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Toyota ‘Road to Le Mans’ to Air June 15 on SPEED – Video

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With its main rival at the upcoming 24 Hours of Le Mans being none other than Audi, Toyota is taking a page from the German automaker’s playbook by documenting its preparation for the endurance classic. Continue Reading...

Toyota Reaches 1 Million Facebook Fans, Releases World’s Lamest Thank You

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Toyota Reaches 1 Million Facebook Fans, Releases World’s Lamest Thank You
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Toyota nabbed its millionth fan on Facebook and is thanking the people who made it possible by “liking” the page by releasing  a new banner photo that features a grid of about 100 profile pictures in black and white. Continue Reading...

Former Audi CEO Johan de Nysschen Becomes Head of Infiniti

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Former Audi CEO Johan de Nysschen Becomes Head of Infiniti
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After the announcement that Johan de Nysschen was stepping down last week, the former CEO of Audi is on the move, and will take the top spot at Infiniti, his official title being senior vice president of Nissan Motor Company in charge of the Infiniti division.  Continue Reading...

Toyota TS-030 Race Cars Get New Livery, Place 4th and 5th in Le Mans Testing

Toyota TS-030 Race Cars Get New Livery, Place 4th and 5th in Le Mans Testing
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Ahead of the 24 Hours of Le Mans in two weeks time, Toyota debuted its duo of TS030 Hybrid race cars at the famous Circuit de la Sarthe for the first test day, finishing with solid times, but still short of the Audis that have dominated the sport for a decade. Continue Reading...

Nissan Leaf, Chevy Volt One-Year Resale Values Top 90 Percent

Nissan Leaf, Chevy Volt One-Year Resale Values Top 90 Percent
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Even though EV sales are a bit sluggish and the technology is taking some time for consumers to adopt, it appears that two of the more popular EVs and PHEVs – the Chevrolet Volt and the Nissan Leaf – are retaining much of their value on the used car market. Continue Reading...

R2-D2, C-3PO Promote Toyota Prius Plug-in Hybrid in New Japanese Ad – Video

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There are very few iconic characters that can be recognized worldwide, but Star Wars‘ R2-D2 and C-3PO are undoubtedly two droids with universal appeal. Continue Reading...

Mazda Announces Diesel Racing Program for Grand Am Series

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Mazda Announces Diesel Racing Program for Grand Am Series
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Mazda Motorsports is looking to change the face of motorsports in North America, announcing that it will be supplying clean Skyactiv-D diesel engines to teams for the 2013 season. Continue Reading...

Lexus F Sport Fridays Hopes to Raise Awareness of Performance Sub-Brand – Video

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One could argue that the F Sport brand hasn’t exactly been a resounding success for Lexus, or at least as much as they had hoped it would have been by now. But the Japanese automaker is looking to make a push on its performance accessory line, launching a new series titled ‘F Sport Fridays’ in... Continue Reading...

Toyota GT 86 Accessories Announced for Europe

Toyota GT 86 Accessories Announced for Europe
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Toyota’s GT 86, called the Scion FR-S in North America, has been billed from the beginning as an affordable sports car engineered for enthusiasts, so makes sense that the company would offer a list of customization accessories to personalize the sport coupe. Continue Reading...

Usain Bolt and Nissan GT-R Team up for New Marketing Campaign

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Usain Bolt and Nissan GT-R Team up for New Marketing Campaign
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The new campaign is the first to emerge from Nissan’s new global marketing arm, that was given a brief last year to develop programs that accelerate Nissan brand awareness, as part of the firm’s Power 88 business plan. Continue Reading...

2014 Corolla Might Get Ventilated Seats for US: Chief Engineer Says

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2014 Corolla Might Get Ventilated Seats for US: Chief Engineer Says
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Still a decent distance away from U.S. production, the 11th generation Toyota Corolla is giving us a few hints of what we could expect through the Japanese Domestic Market (JDM) version. Continue Reading...

Toyota Prius c Fails to Get Consumer Reports’ Nod

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Toyota Prius c Fails to Get Consumer Reports’ Nod
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Ravenous demand for the Toyota Prius c drove dealerships to jack prices up above the MSRP when it initially launched, but that isn’t helping it win any extra points with Consumer Reports which said it couldn’t recommend the vehicle.  Continue Reading...
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