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The Japanese car company Toyota is known for being one of the largest car companies in the world. Although here in North America, they’re stereotyped as being boring, family friendly cars. Toyota made a huge splash by bringing the Prius Hybrid vehicle to the consumer market. The Prius has quickly become an instantly recognizable vehicle that reached celebrity status. Toyota now has a few Hybrids available, and seem to be leading the way for alternate, green fuel.

Toyota Confirms iQ Will Get Electric Version

Toyota Confirms iQ Will Get Electric Version
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Toyota‘s iQ microcar will get a fully electric version in 2011, the Japanese automaker has confirmed. The iQ will come as part of a plan to launch 11 hybrid or electric vehicles by 2012, including a hybrid version of the Yaris hatchback, a plug-in version of the Prius Hybrid and a Prius-based minivan. In a... Continue Reading...

Toyota Planning Turbocharging, Direct Injection Across Lineup

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Toyota Planning Turbocharging, Direct Injection Across Lineup
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The recent switch to “down-sizing” technologies like turbocharging and direct-injection have allowed automakers like Chevy, Ford and Hyundai to leap past Toyota in the fuel economy race in recent years. During that time Toyota’s focus has been on hybridizing its lineup of vehicles, a move that does allow for more significant fuel economy gains, but... Continue Reading...

LA 2010: Toyota RAV4 EV; 35 Test Models Being Built With 2012 Target for Retail Sales [Video]

LA 2010: Toyota RAV4 EV; 35 Test Models Being Built With 2012 Target for Retail Sales [Video]
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Toyota‘s collaboration with American electric car maker Tesla Motors has been described by many as a publicity stunt, but Toyota’s announcement to build 35 test models with plans for a full production model in 2012 is silencing doubters. Debuting at the LA Auto Show, the RAV4 EV Demonstration Vehicle looks like an Acura RDX thanks... Continue Reading...

LA 2010: Toyota Corolla Debuts With Refreshed Face

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LA 2010: Toyota Corolla Debuts With Refreshed Face
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Toyota‘s venerable Corolla gets a mild refresh for 2011, and the updated compact will debut at the Los Angeles Auto Show. Toyota claims it enlisted the help of stylists in Turin, Italy, and the result is still somehow Toyota-like in the front, with the back end looking pretty good for a Corolla. Engine choices remain... Continue Reading...

Toyota Offering Prius 10th Anniversary Edition in the UK

Toyota Offering Prius 10th Anniversary Edition in the UK
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With 10 years of overwhelming sales success in the U.K. for the Prius, Toyota has announced a limited edition Prius exclusive to the U.K. And before you roll your eyes at the idea of a limited edition Prius, Toyota has managed to make it a tad bit more sporty and none of its accessories mess... Continue Reading...

Official: Travis Pastrana And Michael Waltrip To Tackle NASCAR

Official: Travis Pastrana And Michael Waltrip To Tackle NASCAR
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After discovering that Travis Pastrana had left Subaru and the world of rallying, the ex-rally driver has confirmed his intentions to dive into NASCAR, with a Toyota-backed entry into the NASCAR Nationwide Series in collaboration with Michael Waltrip. The plan is to enter 7 races in 2011, with an additional 20 in 2012. Pastrana will... Continue Reading...

2011 Kia Sedona Updated With New Styling, Engine

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2011 Kia Sedona Updated With New Styling, Engine
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Kia‘s Sedona minivan, an often ignored but solid bargain in the minivan segment, gets a new grille for 2011, along with an upgraded powertrain. The Sedona’s new V6 puts out 271 horsepower and 248 lb-ft of torque with power being put down through a 6 speed manual transmission. This gives the Sedona a 27 horsepower... Continue Reading...

Generation Y Buying Toyota, Honda and Ford Cars

Generation Y Buying Toyota, Honda and Ford Cars
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Generation Y has come of age and are now setting their sights on what new car to buy. And according to research firm AutoPacific, younger car buyers are choosing vehicles made by Toyota, Honda and Ford. Also among the top 5 brands are Chevrolet and Nissan. Making their way onto the 2010 Gen Y (people... Continue Reading...

Toyota Teases RAV4 EV Ahead Of Los Angeles Auto Show Debut

Toyota Teases RAV4 EV Ahead Of Los Angeles Auto Show Debut
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The next product from Tesla is not the long awaited Model S sedan, but something far more plebian – a Toyota RAV4 using a Tesla derived battery pack and electric propulsion system. Toyota just released this teaser photo the RAV4 EV, but don’t hold your breath for too long. It’s hard to imagine this car... Continue Reading...

Toyota Prius Retains Fuel Economy Crown

Toyota Prius Retains Fuel Economy Crown
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Despite a slew of new hybrids joining the market this past year, the Toyota Prius retains the top spot as the most fuel efficient vehicle in the U.S. There is a catch, however, with no electric vehicles (like the Nissan Leaf or Chevy Volt) being included in this year’s round of testing – yet. With... Continue Reading...

Toyota Honors Test Driver Hiromu Naruse Who Died Testing the LFA [video]

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If given the choice, a lot of people say they’d prefer dying doing what they love. That is exactly the fate that befell Toyota test drive Hiromu Naruse this past June, when he crashed testing the Lexus LFA supercar. Toyota has just released a short video tribute to Naruse, who is credited for having inspired... Continue Reading...

SEMA 2010: Best In Show, Part 3

SEMA 2010: Best In Show, Part 3
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For all you lovers of body on frame chassis and four wheel drive, we bring you our favorite trucks of the 2010 SEMA Show. If you prefer big motors, Made In America and think that lifting a truck is better than slamming a sport compact, check out the gallery below for all sorts of pickup-bed... Continue Reading...

SEMA 2010: Best In Show, Part 2

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SEMA 2010: Best In Show, Part 2
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Our second installment of the Best In Show series profiles the cars that made SEMA what it is – sport compacts. Yes, some of these cars push the boundaries of taste, but others are fairly creative and actually enhance the looks of the stock car. The dominant cars this year seemed to be the Mitsubishi... Continue Reading...

SEMA 2010: NASCAR Edition Camry Trades Mundane for Muscle… and Mullets

SEMA 2010: NASCAR Edition Camry Trades Mundane for Muscle… and Mullets
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Toyota products have often been criticized for being a bit too tame, lacking in enthusiasm while operating more like appliances. In an effort to distract from that reality, Toyota and the RK Collection have built a custom NASCAR edition Camry that does more than just look the part. Powered by a massive 358 ci TRD... Continue Reading...

SEMA 2010: Toyota Prius C&A Custom Concept Gets Full Carbon Fiber Body

SEMA 2010: Toyota Prius C&A Custom Concept Gets Full Carbon Fiber Body
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It may look a little a lot over the top, but beneath all that wild bodywork the C&A Custom Concept Toyota Prius is actually pretty cool. That may be hard to believe, but what if we told you almost the entire body of the car (excluding the doors) was crafted of light weight carbon fiber.... Continue Reading...

SEMA 2010: Toyota Sienna Swagger Wagon Has Family Appeal, Vegas Style

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SEMA 2010: Toyota Sienna Swagger Wagon Has Family Appeal, Vegas Style
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Looking like a luxurious RV inside and a pimp Vegas stretched limo outside, Toyota couldn’t have picked a more perfect venue than the annual SEMA Show to unveil its Sienna Swagger Wagon Supreme. The stretched Sienna takes Toyota’s new ‘Swagger Wagon’ to the extreme, after their viral music video of the stock van garnered over... Continue Reading...

SEMA 2010: Toyota Yaris GT-S Club Racer Already a Proven Winner

SEMA 2010: Toyota Yaris GT-S Club Racer Already a Proven Winner
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With plenty of other blinged out rides at the 2010 SEMA Show, Toyota‘s Yaris GT-S Club Racer is a refreshing change of pace. There’s no big stereo system in the trunk, and it doesn’t make 500-hp. Instead, it’s a purpose built track car that’s not only ready to do battle in SCCA competition, but has... Continue Reading...

NASCAR Edition Toyota Camry Revealed Ahead of SEMA With 680-HP V8

NASCAR Edition Toyota Camry Revealed Ahead of SEMA With 680-HP V8
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Building off of their success in NASCAR, Toyota has announced the RK Collection Camry NASCAR Edition show car, which will make its debut at SEMA next week. The special edition Camry is actually a two-door coupe and was developed by RK Collection, assisting Toyota Racing Development (TRD) realize the full potential of the Camry into... Continue Reading...

2011 Chevrolet Volt Emits More CO2 Than Toyota Prius, Won’t Qualify For HOV Lane

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2011 Chevrolet Volt Emits More CO2 Than Toyota Prius, Won’t Qualify For HOV Lane
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The Chevrolet Volt missed out on SULEV (Super Ultra Low Emissions Vehicle) status by a minute margin, emitting 1.3 grams of CO2 per mile. The cutoff is 1 gram of CO2 per mile to qualify for the status. By these standards, the Volt emits more CO2 than a VW Golf TDI, Honda Accord 4-Cylinder sedan... Continue Reading...

Honda To Unveil Plug-In Hybrid, EV Concept At Los Angeles Auto Show

Honda To Unveil Plug-In Hybrid, EV Concept At Los Angeles Auto Show
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Despite pioneering the technology behind hydrogen fuel cells, Honda is lagging far behind arch-rival Toyota in the hybrid and electric vehicle segment. With the Toyota commanding over 70% of hybrid market share, and Honda’s Civic, Accord and Insight hybrid models all falling flat, the big H must do something quickly to avoid losing the segment... Continue Reading...

Honda, Toyota Top Latest Reliabilty Study; Domestics Improve, European Brands Faulter

Honda, Toyota Top Latest Reliabilty Study; Domestics Improve, European Brands Faulter
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Consumer Reports has released its latest reliability study and while little has changed in respect to the industry-leading Asian brands, domestic automakers are catching up. Toyota and Honda each recorded the highest scores in five vehicle segments in the 2010 Annual Auto Survey, while General Motors posted considerable improvements while Ford is ranked best among... Continue Reading...

Toyota SEMA Display to Include NASCAR Edition Camry, Sienna Swagger Wagon Supreme

Toyota SEMA Display to Include NASCAR Edition Camry, Sienna Swagger Wagon Supreme
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Toyota has just announced its list of eight show cars for the annual SEMA Expo, including everything from a custom Prius, to a NASCAR edition Camry, to several modified trucks and even a Sienna Swagger Wagon. Along with the vehicles, Toyota will have on hand NASCAR driver David Reutimann, NHRA Top Fuel driver Antron Brown,... Continue Reading...

LA Auto Show Design Challenge Showcases 1,000 Pound Concepts

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LA Auto Show Design Challenge Showcases 1,000 Pound Concepts
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It’s amazing to see what a design team can do when they don’t have their arms tied by accountants. For the 2010 LA Auto Show‘s annual Design Challenge, automakers were invited to create a vehicle that is good for the environment, attractive and exciting to drive, but it also much be safe, seat four and... Continue Reading...

Toyota Recalls 1.5 Million Vehicles Over Brake Issues

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Toyota Recalls 1.5 Million Vehicles Over Brake Issues
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Toyota has announced yet another massive recall, again for brake-related issues, but this time its different. The recall is not related to the now-supposed unintended acceleration issue, but to a faulty seal on the brake master cylinder. According to a Toyota press release the a small amount of brake fluid could leak out around the... Continue Reading...
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