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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.

Toyota And Honda Plan To Hire 5,000 Workers As Japan’s Industry Recovers

Toyota And Honda Plan To Hire 5,000 Workers As Japan’s Industry Recovers
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Toyota and Honda plan to hire as many as 5,000 temporary workers in Japan for the first time in more than a year as the automotive industry recovers from the March 11 earthquake. Toyota will be hiring between 3,000 and 4,000 temporary workers from mid-July as the company plans to increase production in October. This... Continue Reading...

Toyota GRMN Sport Hybrid Concept II Revealed; “Next Step” in Hybrid Sports Car Development

Toyota GRMN Sport Hybrid Concept II Revealed; “Next Step” in Hybrid Sports Car Development
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Toyota‘s plans for a true hybrid sports car are edging closer to reality with the debut of the GRMN Sports Hybrid Concept II. Over a year ago Toyota first revealed the MR2-based hybrid sports car and this updated version of the car proves the automaker’s commitment to the project In a press release Toyota points... Continue Reading...

Scion FR-S Video: Behind the Scenes with Scion VP Jack Hollis

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We know you can’t get enough of the Toyota FT-86 and all its many variants. There’s the FT-86 Concept, Concept II and then that Subaru version that keeps fluctuating between being turbocharged and naturally aspirated. But the latest to arrive, and the best looking of the bunch, is the Scion FR-S, which debuted this Spring... Continue Reading...

Americans Choose Fuel Efficient Compacts Over Hybrids

Americans Choose Fuel Efficient Compacts Over Hybrids
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Even with high gas prices, Americans are choosing fuel effiecient compacts with conventional gas engines over pricier gas-electric hybrids. Sales have steadily increased with the Hyundai Elantra, Ford Focus and Chevrolet Cruze while hybrids are showing little activity. Hybrid sales in the U.S peaked in July,2009 peaking at 3.6% and last month sales were down... Continue Reading...

Le Mans Winner André Lotterer Racing Lexus LFA At Nurburgring 24 Hours Race

Le Mans Winner André Lotterer Racing Lexus LFA At Nurburgring 24 Hours Race
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German driver Andre Lotterer will be racing one of two Lexus LFAs that will compete in this weekend’s race, marking the fourth consecutive year that the Japanese supercar is competing in the Nurburgring 24 Hours endurance race. Lotterer just won the 24 Hours of Le Mans in the number 2 Audi R18 TDI and has also... Continue Reading...

Rod Millen Hosts Hillclimb Event on His Newly-Paved Driveway Racetrack [Video]

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What better way to spend more time on the trace track than to build one in your own back yard. Or better still, your front yard, as your driveway, tempting you to set a new record lap every time you return home. That’s exactly what former Pikes Peak record holder Rod Millen has done at... Continue Reading...

Toyota To Compete At Le Mans Next Year With Hybrid Racer

Toyota To Compete At Le Mans Next Year With Hybrid Racer
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Automotive giant Toyota has achieved just about everything it has ever set out to do, however there is one goal that has eluded this Japanese car firm thus far, winning the Le Mans 24-hour race. Since this famous, annual race began in 1923, Mazda is the only Japanese car company to have won this prestigious... Continue Reading...

Toyota Repossesses Murdered Mother’s Camry, Gives It Back Later

Toyota Repossesses Murdered Mother’s Camry, Gives It Back Later
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24-year old Aaron Knudsen, sadly, has a lot to deal with right now. His mother was murdered by her estranged boyfriend in May, and between dealing with investigators and grieving over the loss of a family member, he also had to deal with outstanding payments on her mother’s 2005 Toyota Camry. Police investigators had impounded the... Continue Reading...

The New Toyota Yaris? Yes? No? Maybe So?

The New Toyota Yaris? Yes? No? Maybe So?
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The all new stylish 2012 Toyota Vitz model, sold here as the Yaris, appears to have new photos, that is if these pics from a Hungarian Toyota dealership’s Facebook page are anything to go by. In an age where fuel economy is a major selling aspect, the subcompact B-segment is more important than ever, and... Continue Reading...

Toyota’s Bringing Iconic Cars Of Past And Present To 2011 Goodwood Festival of Speed

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Toyota’s Bringing Iconic Cars Of Past And Present To 2011 Goodwood Festival of Speed
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Toyota will be bringing an interesting blend of past, present and future cars to this year’s Goodwood Festival of Speed. Climbing up the famous hill this year featuring Toyota’s moniker includes their GT One sports car, Dynojet Racing’s Avensis, a rare MR2-based Group S rally car, the famous “King of Africa” Celica Twin Cam TA64,... Continue Reading...

What Percentage Of Your Car Was Made In America? [Video]

What Percentage Of Your Car Was Made In America? [Video]
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Are you curious to know how much of your car is made in America? Well if you are, Diane Sawyer takes a look into the automotive manufacturing business. ABC World News lauched “Made in American Summer” which focuses on American manufacturing, the economy and how ordinary Americans can help create more jobs in their country.... Continue Reading...

Prius PHEV to Gain Driver-Selectable EV Only Mode, Full Regenerative Braking

Prius PHEV to Gain Driver-Selectable EV Only Mode, Full Regenerative Braking
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When Toyota‘s Prius Plug-in Hybrid Vehicle finally makes it to market next year it will come with two new features that weren’t on the prototype we first drove last October. The first of the tech additions will be a driver-selectable EV mode, while the second will be a full regenerative braking system. Allow us to... Continue Reading...

Toyota To Begin Sudden Acceleration Trials In February 2013

Toyota To Begin Sudden Acceleration Trials In February 2013
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Toyota will begin its first trial related to its sudden-acceleration issues in February 2013, says a U.S. District judge. The first of the lawsuits will happen in federal court, and will pertain to a 2010 crash that killed two people in a 2008 Camry. The families of the victims are suing Toyota, alleging that a... Continue Reading...

Toyota Dealer Targets Guinness World Record for Longest Hybrid Parade

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Toyota Dealer Targets Guinness World Record for Longest Hybrid Parade
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A group of green car enthusiasts are looking to set a Guinness World Record in Madison, Wisconsin on Sunday, July 24 for the longest hybrid vehicle parade. The event know as Hybrids On Parade, will allow hybrid owners from throughout the Midwest to converge in Madison with 500 hybrids stretching over six miles to break... Continue Reading...

Honda, Toyota Falling Behind in Key Market Segments

Honda, Toyota Falling Behind in Key Market Segments
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According to Eric Nobel, of the Orange, California based consulting firm The Car Lab, both Honda and Toyota are losing ground because their products haven’t been competitive in crucial market segments since the first half of the last decade. Continue Reading...

All-New Toyota Tacoma to Arrive Before Year’s End

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All-New Toyota Tacoma to Arrive Before Year’s End
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Believe it or not, they still build the Toyota Tacoma. And like other formerly-compact compact trucks, it’s been neglected for some time now: 2005 was the last major redesign. But according to Ward’s Automotive, Marty McFly can lust after a new Toyota truck as soon as this year. Toyota division chief Bob Carter told Ward’s Auto... Continue Reading...

Nissan And Chevrolet Drivers Have Highest Car-Crash Death Rates

Nissan And Chevrolet Drivers Have Highest Car-Crash Death Rates
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In a report released today by the Insurance Institute for Highway Safety, drivers of sport-utility vehicles, had the highest instances of death in crashes because of rollovers, however they are now those with the highest probability of survival. In fact, drivers of Nissan’s 350Z sports car and the Titan pickup as well as GM’s Chevrolet... Continue Reading...

Large Scale Solar Panels Make Toyota’s UK Factory A Pioneer

Large Scale Solar Panels Make Toyota’s UK Factory A Pioneer
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It is believed that once operational the solar panel array will save up to 2000 metric tonnes of Co2 emissions and 4,600,000 kilowatts of energy on a yearly basis, while at the same time generating enough to cover the production of 7,000 cars per annum. Continue Reading...

Toyota Prius, Venza and Sienna Recalled

Toyota Prius, Venza and Sienna Recalled
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Toyota has announced a recall on 52,000 2001-2003 Prius’ as well as a handful of Venza and Sienna vehicles. The recall is regarding the possibility of nuts securing the pinion shaft for the steering box assembly. These nuts may become loose from repeated full-lock turning of the steering wheel. Toyota says that over time, the... Continue Reading...

Ford Fiesta Closing In On Small-Car Top-Seller

Ford Fiesta Closing In On Small-Car Top-Seller
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The Ford Fiesta has been selling exceptionally well in the Small car segment, beating key competitors like the Toyota Yaris and Nissan Versa. Last May, 7,120 Fiestas were sold, outselling the Versa’s 4,793 units in the same month. The success of the Fiesta has been attributed to skyrocketing fuel prices as well as the shortage... Continue Reading...

Aston Martin Hopes Cygnet Will Become Brand’s Second Best Seller

Aston Martin Hopes Cygnet Will Become Brand’s Second Best Seller
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The Aston Martin Cygnet might seem like anathema to everything the company stands for, but Aston Martin is hoping that the Cygnet will become the number two seller for the brand. With a projection of 1,500 units sold per year, the Cygnet would trail the Vantage as Aston’s stop selling model. Aston sold a total... Continue Reading...

Future Of Toyota Matrix In Doubt, Even With Strong Sales in Canada

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Future Of Toyota Matrix In Doubt, Even With Strong Sales in Canada
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With Matrix sales slumping in the U.S, Toyota may not invest in a next-generation version when the 2013 Corolla hits dealerships. Only 14,592 Toyota Matrix’s were sold last year in the U.S which is down from 66,836 units in 2002. Matrix sales are still doing well in Canada, but Corolla sales are double that of... Continue Reading...
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