fuel tank strap that has become susceptible to corroding due to de-icing chemicals used on roads in cold weather. Owners of affected vehicles will receive a recall notice in mid-September and replacement straps will...
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Mercedes-Benz dealerships have been awarded the top spot for the third consecutive year in an independent study issued on yesterday using secret shoppers to determine how customers are treated. Both Jaguar and Lexus tied for second place with Toyota and Chrysler being the best among mass-market brands in the Pied Piper study. Mercedes-Benz has been...
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For 2012, Lincoln has lowered the price of its not-so-successful EcoBoost MKT three-row crossover by $3,000. There are no equipment of styling changes for this model year, but Lincoln is hoping the lower price will make the car more desirable to consumers. For 2012, the MKT will no longer have the all-wheel drive model with...
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When Ford went through a slump in 2006, the company took its employees in groups to see many of its upcoming products to boost morale within the company. With Lincoln set for a rebirth, the company will do the same calling it the “Lincoln Experience”. The employees will be shown new styling and strategy direction...
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One of the newest safety features in the 2012 Ford Explorer are its rear seatbelts, which inflate during an accident. Now, spurred by the Explorer’s success and advanced safety ratings, Ford is making these available on the Flex and a number of Lincoln vehicles. The seatbelts expand to protect the head, neck, and chest for...
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Nevertheless, Ford has said that for the time being, it remains committed to revitalizing it’s premier marque, though, today $1 billion doesn’t go long way in the automobile business, especially for an entire brand.
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The rejuvenation of Lincoln doesn’t just begin with Roger Sterling. Ford has ordered its Lincoln dealers to spend at least $1 million per dealer to keep up with contemporary luxury trends, or get the hell out of the way. Lincoln’s rebuilding begins now, said Alan Mulally to 120 Lincoln dealers at a meeting in Detroit...
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